Document Type: Standard
Status: Canon
Authority: HeadOffice
Applies To: All MWMS pages
Parent: Governance
Version: v1.2
Last Reviewed: 2026-04-04
Purpose
This standard defines the required naming structure for all MWMS pages.
Consistent page naming ensures:
• stable registry matching
• reliable Brain routing
• predictable automation behaviour
• clean system navigation
• reduced maintenance overhead
• consistent visual structure across the ecosystem
Inconsistent naming introduces structural instability and increases operational friction.
Standardised naming ensures that pages remain compatible with MWMS architecture as the system scales.
Scope
This standard applies to:
• canon pages
• standards
• protocols
• frameworks
• specifications
• references
• architecture pages
• system documentation
• Brain pages
• governance pages
All pages created within MWMS must comply with this naming structure.
Core Rule
All page titles must follow the structure:
SYSTEM Subject Name
Titles must:
• use Title Case
• avoid special characters
• avoid symbols
• avoid punctuation except spaces
The title must clearly reflect the page purpose while remaining structurally consistent with MWMS taxonomy.
Mandatory Structure
Page titles must follow this structure:
SYSTEM Subject Name
Examples:
MWMS Brain Connector Architecture
MWMS Brain Creation Protocol
MWMS Document Taxonomy
MWMS Architecture Registry
MWMS Brain Interaction Map
Affiliate Brain Offer Intelligence
Affiliate Brain Opportunity Queue
Affiliate Brain Velocity Decision Engine
Ads Brain Creative Testing Workflow
Ads Brain Hook Intelligence Library
Ads Brain Creative Signal Interpretation Framework
Research Brain Opportunity Heatmap
Research Brain Market Pressure Index
Experimentation Brain Structured Testing Protocol
Finance Brain Capital Allocation Framework
SIT Brain Drift Detection Protocol
Prohibited Formatting
The following are not permitted:
dash characters
underscores
mixed dash styles
special characters
abbreviations that reduce clarity
Examples not allowed:
MWMS – Brain Connector Architecture
Affiliate Brain – Offer Intelligence
Ads Brain – Creative Testing Workflow
Research_Brain Opportunity Heatmap
MWMS: Document Taxonomy
Dash usage previously caused:
registry mismatches
automation matching failures
cleanup workload
visual inconsistency
structural drift
All titles must use spaces only.
Title Case Rule
Each major word must begin with a capital letter.
Correct:
MWMS Brain Interaction Map
Incorrect:
mwms brain interaction map
MWMS brain interaction map
Brain Prefix Rule
Where a page belongs to a Brain, the Brain name must appear first.
Examples:
Affiliate Brain Offer Intelligence
Ads Brain Creative Testing Workflow
Research Brain Opportunity Heatmap
This ensures correct grouping inside navigation structures.
MWMS Prefix Rule
System-level pages must begin with:
MWMS
Examples:
MWMS Architecture Registry
MWMS Canon Hierarchy Map
MWMS Brain Registry
Naming Consistency Principle
Naming consistency improves:
searchability
automation matching
registry accuracy
onboarding speed for new AI Employees
visual structure across Brains
Relationship to Monthly Change Log Handling Rule
Minor naming corrections, formatting updates, or alignment with this standard do not automatically require a monthly change log entry.
Monthly change log entries are only required when:
naming rules themselves change
taxonomy structure changes
system classification logic changes
Routine title corrections do not require monthly logging.
When required, the AI must state:
Please add this to Change Log Month
Drift Protection
The system must prevent:
use of dash characters in titles
inconsistent capitalisation
inconsistent Brain prefixes
duplicate naming structures
symbol usage in titles
abbreviated page titles that reduce clarity
Naming drift causes registry instability.
Registry instability causes routing failure.
Routing failure breaks system reliability.
Architectural Intent
Page titles act as structural anchors inside MWMS.
They must remain:
predictable
consistent
machine-readable
human-readable
Stable naming enables MWMS to scale without structural cleanup overhead.
Change Log
Version: v1.2
Date: 2026-04-04
Author: HeadOffice
Change: Clarified prohibition of dash characters in page titles and aligned naming rules with Monthly Change Log Handling Rule to prevent unnecessary logging for minor naming corrections.
Version: v1.1
Date: 2026-03-14
Author: HeadOffice
Change: Standardised naming structure to SYSTEM Subject Name format and clarified Brain prefix usage.
Version: v1.0
Date: 2026-03-05
Author: HeadOffice
Change: Initial creation of MWMS Page Naming Standard defining structural naming rules for all MWMS pages.
END MWMS PAGE NAMING STANDARD v1.2