Document Type: Framework
Status: Active
Version: v1.1
Authority: HeadOffice
Applies To: Partnership Brain, Strategy Brain, Sales Brain
Parent: Partnership Brain Canon
Last Reviewed: 2026-05-02

Purpose

The Partnership Brain Partner Scorecard Framework defines how MWMS quantitatively evaluates and compares potential partners using a structured scoring model.

Partner decisions must not rely on intuition alone.

This framework ensures partner selection is:

measurable
comparable
prioritised
consistent

Core Principle

Not all good partners are equal.

Scoring allows MWMS to prioritise the best opportunities.

However:

👉 scoring alone is not sufficient
👉 execution reality must also be considered

Definition

Partner Scorecard:

A structured scoring system that evaluates potential partners across key dimensions to determine overall partnership priority.

Role Within MWMS

This framework supports:

Partnership Brain partner prioritisation
Strategy Brain opportunity selection
Sales Brain revenue planning
HeadOffice decision support

It directly influences:

partner pipeline quality
campaign success likelihood
resource allocation

Scoring Model Overview

Each partner is scored across multiple dimensions.

Each dimension is rated:

0 = No fit
1 = Weak fit
2 = Moderate fit
3 = Strong fit
4 = Excellent fit

Total score determines priority.

Scoring Dimensions

Audience Size

Does the partner have meaningful reach?

Audience Relevance

Does the partner reach the right people?

Authority And Reputation

Does the partner have credibility?

Product Or Service Quality

Is the partner’s offering strong?

Complementarity

Does the partner enhance MWMS offering?

Brand Alignment

Does the partner fit MWMS positioning?

Execution Capability (UPGRADED)

Can the partner actually deliver campaigns?

Evaluate:

marketing execution ability
operational discipline
campaign follow-through
responsiveness

👉 Critical dimension — poor execution destroys partnerships

Relationship Fit (UPGRADED)

Are they good to work with?

Evaluate:

communication style
responsiveness
collaboration behaviour
working style compatibility

👉 Derived from real-world partner failure patterns

Revenue Potential

Can the partnership generate value?

Growth Potential

Can the partnership scale?

🔴 NEW — Strategic Alignment

Does the partner align with:

long-term direction
growth intent
partnership mindset

👉 Prevents short-term or misaligned partnerships

Scoring Calculation

Total Score = Sum of all dimensions

Maximum Score = 44

Score Interpretation

36–44 → High Priority Partner
28–35 → Strong Candidate
20–27 → Moderate Opportunity
10–19 → Low Priority
0–9 → Reject

Threshold Rule

No partner should be pursued if:

Audience Relevance < 2
Complementarity < 2

🔴 NEW — Real World Risk Override (CRITICAL)

Reject or downgrade partner regardless of score if:

poor execution history
unreliable communication
weak internal organisation
conflicting incentives
short-term mindset

👉 This comes directly from partner marketing failure patterns

Scorecard Usage

The scorecard must be used:

before outreach
during partner comparison
during pipeline prioritisation

Scorecard Output

Each evaluation must include:

total score
dimension breakdown
strengths
weaknesses
recommended action

Decision Output

Based on score:

Prioritise Outreach
Secondary Outreach
Park For Later
Reject

Human Judgment Rule

Scorecard supports decisions.

It does not replace judgment.

HeadOffice may override based on:

strategic importance
unique opportunity
emerging trends

Cross Brain Integration

Partnership Brain
→ owns scoring

Strategy Brain
→ defines weighting

Sales Brain
→ validates revenue

Data Brain
→ tracks outcomes

HeadOffice
→ approves high-value partnerships

Failure Modes Prevented

chasing low-value partners
bias-based decisions
poor prioritisation
weak execution partners
short-term partnerships

Drift Protection

The system must prevent:

scoring without criteria
ignoring execution risk
skipping evaluation
inconsistent scoring
overvaluing audience size alone

Architectural Intent

This framework ensures MWMS selects partners using:

→ structured evaluation + real-world execution filters

instead of:

→ opportunistic decisions

Final Rule

If the partner scores well but cannot execute:

→ it is not a good partner

Change Log

Version: v1.1
Date: 2026-05-02
Author: HeadOffice

Change:
Enhanced Partner Scorecard Framework with execution capability emphasis, relationship fit improvements, strategic alignment dimension, and real-world risk override logic based on partner marketing failure patterns.

Change Impact Declaration

Pages Created:
None

Pages Updated:
Partnership Brain Partner Scorecard Framework

Pages Deprecated:
None

Registries Requiring Update:
Partnership Brain Page Registry

Canon Version Update Required:
No

Change Log Entry Required:
Yes

Partnership Brain Partner Scorecard Framework