Document Type: Framework
Status: Active
Version: v1.0
Authority: HeadOffice
Applies To: Partnership Brain, Strategy Brain, Sales Brain
Parent: Partnership Brain
Last Reviewed: 2026-04-26
Purpose
The Partnership Brain Partner Scorecard Framework defines how MWMS quantitatively evaluates and compares potential partners using a structured scoring model.
Partner decisions must not rely on intuition alone.
This framework ensures partner selection is:
- measurable
- comparable
- prioritised
- consistent
Core Principle
Not all good partners are equal.
Scoring allows MWMS to prioritise the best opportunities.
Definition
Partner Scorecard:
A structured scoring system that evaluates potential partners across key dimensions to determine overall partnership priority.
Role Within MWMS
This framework supports:
- Partnership Brain partner prioritisation
- Strategy Brain opportunity selection
- Sales Brain revenue planning
- HeadOffice decision support
It directly influences:
- partner pipeline quality
- campaign success likelihood
- resource allocation
Scoring Model Overview
Each partner is scored across multiple dimensions.
Each dimension is rated:
0 = No fit
1 = Weak fit
2 = Moderate fit
3 = Strong fit
4 = Excellent fit
Total score determines priority.
Scoring Dimensions
- Audience Size
Does the partner have meaningful reach?
Evaluate:
- audience volume
- channel presence
- distribution capability
- Audience Relevance
Does the partner reach the right people?
Evaluate:
- overlap with target customer
- alignment with buyer intent
- quality of audience
- Authority And Reputation
Does the partner have credibility?
Evaluate:
- brand strength
- trust signals
- industry reputation
- Product Or Service Quality
Is the partner’s offering strong?
Evaluate:
- usefulness
- reliability
- differentiation
- customer satisfaction
- Complementarity
Does the partner enhance MWMS offering?
Evaluate:
- non-competitive positioning
- synergy potential
- value expansion
- Brand Alignment
Does the partner fit MWMS positioning?
Evaluate:
- tone
- messaging style
- professionalism
- worldview
- Execution Capability
Can the partner deliver?
Evaluate:
- marketing capability
- operational discipline
- campaign experience
- responsiveness
- Relationship Fit
Are they good to work with?
Evaluate:
- communication
- collaboration
- transparency
- reliability
- Revenue Potential
Can the partnership generate value?
Evaluate:
- lead potential
- revenue share potential
- upsell or cross-sell opportunities
- Growth Potential
Can the partnership scale?
Evaluate:
- long-term potential
- expansion opportunities
- repeat campaign potential
Scoring Calculation
Total Score = Sum of all dimensions
Maximum Score = 40
Score Interpretation
32–40 → High Priority Partner
24–31 → Strong Candidate
16–23 → Moderate Opportunity
8–15 → Low Priority
0–7 → Reject
Weighting Rule (Optional)
Certain dimensions may be weighted higher depending on strategy.
Examples:
Growth phase:
- audience size
- audience relevance
Revenue phase:
- revenue potential
- complementarity
Brand phase:
- authority
- brand alignment
Weights must be defined before scoring.
Threshold Rule
No partner should be pursued if:
- Audience Relevance < 2
or - Complementarity < 2
These are minimum requirements.
Scorecard Usage
The scorecard must be used:
- before outreach
- during partner comparison
- during pipeline prioritisation
Scorecard should not be skipped.
Scorecard Output
Each evaluation must include:
- total score
- dimension breakdown
- strengths
- weaknesses
- recommended action
Decision Output
Based on score:
- Prioritise Outreach
- Secondary Outreach
- Park For Later
- Reject
Comparison Rule
Scorecard enables:
- comparing multiple partners
- prioritising limited resources
- focusing on highest ROI opportunities
Human Judgment Rule
Scorecard supports decisions.
It does not replace judgment.
HeadOffice may override based on:
- strategic importance
- unique opportunity
- emerging trends
Cross Brain Integration
Partnership Brain
- owns scoring
Strategy Brain
- defines weighting
Sales Brain
- validates revenue potential
Data Brain
- tracks partner performance
HeadOffice
- approves high-value partnerships
Failure Modes Prevented
- chasing low-value partners
- bias-based decisions
- poor prioritisation
- wasted outreach
- weak partnerships
Drift Protection
The system must prevent:
- scoring without criteria
- ignoring low scores
- inconsistent scoring
- skipping evaluation
- overvaluing audience size alone
Architectural Intent
This framework ensures MWMS selects partners using:
→ structured evaluation
instead of:
→ opportunistic decisions
It creates a disciplined partner pipeline.
Final Rule
If the partner does not score well:
→ it should not be prioritised
Change Log
Version: v1.0
Date: 2026-04-26
Author: HeadOffice
Change
Created Partner Scorecard Framework defining quantitative evaluation and prioritisation of potential partners.
Change Impact Declaration
Pages Created:
Partnership Brain Partner Scorecard Framework
Pages Updated:
None
Pages Deprecated:
None
Registries Requiring Update:
MWMS Architecture Registry
Partnership Brain Page Registry
Canon Version Update Required:
No
Change Log Entry Required:
Yes
END