Content Brain Affiliate Funnel Support Map

Brain Name: Content Brain
Document Type: System Map
Status: Active
Version: v1.2
Authority: Content Brain under HeadOffice governance
Applies To: Affiliate Content Strategy, Affiliate Content Planning, Affiliate Content Production, Affiliate Content Packs, Bridge Pages, Pre-Sell Pages, Advertorials, Reviews, Comparisons, Articles, Social Content, Video Scripts, Advertising Content, Newsletters, Email Sequences, Publishing Preparation, Refresh, Repurposing, Correction, Merge, Retirement And Lifecycle Support
Parent: Content Brain
Enforcement Mode: Operational
Last Reviewed: 2026-06-15

Content Brain Affiliate Funnel Support Map

Purpose

The Content Brain Affiliate Funnel Support Map defines how Content Brain plans, produces, edits, reviews, prepares and manages content used within MWMS affiliate pathways.

Content Brain produces complete affiliate content assets when production has been approved.

It does not merely provide:

ideas
recommendations
messaging notes
SEO suggestions
content briefs
structural guidance
Site Intelligence findings
publishing checklists

These may support affiliate content production.

They do not replace the completed asset.

This Map defines how Content Brain works with Affiliate Brain, Ads Brain, Research Brain, Customer Brain, Strategy Brain, Creative Brain, Conversion Brain, Compliance Brain, Experimentation Brain, Data Brain, Search Intelligence, Finance Brain, SIT Brain and HeadOffice without taking over their authority.

Core Affiliate Content Role

Content Brain is responsible for the affiliate content production layer.

Its affiliate responsibilities include:

qualifying the content requirement
checking existing affiliate content
selecting the correct content action
defining affiliate content projects
planning individual assets
planning coordinated content packs
assembling approved source material
selecting the correct briefing level
creating structural blueprints
producing complete affiliate assets
editing affiliate assets
performing content quality control
supporting specialist review
supporting human approval
preparing assets for publication or delivery
preserving asset relationships
recording outcomes
supporting refresh, correction, merge, repurposing and retirement

Content Brain must ensure affiliate content is:

useful
audience-aligned
offer-aligned
funnel-aligned
evidence-aware
appropriately persuasive
transparent
destination-ready
suitable for human review
suitable for controlled testing where required

Authority Principle

Content Brain owns affiliate content production.

Content Brain does not own the affiliate business decision.

Affiliate Brain retains authority over:

offer intake
offer evaluation
offer status
offer approval
offer rejection
funnel role
campaign objective
testing readiness
testing stage
stage progression
opportunity status
kill decisions
controlled scaling
affiliate pathway decisions

Ads Brain retains authority over:

paid traffic strategy
campaign structure
platform selection
ad-group or campaign setup
audiences
budgets
bidding
optimisation
scaling
campaign-level performance decisions

Content Brain may produce assets required by Affiliate Brain and Ads Brain.

It must not make their decisions for them.

Affiliate Content Production Principle

Once the affiliate content requirement is approved, Content Brain should produce the required finished asset.

It must not replace a required finished asset with:

a brief
an outline
a framework
an idea list
recommended headings
general advice
a content checklist

unless that is the specifically approved output.

Examples:

If the approved task is a bridge page, produce the complete bridge page.

If the approved task is an advertorial, produce the complete advertorial.

If the approved task is an affiliate review, produce the complete review.

If the approved task is an email sequence, produce the complete email sequence.

If the approved task is a YouTube script, produce the complete script.

If the approved task is an affiliate content pack, produce every approved asset in the pack.

Affiliate Content Entry Requirements

Affiliate content work may enter Content Brain from:

Affiliate Brain
HeadOffice
an authorised human
Ads Brain
Strategy Brain
an approved campaign
an approved offer
a testing requirement
a Site Intelligence finding
an existing-content review
a performance signal
a refresh trigger
a repurposing opportunity
a correction requirement
an approved content project

Before production begins, the request should define enough of the following:

offer name
offer status
originating request
requesting human or Brain
campaign or project
traffic source
funnel stage
audience
audience awareness stage
content action
asset type
destination
required outcome
source material
evidence requirements
claim boundaries
disclosure requirements
approval owner
specialist-review requirements
measurement or feedback requirement

Not every task requires a full formal brief.

The production instruction must be sufficient for the work.

Affiliate Offer Status Boundary

Content Brain must know the offer status before producing live-use affiliate content.

Possible offer-related production statuses include:

Exploratory Review Only

The offer is being considered.

Allowed work may include:

content-gap notes
asset possibilities
high-level outlines
research questions
limited exploratory drafts clearly marked as non-live

Do not produce publication-ready promotional content.

Approved For Research Support

The offer has authority for further research.

Allowed work may include:

research-support questions
evidence requirements
audience questions
source inventories
competitor-content observations
content opportunity notes

Approved For Content Planning

The offer has authority for content planning.

Allowed work may include:

asset plans
content-pack plans
briefs
blueprints
content-project definition
production sequencing

Approved For Funnel Support

The offer has authority for complete funnel-support content production.

Allowed work may include:

bridge pages
pre-sell pages
advertorials
reviews
comparisons
articles
FAQs
trust assets
newsletters
emails
social content
scripts
content packs

Approved For Testing Support

The offer and campaign have authority for controlled testing assets.

Allowed work may include:

test-specific bridge pages
controlled content variations
advertorial variations
ad scripts
hooks
headlines
CTA variations
message-match variations
test-specific email or follow-up assets

Live Campaign Support

The offer is currently active.

Allowed work may include:

approved campaign content
support assets
corrections
controlled variations
refreshes
new objection-handling assets
new trust assets
repurposed content
lifecycle improvements

Refresh Existing Support

The offer or existing content requires improvement.

Allowed work may include:

factual updates
offer updates
claim corrections
structure improvements
evidence updates
message-match improvements
internal-link improvements
content consolidation
repurposing
retirement preparation

Retired Or Rejected

Do not produce new promotional content.

Possible work may include:

archive preparation
redirect requirements
retirement notes
removal instructions
historical record preservation
lessons for future offers

If offer status is unclear, live-use production must remain blocked.

Content Action Model

Before creating new affiliate content, Content Brain must determine the correct action.

Available actions include:

create
refresh
expand
correct
merge
repurpose
reformat
relink
retire
archive
no action
specialist review
another Brain must act first

Create

Use when no suitable asset exists.

Refresh

Use when an existing asset remains strategically useful but is outdated, weak or incomplete.

Expand

Use when the current asset requires additional useful depth.

Correct

Use when the current asset contains:

inaccurate information
outdated offer details
unsupported claims
unclear wording
broken links
compliance risk
message mismatch
incorrect CTA direction

Merge

Use when overlapping assets should become one stronger asset.

Repurpose

Use when approved affiliate content should be adapted to another channel or format.

Reformat

Use when the information remains useful but requires a new delivery structure.

Relink

Use when the main work involves:

internal links
offer links
CTA destinations
asset relationships
content-pack navigation

Retire

Use when an asset should no longer remain active.

No Action

Use when existing content is already sufficient or the proposed work would add duplication without useful value.

Affiliate Funnel Content Flow

The standard affiliate content flow is:

Affiliate Requirement
→ Offer Status Confirmed
→ Funnel Role Confirmed
→ Audience And Traffic Context Confirmed
→ Existing Content Checked
→ Content Action Selected
→ Content Project Or Asset Defined
→ Sources And Evidence Confirmed
→ Full Brief, Short Brief, Blueprint Or Direct Instruction
→ Complete Content Production
→ Editing And Quality Control
→ Compliance Or Specialist Review Where Required
→ Affiliate Brain Review Where Required
→ Human Approval
→ Publishing Preparation
→ Publishing-Ready Or Delivery-Ready
→ Human-Controlled Publication Or Deployment
→ Performance Signal
→ Refresh, Extend, Repurpose, Merge, Correct, Retire Or No Action

Funnel Stage 1: Problem Awareness

Purpose:

Help the audience recognise, understand or properly frame the problem.

Content Brain may produce:

problem-aware articles
educational pages
social posts
short-form scripts
YouTube scripts
podcast segments
newsletters
awareness emails
checklists
problem-identification guides
lead magnets
authority content

Content at this stage should:

educate before selling
use audience language
avoid forcing the offer too early
clarify the problem
help the audience recognise relevance
avoid unsupported fear or urgency

Primary supporting inputs may come from:

Research Brain
Customer Brain
Search Intelligence
Affiliate Brain
Strategy Brain
Compliance Brain

Funnel Stage 2: Problem Education

Purpose:

Help the audience understand the causes, consequences, context or common misunderstandings around the problem.

Content Brain may produce:

educational articles
myth-correction content
problem guides
FAQ content
explanatory videos
email education
social series
authority articles
webinar sections
downloadable guides

Content should improve understanding without inventing certainty.

Funnel Stage 3: Solution Awareness

Purpose:

Help the audience understand possible solution categories or approaches.

Content Brain may produce:

solution-education articles
category guides
comparison content
explainer scripts
newsletters
solution-focused emails
social content
buyer guides
alternative-analysis content

Content should distinguish:

solution category
mechanism
use case
audience fit
limitations
decision criteria

It must not imply that one offer is automatically suitable for everyone.

Funnel Stage 4: Mechanism Education

Purpose:

Explain how the relevant mechanism, approach or product category is intended to work.

Content Brain may produce:

mechanism articles
mechanism sections
explainer pages
diagrams or visual guidance
scripts
webinar sections
comparison blocks
FAQ assets
email education
social explainers

Mechanism content must remain within approved evidence boundaries.

Funnel Stage 5: Offer Introduction

Purpose:

Introduce the offer in a way that matches the audience’s existing awareness and the approved funnel role.

Content Brain may produce:

bridge pages
pre-sell pages
advertorials
product-support pages
offer-introduction emails
video scripts
newsletter sections
comparison sections
product-category transitions
social support content

The offer introduction should clearly distinguish:

the audience problem
the solution category
the offer
the offer’s intended role
known limitations
the next step

Funnel Stage 6: Pre-Sell And Bridge Support

Purpose:

Prepare the audience to move from an advertisement, search result, article, email, video or social asset toward the vendor page, VSL or approved next step.

Content Brain may produce:

complete bridge pages
complete pre-sell pages
advertorials
story-led pre-sell pages
mechanism-led pages
authority-led pages
identity-outcome pages
problem-solution pages
video bridge scripts
email bridge content
CTA transitions
controlled landing-page variations

Pre-sell and bridge content must support message continuity.

It must not:

promise outcomes beyond the evidence
invent product experience
invent testimonials
imitate independent editorial coverage deceptively
hide the affiliate relationship where disclosure is required
create false urgency
misrepresent the vendor page
make claims that the vendor does not support safely

Funnel Stage 7: Evaluation And Comparison

Purpose:

Help the audience decide whether an offer, solution type or approach may fit their needs.

Content Brain may produce:

complete affiliate reviews
complete comparison pages
buyer guides
offer-fit guides
alternatives content
pros-and-cons sections
feature comparisons
audience-fit sections
limitation sections
FAQs
review-methodology explanations

Review content must not claim firsthand experience unless genuine approved firsthand evidence exists.

Comparison content must:

use fair criteria
identify differences clearly
avoid fabricated superiority
avoid unsupported competitor claims
explain audience fit
disclose material affiliate relationships where required

Funnel Stage 8: Trust And Proof

Purpose:

Reduce uncertainty and strengthen justified confidence.

Content Brain may produce:

trust sections
evidence summaries
source-backed explanations
expertise pages
transparency pages
review-methodology sections
author or reviewer information
disclosure content
FAQ assets
limitation statements
expectation-setting content
proof summaries
product-source summaries

Trust content must increase clarity rather than manufacture credibility.

Funnel Stage 9: Objection Handling

Purpose:

Address known reasons the audience may hesitate or stop.

Content Brain may produce:

objection-handling sections
FAQ pages
objection emails
comparison sections
trust articles
explainer scripts
social responses
comment-response content
follow-up content
short-form videos
newsletter sections

Common objection categories may include:

legitimacy
safety
price
effort
time
complexity
product fit
evidence
comparison
trust
expected results
refund terms
delivery
subscription or rebill concerns

Objection handling must clarify rather than pressure.

Funnel Stage 10: Conversion Environment Support

Purpose:

Support the approved next step without taking over conversion authority.

Content Brain may produce:

CTA copy
benefit explanations
trust blocks
FAQ blocks
proof sections
clarification sections
comparison blocks
message-match content
checkout-support content where authorised
follow-up instructions
disclosure content

Conversion Brain retains authority over conversion principles and structural conversion guidance.

Affiliate Brain retains authority over the affiliate funnel.

Content Brain produces the required content.

Funnel Stage 11: Advertising And Creative Support

Purpose:

Produce approved content assets used within paid or controlled advertising pathways.

Content Brain may produce:

ad scripts
YouTube ad scripts
Google video scripts
display ad copy
native ad copy
Meta ad copy
TikTok ad scripts
hooks
headlines
descriptions
advertorial copy
pre-sell copy
creative briefs
on-screen text
VEO3 pre-video scripts
CTA variations
message-match variations

Ads Brain retains authority over:

platform selection
campaign structure
budgets
bidding
targeting
testing deployment
optimisation
scaling

Content Brain must not deploy advertisements autonomously.

Funnel Stage 12: YouTube Video And Audio Support

Purpose:

Support affiliate education, awareness, pre-sell and follow-up through video or audio.

Content Brain may produce:

YouTube scripts
YouTube Shorts scripts
VEO3 pre-video scripts
video bridge scripts
explainer scripts
authority scripts
review scripts
comparison scripts
podcast scripts
voiceover scripts
video descriptions
chapter summaries
pinned comments
follow-up article content
video-to-email adaptations
video-to-social adaptations

Video and audio content must be reviewed for:

spoken clarity
pacing
claim risk
evidence
visual requirements
CTA fit
destination fit
disclosure requirements

Funnel Stage 13: Email Newsletter And Follow-Up Support

Purpose:

Continue education, trust development, objection handling and approved offer progression.

Content Brain may produce:

newsletters
promotional emails
educational emails
welcome sequences
nurture sequences
affiliate promotional sequences
objection-handling sequences
launch sequences
re-engagement emails
reminder emails
FAQ emails
trust emails
comparison emails
post-click follow-up content

Content Brain produces the email assets.

The authorised human or relevant operating system controls sending.

Content Brain must not send emails autonomously under the current operating model.

Funnel Stage 14: Social Content Support

Purpose:

Use approved affiliate intelligence and content across suitable social formats.

Content Brain may produce:

Facebook posts
Instagram captions
Instagram carousels
LinkedIn posts
X posts
X threads
YouTube community posts
short-form scripts
TikTok scripts
Instagram Reel scripts
engagement posts
educational series
comparison snippets
FAQ posts
trust posts
comment-response content

Social content must be adapted to the platform.

It must not be copied generically across every channel.

Funnel Stage 15: Retargeting And Re-Engagement Support

Purpose:

Support audiences who engaged but did not take the approved next step.

Content Brain may produce:

retargeting ad copy
retargeting scripts
objection-focused content
fresh-angle content
trust reinforcement
educational follow-up
comparison reinforcement
email reminders
social posts
FAQs
short-form videos
content variations

Ads Brain controls paid retargeting decisions.

Content Brain produces authorised assets.

Funnel Stage 16: Post-Click And Post-Conversion Support

Purpose:

Support clarity, continuity or customer education where the affiliate pathway requires it and authority permits it.

Content Brain may produce:

expectation-setting content
onboarding guidance
product-use education
FAQ content
support guides
next-step emails
customer education
retention-support content
related-offer education where approved

Content Brain must not imply responsibility for vendor fulfilment when MWMS does not control it.

Affiliate Content Asset Types

Content Brain may produce the following complete affiliate assets.

Bridge Page

Purpose:

Connect traffic from an advertisement, search result, email, social post or video to the approved next step.

A bridge page may include:

headline
hook
audience problem
mechanism explanation
story or authority context
trust elements
objection handling
expectation setting
CTA
disclosure
transition to the vendor page or VSL

Pre-Sell Page

Purpose:

Educate and prepare the audience before the offer presentation.

A pre-sell page may use:

mechanism
authority
identity-outcome
story
comparison
problem-solution
educational
advertorial

Advertorial

Purpose:

Present useful editorial-style education connected to an approved offer pathway.

An advertorial must not create deceptive independence or fabricated reporting.

It must use appropriate disclosures where required.

Affiliate Review

Purpose:

Explain:

what the offer is
who it may suit
how it works
key features
potential benefits
limitations
purchasing considerations
refund or rebill details where verified
affiliate relationship
next step

Comparison Page

Purpose:

Compare:

products
approaches
mechanisms
categories
offers
alternatives

Comparison criteria must be clear and supportable.

Buyer Guide

Purpose:

Help the audience understand what to evaluate before selecting an option.

Problem-Aware Article

Purpose:

Help the audience recognise and understand the problem.

Solution-Education Article

Purpose:

Explain solution categories before introducing a particular offer.

Mechanism Article

Purpose:

Explain how the relevant mechanism or approach is intended to work.

Authority Article

Purpose:

Build useful authority through evidence, experience, explanation or transparent methodology.

FAQ Content

Purpose:

Answer recurring questions and reduce uncertainty.

Trust Content

Purpose:

Improve transparency, credibility and expectation setting.

Objection-Handling Content

Purpose:

Address known barriers without manipulative pressure.

YouTube Script

Purpose:

Support organic or paid video pathways.

Short-Form Script

Purpose:

Deliver one focused message, hook or explanation in a platform-suitable format.

VEO3 Pre-Video Script

Purpose:

Provide a controlled short introduction or angle variation before a main video.

The VEO3 pre-video must not:

invent claims
include unsupported urgency
misrepresent the main video
include an inappropriate hard CTA

Advertising Copy

Purpose:

Produce approved hooks, headlines, descriptions, scripts and variations for controlled advertising use.

Purpose:

Deliver useful affiliate-related education, trust development, content curation or approved offer support.

Email Sequence

Purpose:

Support a coordinated progression across several emails.

Social Content Set

Purpose:

Adapt approved affiliate content to one or more social platforms.

Lead Magnet

Purpose:

Provide useful information while supporting an authorised affiliate journey.

Affiliate Content Pack

Purpose:

Coordinate several related assets around one offer, audience, campaign or content objective.

Affiliate Content Pack System

An affiliate content pack is a coordinated group of assets.

A pack may include:

bridge page
pre-sell page
advertorial
review page
comparison page
buyer guide
problem-aware article
solution article
FAQ page
trust page
YouTube script
VEO3 pre-video scripts
short-form scripts
social posts
newsletter
email sequence
ad copy
internal-linking actions
publishing notes

Affiliate Content Pack Requirements

Each pack should define:

offer
offer status
campaign or project
audience
funnel stage
traffic source
central message
approved angles
required assets
asset relationships
production order
source material
evidence requirements
claim boundaries
disclosure requirements
CTA pathway
destination
review requirements
approval owner
publication sequence
measurement requirements
lifecycle requirements

Affiliate Content Pack Production Flow

Approved Pack Requirement
→ Pack Objective
→ Offer And Audience Confirmed
→ Required Assets Defined
→ Asset Relationships Defined
→ Shared Sources Assembled
→ Shared Message And Claim Controls Confirmed
→ Production Order Confirmed
→ Individual Assets Produced
→ Channel Adaptation Completed
→ Cross-Asset Editing
→ Message-Match Review
→ Compliance Review
→ Affiliate Brain Review Where Required
→ Human Approval
→ Publishing Preparation
→ Human-Controlled Publication Or Deployment
→ Pack-Level And Asset-Level Feedback

Content Pack Consistency Checks

Confirm:

offer details remain consistent
mechanism remains consistent
evidence remains consistent
disclosure remains consistent
audience remains consistent
CTA path remains coherent
assets do not contradict one another
channel adaptations remain appropriate
claims do not expand during repurposing
the vendor page or VSL is represented accurately
individual assets remain useful independently where required

Briefing And Production Instruction Levels

Affiliate content work may begin from:

Full Content Brief

Use for:

major content packs
high-risk offers
complex campaigns
complete websites
several stakeholders
specialist-review requirements
controlled testing systems

Short Production Brief

Use for:

clear individual assets
moderate-risk work
refreshes
known formats
known destinations

Outline Or Blueprint

Use when:

page structure requires approval
script sequence requires approval
email sequence requires approval
pack structure requires approval
article sections require approval

Direct Production Instruction

Use when:

the task is simple
the offer status is clear
the audience is clear
the format is clear
sources are complete
risk is low
the destination is known

A full brief is not mandatory for every affiliate content task.

Production must not begin until the job is sufficiently defined.

Affiliate Source And Evidence Requirements

Affiliate content may use:

Affiliate Brain offer intelligence
approved vendor materials
verified product information
approved Research Brain findings
Customer Brain intelligence
approved customer language
Search Intelligence
approved strategic direction
approved creative direction
Conversion Brain guidance
Compliance Brain boundaries
existing approved content
approved performance signals
human instructions

Content Brain must not invent:

product features
product ingredients
product functions
offer terms
prices
discounts
refund terms
rebill terms
guarantees
customer experiences
testimonials
scientific evidence
expert endorsements
vendor history
performance outcomes
scarcity
urgency

Claim Risk Classification

Affiliate content should classify claim risk.

Possible levels:

Low
Moderate
High
Critical

High-risk or critical areas may include:

disease claims
medical claims
pain claims
weight-loss claims
sexual-health claims
mental-health claims
financial claims
income claims
legal claims
investment claims
safety claims
guarantee language
scarcity
urgency
before-and-after claims
testimonials
comparative superiority
product-performance claims
sensitive audience targeting

High-risk or critical content must remain held until the required review is complete.

Affiliate Disclosure Requirements

Affiliate content must include appropriate disclosure where required.

The disclosure must be:

clear
visible
understandable
suitable for the destination
consistent with relevant platform and legal requirements
placed before or near the relevant recommendation where required

Content Brain does not determine final legal interpretation.

Compliance Brain or an authorised human retains final authority.

Message Match

Affiliate content should preserve continuity between:

advertisement
hook
headline
bridge page
pre-sell page
advertorial
article
email
video
CTA
vendor page
VSL
checkout or next step

Message match should be checked for:

audience
problem
promise
mechanism
offer
tone
evidence
CTA
expected next step

Content must not create an expectation that the destination cannot support.

Relationship To Affiliate Brain

Affiliate Brain provides:

offer status
offer intelligence
funnel requirements
campaign context
testing stage
required angles
approval boundaries
performance context
opportunity status

Content Brain provides:

content planning
complete content production
content packs
editing
content quality control
publishing preparation
lifecycle content support

Affiliate Brain owns affiliate decisions.

Content Brain owns affiliate content production.

Relationship To Ads Brain

Ads Brain provides:

paid-traffic strategy
platform requirements
campaign structure
test requirements
variation requirements
audience and placement context
performance signals

Content Brain may produce:

ad copy
headlines
hooks
scripts
advertorials
pre-sell pages
bridge pages
creative briefs
message-match variations

Ads Brain owns campaign deployment and optimisation.

Relationship To Research Brain

Research Brain provides:

evidence
offer research
market intelligence
mechanism intelligence
competitor intelligence
customer evidence
research confidence

Content Brain converts approved research into usable content.

Content Brain does not replace Research Brain.

Relationship To Customer Brain

Customer Brain provides:

audience segments
motivations
perceived barriers
desired outcomes
journey context
customer language
decision criteria

Content Brain applies approved customer intelligence to affiliate assets.

Relationship To Strategy Brain

Strategy Brain provides:

positioning
launch direction
strategic narrative
business priorities
market direction

Content Brain converts approved strategic direction into content.

Relationship To Creative Brain

Creative Brain may provide:

creative concepts
stories
angles
emotional direction
hooks
narrative ideas

Content Brain converts approved creative direction into complete assets.

Relationship To Conversion Brain

Conversion Brain provides:

friction analysis
trust requirements
page-structure guidance
persuasion principles
CTA guidance
journey-stage guidance

Content Brain applies approved conversion guidance.

Conversion Brain retains conversion authority.

Relationship To Compliance Brain

Compliance Brain provides:

claim boundaries
disclosure interpretation
prohibited-content guidance
risk classification
escalation decisions

Content Brain must follow approved compliance requirements.

Relationship To Experimentation Brain

Experimentation Brain provides:

test structure
variant requirements
measurement rules
interpretation standards

Content Brain creates approved content variants.

Content Brain does not interpret test validity independently.

Relationship To Data Brain

Data Brain provides:

trusted performance signals
attribution context
measurement integrity
reporting inputs

Content Brain uses approved signals for content lifecycle decisions.

Relationship To Search Intelligence

Search Intelligence provides:

search demand
search intent
query patterns
search-result context
visibility signals
content-decay signals

Content Brain uses approved search intelligence where relevant.

Affiliate content is not limited to SEO.

Relationship To Finance Brain

Finance Brain controls financial and capital authority.

Content Brain does not approve:

budgets
test capital
campaign spend
scaling capital
profitability decisions

Relationship To SIT Brain

SIT Brain may monitor:

authority boundaries
workflow integrity
unsafe implementation
premature automation
system drift

Relationship To HeadOffice

HeadOffice retains:

system governance
cross-Brain conflict resolution
structural authority
future autonomy approval
material operating changes

Publishing Readiness

Affiliate assets must pass the Content Brain Publishing Readiness Checklist before publication, delivery, scheduling or deployment.

Required readiness areas include:

offer status
source
objective
audience
funnel role
asset completeness
evidence
claims
disclosures
editing
specialist review
human approval
final version
destination
formatting
message match
asset relationships
measurement or lifecycle path

Publishing-Ready is not Published.

Delivery-Ready is not Delivered.

An authorised human must complete or approve the final action.

Affiliate Content Lifecycle

Affiliate content should remain connected to its lifecycle.

Possible lifecycle actions include:

monitor
refresh
expand
correct
merge
repurpose
reformat
relink
update evidence
update offer details
update disclosures
improve message match
create new variation
retire
archive
no action

Refresh Triggers

Refresh may be triggered by:

offer change
vendor-page change
VSL change
price change
discount change
refund change
rebill change
product change
evidence change
claim concern
compliance change
audience change
traffic-source change
poor engagement
weak click-through rate
low bridge-page progression
message mismatch
search decline
content decay
competitor change
broken links
poor internal linking
new objections
customer feedback
new research
new experiment learning

Correction Path

Where an error is found:

Error Identified
→ Risk Assessed
→ Live-Use Decision
→ Correction Produced
→ Editing
→ Specialist Review Where Required
→ Human Approval
→ Publishing Preparation
→ Human-Controlled Update
→ Correction Outcome Recorded

High-risk errors may require the asset to be held or removed before correction.

Merge Path

Overlapping Assets Identified
→ Primary Asset Selected
→ Useful Material Preserved
→ Duplicate Material Removed
→ Conflicts Resolved
→ Consolidated Asset Produced
→ Internal Links Updated
→ Redirect Or Retirement Requirements Confirmed
→ Human Approval
→ Human-Controlled Publication
→ Old Assets Retired Or Archived

Repurposing Path

Approved Source Asset
→ New Channel Or Format
→ Audience Confirmed
→ Core Meaning Preserved
→ Claims Preserved Within Source Boundaries
→ New Asset Produced
→ Channel-Fit Editing
→ Human Approval
→ Publishing Preparation
→ Human-Controlled Publication Or Delivery

Repurposing must not expand unsupported claims.

Retirement Path

Retirement Trigger
→ Affiliate Brain Status Confirmed
→ Traffic And Link Impact Checked
→ Replacement Or Redirect Confirmed
→ Removal Or Archive Plan
→ Human Approval
→ Human-Controlled Retirement
→ Outcome Recorded

An active affiliate asset must not be removed without checking:

traffic
links
campaign use
email use
social use
search visibility
redirects
related assets

Affiliate Signal Feedback

Possible signals include:

advertisement click-through rate
landing-page click-through rate
bridge-page progression
VSL progression
conversion rate
email open rate
email click rate
social engagement
video retention
search impressions
search clicks
rankings
bounce or exit patterns
FAQ engagement
objection patterns
customer comments
compliance concerns
content-decay signals

Content Brain must not independently treat every signal as proof.

Signals should be routed to the relevant authority.

Signal-To-Content Actions

Approved signals may lead to:

headline revision
hook revision
opening revision
message-match improvement
proof improvement
FAQ expansion
objection-handling content
CTA revision
new article
new video
new email
new social asset
controlled variation
refresh
repurposing
merge
retirement
no action

Affiliate Content Status Model

Possible statuses include:

Requested
Qualified
Waiting For Offer Status
Waiting For Research
Waiting For Sources
Waiting For Evidence
Planned
Ready For Briefing
Ready For Production
In Production
Draft Complete
In Editing
Revision Required
Waiting For Compliance Review
Waiting For Specialist Review
Waiting For Affiliate Brain Review
Waiting For Human Approval
Approved
Publishing Preparation
Publishing-Ready
Delivery-Ready
Scheduled
Published
Delivered
Publication Failed
Blocked
Held
Rejected
Cancelled
Refresh Required
Repurposing Required
Retirement Required
Retired
Archived

These statuses should not become permanent database fields until manual use confirms the required model.

Affiliate Content Records

Future structured records may include:

offer
offer status
project
campaign
content action
asset type
audience
funnel stage
traffic source
angle
destination
source relationships
evidence relationships
claim risk
disclosure requirement
production status
editing status
specialist-review status
approval status
publishing status
performance signal
lifecycle status
blocker
next action

Supabase is the likely destination for repeatable records.

MCR remains the source of truth for this Map.

Current Manual Operating Boundary

The current affiliate content workflow remains human controlled.

Current restrictions:

no unrestricted affiliate content generator
no autonomous content worker
no autonomous editing worker
no autonomous compliance approval
no autonomous Affiliate Brain approval
no autonomous publishing
no autonomous WordPress changes
no autonomous social posting
no autonomous social scheduling
no autonomous newsletter sending
no autonomous email deployment
no autonomous ad deployment
no autonomous campaign changes
no autonomous queues
no Brain Room routing
no automatic M handoff
no AI Employee activation
no interference with M’s Research Brain work

The presence of this Map does not authorise automation.

Future Operational Interface Direction

A future affiliate content interface may eventually support:

offer status
project
campaign
funnel stage
traffic source
audience
content action
asset plan
content-pack plan
production instruction
sources
evidence
claims
disclosures
draft status
editing status
specialist review
Affiliate Brain review
human approval
destination
publishing preparation
publication status
performance signals
lifecycle actions
blockers
next actions

The future interface must support production.

It must not be limited to:

Site Intelligence records
content opportunities
SEO fields
brief generation
checklist counters
migration states

No interface build is authorised by this Map.

Relationship To MCR

MCR remains the source of truth.

This page defines the full affiliate content support system.

Operational versions may later be simplified for daily use.

Operational pages must not replace MCR authority.

Relationship To mwmscontentbrain.site

A simplified operational version may later support:

affiliate content requests
affiliate asset planning
content packs
production instructions
source assembly
editing status
review status
publishing preparation
lifecycle actions

The current Content Brain site remains an operational working environment.

It is not the source of truth.

Relationship To Content Brain Content Production System Framework

The Content Production System Framework defines the general production process.

This Map applies that system specifically to affiliate work.

Content Production System Framework = general production control

Affiliate Funnel Support Map = affiliate-specific production and authority map

Relationship To Content Brain Content Brief Template

The Content Brief Template provides:

Full Content Brief
Short Production Brief
Outline Or Blueprint
Direct Production Instruction

This Map defines when those structures support affiliate content.

Relationship To Content Brain Publishing Readiness Checklist

All affiliate content intended for publication, delivery, scheduling or deployment must pass the relevant Publishing Readiness checks.

Relationship To Content Brain Affiliate Product Content Pack Framework

The Affiliate Product Content Pack Framework provides the detailed pack-building method.

This Map defines where the pack fits within the wider affiliate funnel system.

Relationship To Content Brain Affiliate Product Content Pack Checklist

The Affiliate Product Content Pack Checklist verifies whether the required pack assets and controls are complete.

Relationship To Content Brain Copy Map

This page is classified as:

Classification: Simplify Before Copy

Source Of Truth: MCR

Future Operational Use: Affiliate Content Project And Funnel Support Workspace

Future Plugin Or UI: Possible Affiliate Content Production Workspace

No plugin or UI implementation is authorised by this Map.

Relationship To Content Brain Page Registry

This page should be listed as:

Page Title: Content Brain Affiliate Funnel Support Map

Document Type: System Map

Parent Page: Content Brain

Status: Active

Version: v1.2

Classification: Simplify Before Copy

Source Of Truth: MCR

Relationship To Other MWMS Documents

This page must remain aligned with:

Content Brain Canon
Content Brain Architecture
Content Brain Operating Model
Content Brain Workflow Map
Content Brain Page Registry
Content Brain Copy Map
Content Brain Content Production System Framework
Content Brain Content Brief Template
Content Brain Publishing Readiness Checklist
Content Brain Affiliate Product Content Pack Framework
Content Brain Affiliate Product Content Pack Checklist
Content Brain AI Content Quality Governance Framework
Content Brain Information Gain Framework
Content Brain E E A T Content Trust Framework
Content Brain Editorial Consistency Framework
Content Brain Internal Linking Strategy Framework
Content Brain Content Optimization Framework
Content Brain Content Repurposing Framework
Affiliate Brain Canon
Affiliate Brain Offer Intelligence
Affiliate Brain Testing Readiness Criteria
Affiliate Brain Phase 4 Structured Testing Protocol
Affiliate Brain Stage Progression Protocol
Affiliate Brain Campaign Review Protocol
Affiliate Brain Weekly Review Protocol
Affiliate Brain Creative Angle Matrix
Affiliate Brain Message Mapping System
Ads Brain Canon
Ads Brain Creative Brief Template
Ads Brain YouTube Ads Playbook
Ads Brain Google Ads Playbook
Conversion Brain Message Match Framework
Compliance Brain Claims Risk Framework
Data Brain Signal Integrity Framework
Experimentation Brain Canon
Research Brain Canon
MWMS MCR To Brain Copy Rule
MWMS Brain Interaction Protocol
MWMS Document Structure Standard
MWMS Page Naming Standard
MWMS AI Output Standard Full File Delivery Rule

Drift Protection

The system must prevent:

Content Brain taking over offer approval
Content Brain taking over campaign decisions
Content Brain taking over budgets or bidding
Content Brain taking over testing authority
Ads Brain being treated as the content-production owner
Affiliate Brain being required to produce finished content itself
affiliate production beginning without clear offer status
new content being created without checking existing content
briefs being used as substitutes for finished assets
outlines being used as substitutes for finished assets
content packs being treated as unconnected assets
affiliate content being published without human approval
Publishing-Ready being treated as Published
Delivery-Ready being treated as Delivered
invented product details
invented offer terms
invented evidence
invented customer experiences
fake testimonials
unsupported guarantees
false scarcity
false urgency
deceptive advertorial presentation
affiliate disclosures being omitted where required
repurposing expanding claims
refresh work ignoring changed offer details
rejected offers continuing to receive promotional content
retired assets being removed without link and traffic review
generic cross-platform copying
SEO requirements being forced onto unrelated affiliate assets
ad requirements being forced onto organic assets
operational pages being treated as Canon
content records becoming separate WordPress pages
premature plugin or UI development
worker activation
AI Employee activation
Brain Room routing
automatic M handoff
interference with M’s Research Brain work

Architectural Intent

The Content Brain Affiliate Funnel Support Map exists to ensure MWMS can turn approved affiliate opportunities into complete, useful and controlled content systems.

It connects:

offer intelligence
audience intelligence
research
strategy
creative direction
funnel requirements
paid traffic requirements
content production
editing
compliance review
human approval
publishing preparation
performance feedback
lifecycle action

The Map must support:

individual affiliate assets
complete affiliate websites
coordinated content packs
organic affiliate pathways
paid affiliate pathways
search content
social content
video
advertising
newsletters
email sequences
refreshes
corrections
repurposing
consolidation
retirement

It must support current manual operation and later controlled implementation.

Future interfaces, workers and AI Employees must operate beneath the authority defined here.

They must not narrow or bypass it.

Final Rule

Content Brain produces affiliate content.

Affiliate Brain controls affiliate decisions.

Ads Brain controls paid campaign decisions.

Research Brain controls research authority.

Compliance Brain controls specialist claim and disclosure interpretation.

Experimentation Brain controls test validity.

Data Brain controls measurement integrity.

Humans retain final approval, publication, delivery and deployment control under the current operating model.

Affiliate content must not move into live use unless:

offer status is clear
funnel role is clear
audience is clear
source material is sufficient
claims are supportable
disclosures are handled
the asset is complete
editing is complete
required specialist review is complete
Affiliate Brain review is complete where required
human approval is recorded
publishing preparation is complete
the destination is confirmed

A brief is not a finished asset.

A draft is not an approved asset.

Approved is not Publishing-Ready.

Publishing-Ready is not Published.

No premature automation.

No autonomous publishing.

No autonomous campaign changes.

No worker activation.

No AI Employee activation.

No Brain Room routing.

No automatic M handoff.

No interference with M’s Research Brain work.

Change Log

v1.2 — 2026-06-15

Created a full replacement for the previous Content Brain Affiliate Funnel Support Map.

Expanded the Map from affiliate support guidance into the complete affiliate content planning, production, review, publishing-preparation and lifecycle system.

Clarified:

Content Brain owns affiliate content production
Affiliate Brain owns affiliate offer, funnel, testing and stage decisions
Ads Brain owns paid campaign structure, budget, bidding, optimisation and scaling
Research Brain remains the research authority
Compliance Brain retains specialist claim and disclosure authority
humans retain final approval, publication, delivery and deployment control

Expanded affiliate content production to include:

bridge pages
pre-sell pages
advertorials
reviews
comparisons
buyer guides
articles
trust content
FAQ content
objection-handling content
ad copy
ad scripts
YouTube scripts
short-form scripts
VEO3 pre-video scripts
newsletters
email sequences
social content
lead magnets
complete affiliate content packs

Added:

offer-status production boundaries
content-action model
full affiliate content workflow
expanded funnel stages
proportional briefing levels
source and evidence requirements
claim-risk classification
disclosure requirements
message-match controls
content-pack production flow
refresh path
correction path
merge path
repurposing path
retirement path
signal-to-content actions
affiliate content status model
future structured-record direction
revised manual operating boundary
future operational-interface direction

Clarified the difference between:

planning
production
draft completion
editing
specialist review
Affiliate Brain review
human approval
Publishing-Ready
Published
Delivery-Ready
Delivered

Aligned this Map with:

Content Brain Canon v1.1
Content Brain Architecture v1.1
Content Brain Operating Model v1.2
Content Brain Workflow Map v1.2
Content Brain Content Production System Framework v1.1
Content Brain Content Brief Template v1.2
Content Brain Publishing Readiness Checklist v1.1
Content Brain Page Registry v3.1
Content Brain Copy Map v2.6

v1.1 — 2026-05-24

Expanded the original Affiliate Funnel Support Map.

Added:

affiliate product content packs
affiliate product content-pack readiness
Content Opportunity Queue relationship
VEO3 support
Search Intelligence Brain
Experimentation Brain
Finance Brain
SIT Brain
expanded funnel-stage support
expanded asset types
signal-feedback routing
future plugin and UI candidates

v1.0 — 2026-05-06

Initial creation of the Content Brain Affiliate Funnel Support Map.

Defined how Content Brain supported:

affiliate funnel assets
pre-sell content
trust content
comparison content
YouTube support
email support
refresh
repurposing
signal feedback

Change Impact Declaration

Pages Created:

Content Brain Affiliate Funnel Support Map replacement page

Pages Updated:

None during creation

Pages To Move To Trash After Validation:

Previous Content Brain Affiliate Funnel Support Map v1.1 page

Pages Deprecated:

Previous Content Brain Affiliate Funnel Support Map v1.1 after the v1.2 replacement is published and validated

Registries Requiring Update:

Content Brain Page Registry should show Content Brain Affiliate Funnel Support Map v1.2.

Content Brain Copy Map should show Content Brain Affiliate Funnel Support Map v1.2 where a version is recorded.

Canon Version Update Required:

Automation Status Change:

Plugin Or UI Status Change:

Worker Status Change:

AI Employee Status Change:

M Handoff Required:

Research Brain Impact:

None

END CONTENT BRAIN AFFILIATE FUNNEL SUPPORT MAP v1.2