MWMS MCR

Affiliate Brain Offer Intake Form

Document Type: Reference
Status: Active
Version: v1.2
Authority: Affiliate Brain
Applies To: Affiliate Brain offer intake, opportunity capture, intake-stage review, and pipeline entry discipline
Parent: Affiliate Brain Canon
Last Reviewed: 2026-04-23

Purpose

This document defines the standard structure used when a new affiliate opportunity enters Affiliate Brain.

Its purpose is to ensure all new offers are captured with sufficient identity, context, and early market evidence before deeper evaluation begins.

This form prevents chaotic offer entry and improves opportunity selection quality by introducing structured research signals at the intake stage.

Scope

This reference applies to:

• Affiliate Brain opportunity intake
• first-stage capture of new affiliate offers
• intake-stage research signal capture
• early rejection or escalation decisions
• structured logging of opportunities entering the system

This document defines what the intake form must capture and how intake-stage progression should work.

It does not govern:

• detailed offer evaluation
• scoring models
• testing decisions
• capital allocation
• campaign execution

Those remain governed by Offer Intelligence and downstream systems.

Definition Or Rules

Architectural Role

The Offer Intake Form acts as the entry layer for opportunities into Affiliate Brain.

It captures:

• identity
• discovery context
• early research evidence
• market signals
• MWMS fit

It does NOT evaluate the opportunity in depth.

It prepares the opportunity for evaluation.

Position In Flow

Opportunity Discovery
↓
Offer Intake Form
↓
Offer Intelligence
↓
Evaluation / Scoring
↓
Decision Engine
↓
Testing

Core Principle

All opportunities must enter through structured intake.

No offer moves forward without:

• identity
• context
• basic research evidence
• MWMS fit check

Intake Structure

Section 1 — Opportunity Source Identity

  • Product Name
  • Product Link
  • Platform
  • Platform Confidence (Trusted / Unknown / Low Confidence)
  • Vendor Name
  • Discovery Source
  • Discovery Agent (You / M / Scout / AI / Other)
  • Discovery Method (Ad / Email / Network / Spy Tool / Other)
  • Date Found

Section 2 — Initial Opportunity Notes

  • First Idea
  • What Caught Attention
  • Raw Notes

Section 3 — Vendor Marketing Material

  • Vendor Emails Available (Yes / No)
  • Email Angle Notes
  • Swipe Material Available (Yes / No)
  • Hook / Promise Observations

Section 4 — Research And Market Evidence

  • Ads Found (Yes / No)
  • Ad Notes
  • Competitors Found (Yes / No)
  • Competitor Links
  • Competitor Notes
  • Best Site Found
  • Best Funnel Notes
  • Estimated CPC (if known)
  • Existing Angles Observed
  • Signs Of Success
  • Market Validation Notes

Section 5 — MWMS Fit Check

  • Fits MWMS (Yes / No / Unclear)
  • Reason For Fit Decision
  • Strategic Interest Level (Low / Medium / High)
  • Category Acceptable (Yes / No)
  • Exclusion Risk Flag

Section 6 — Exclusion Gate

  • Sex (Yes / No)
  • Dating (Yes / No)
  • Gambling (Yes / No)
  • Other Risk Category (Yes / No)

If any = Yes → Offer must not proceed.

Section 7 — Early Routing Signals

  • Research Needed
  • Affiliate Review Needed
  • Competitor Review Needed
  • Reject Early

Section 8 — Intake Status

Allowed values:

• New
• Under Review
• Rejected
• Escalated to Offer Intelligence

Intake Review Rule

After intake, the offer must be reviewed for basic viability.

Questions:

• Does this offer show real market activity?
• Are competitors present?
• Are angles visible?
• Does it fit MWMS?
• Does it appear promotable?

If yes:

→ Escalate to Offer Intelligence

If no:

→ Reject at intake

Intake Rejection Conditions

Reject if:

• excluded category
• no MWMS fit
• no market signal
• weak or unclear offer
• high compliance risk
• no traffic potential

Intake Output

Each intake produces:

• Rejected
or
• Escalated to Offer Intelligence

No other path allowed.

Governance Role

This intake form improves decision quality before evaluation.

It ensures:

• opportunities are not evaluated blindly
• research begins early
• poor opportunities are filtered early
• downstream systems receive better inputs

Drift Protection

The system must prevent:

• skipping intake
• entering opportunities without research signals
• evaluating offers from memory only
• moving to testing without structured capture
• ignoring exclusion rules

Architectural Intent

The upgraded intake form shifts MWMS from:

basic capture
→
research-informed opportunity intake

This improves:

• selection quality
• decision confidence
• testing efficiency
• capital protection

It aligns directly with the MWMS Controlled Loss Principle, ensuring poor opportunities are filtered before meaningful exposure occurs.

Change Log

Version: v1.2
Date: 2026-04-23
Author: HeadOffice / Affiliate Brain

Change:
Upgraded intake structure to include research-first capture, market evidence, platform intelligence, and MWMS fit filtering. Added exclusion gate, platform confidence, discovery tracking, and research signal capture to improve opportunity selection quality and reduce uncontrolled loss risk.

Change Impact Declaration

Pages Created:
None

Pages Updated:
Affiliate Brain Offer Intake Form

Pages Deprecated:
None

Registries Requiring Update:
None

Canon Version Update Required:
No

Change Log Entry Required:
No