Content Brain Publishing Readiness Checklist

Document Type: Checklist
Status: Active
Version: v1.1
Authority: Content Brain Canon
Applies To: All Content Brain Assets Requiring Human Approval, Publishing Preparation, Publication, Delivery Or Handoff
Parent: Content Brain
Enforcement Mode: Operational
Last Reviewed: 2026-06-15

Content Brain Publishing Readiness Checklist

Purpose

The Content Brain Publishing Readiness Checklist defines the required checks before a Content Brain asset is published, delivered, scheduled, handed off or placed into an authorised live system.

It exists to prevent an asset from moving into use merely because:

a draft exists
editing appears complete
a brief was completed
the asset looks finished
a specialist reviewed one part
a publishing destination has been selected
an operator is ready to move on

An asset is publishing-ready only when it has passed the required checks for:

source and authority
objective
audience
content action
asset completeness
evidence and accuracy
editing and quality control
specialist review where required
human approval
destination requirements
formatting
publishing preparation
asset relationships
measurement
lifecycle follow-up

The Checklist applies after production and editing.

It does not replace:

content qualification
content planning
source collection
the Content Brief Template
the Content Production System Framework
specialist review
human approval
publication
delivery
lifecycle management

Core Principle

Content is not ready because it exists.

Content is ready when it is:

complete
accurate
supported
reviewed
approved
destination-ready
traceable
suitable for its intended use

The required sequence is:

Draft Complete
→ Editing Complete
→ Specialist Review Complete Where Required
→ Human Approval Complete
→ Publishing Preparation Complete
→ Publishing-Ready Or Delivery-Ready
→ Human-Controlled Publication Or Delivery

These states must not be treated as interchangeable.

Scope

This Checklist applies to:

Website Content

home pages
about pages
service pages
product pages
category pages
collection pages
landing pages
bridge pages
pre-sell pages
advertorials
affiliate review pages
comparison pages
buyer guides
FAQ pages
local pages
authority pages
pillar pages
topic hubs
supporting pages
onboarding pages
knowledge-base pages

Article Content

educational articles
informational articles
commercial articles
affiliate reviews
comparison articles
buyer guides
how-to articles
list articles
case studies
authority articles
thought-leadership articles
research-led articles
search-led articles
evergreen articles
refreshed articles

Social Content

Facebook posts
Instagram captions
Instagram carousels
LinkedIn posts
X posts
X threads
YouTube community posts
TikTok concepts
social series
short-form scripts
engagement posts
comment-response content

Scripted Content

YouTube scripts
YouTube Shorts scripts
TikTok scripts
Instagram Reel scripts
webinar scripts
video sales letter scripts
sales video scripts
explainer scripts
educational scripts
product demonstration scripts
podcast scripts
voiceover scripts
presentation scripts
training scripts
advertising scripts

Advertising Content

headlines
hooks
primary ad copy
descriptions
search ads
display ads
native ads
YouTube ads
Meta ads
TikTok ads
advertorials
pre-sell content
creative briefs
message-match content
call-to-action variations

Email And Newsletter Content

newsletters
promotional emails
educational emails
welcome sequences
nurture sequences
launch sequences
affiliate promotional sequences
re-engagement sequences
post-purchase emails
abandoned-cart emails
subject lines
preview text
email variations

Manuals, Guides And Documentation

instruction manuals
user guides
implementation guides
playbooks
standard operating procedures
reports
white papers
ebooks
workbooks
checklists
lead magnets
onboarding packs
client documents
course lessons
training documents
knowledge-base content

Content Packs

website content packs
affiliate content packs
launch content packs
campaign content packs
social content packs
email content packs
documentation packs
repurposing packs

Existing-Content Work

refreshes
expansions
corrections
merges
repurposed assets
reformatted assets
internal-linking updates
retirement preparation
archive preparation

What This Checklist Does Not Govern

This Checklist does not independently govern:

offer approval
campaign approval
advertising budgets
bidding decisions
capital approval
statistical validation
broad research authority
final compliance interpretation
final legal authority
plugin implementation
Supabase implementation
worker activation
AI Employee activation
Brain Room routing
autonomous publishing
autonomous social posting
autonomous newsletter sending
autonomous email deployment
autonomous advertising deployment
automatic M handoff

These remain governed by the relevant Brain, framework, protocol, authority or authorised implementation layer.

Universal Readiness Gate

Every asset must pass the Universal Readiness Gate before it is marked:

Publishing-Ready
Delivery-Ready
Approved For Handoff
Approved For Scheduling
Approved For Publication
Approved For Deployment

The universal questions are:

Is the source clear?
Is the content action clear?
Is the objective clear?
Is the audience clear?
Is the asset complete?
Is the source material sufficient?
Are facts and claims supported?
Has editing been completed?
Has specialist review been completed where required?
Has human approval been recorded?
Is the destination confirmed?
Is the format correct?
Are required related assets present?
Is the version confirmed?
Are publication or delivery instructions complete?
Is measurement or follow-up defined where required?

If any required answer is no, the asset is not ready.

Readiness Status Model

Use only one current readiness status.

Available statuses are:

Draft Complete
In Editing
Revision Required
Waiting For Sources
Waiting For Evidence
Waiting For Specialist Review
Specialist Changes Required
Waiting For Human Approval
Human Changes Required
Approved
Publishing Preparation
Publishing-Ready
Delivery-Ready
Scheduled
Published
Delivered
Publication Failed
Delivery Failed
Held
Rejected
Cancelled
Archived

The following states must not be merged:

Draft Complete
Editing Complete
Specialist Review Complete
Approved
Publishing-Ready
Published
Delivered

Stage 1: Source And Authority Check

Confirm where the asset came from and why it exists.

Required checks:

originating request identified
requesting human or Brain identified
project identified where relevant
content action identified
content owner identified
approval owner identified
relevant specialist authority identified
related offer identified where relevant
related campaign identified where relevant
related product identified where relevant
related website identified where relevant
related source asset identified where relevant

Possible content actions include:

create
refresh
expand
correct
merge
repurpose
reformat
relink

Pass condition:

The asset has a clear source, approved reason and known authority.

Fail condition:

The asset was created without a clear request, source, purpose or authority.

Failure action:

Return the asset to:

request clarification
project definition
content-action review
source verification

Stage 2: Objective And Audience Check

Confirm the asset has a defined job and audience.

Required checks:

primary objective confirmed
secondary objective confirmed where relevant
audience confirmed
audience stage confirmed
intent confirmed
destination role confirmed
expected audience outcome confirmed
expected business outcome confirmed
call to action confirmed where relevant
content type matches the objective
channel matches the audience
tone matches the audience

Pass condition:

The asset clearly serves a known audience and objective.

Fail condition:

The asset is generic, unfocused, written for everyone or disconnected from its intended use.

Failure action:

Return to:

brief
production instruction
angle
audience definition
asset planning

Stage 3: Content Action Check

Confirm the final asset reflects the approved action.

Create

Confirm the asset is genuinely new and does not duplicate suitable existing content.

Refresh

Confirm useful existing material has been preserved where appropriate and outdated material has been updated.

Expand

Confirm the asset adds useful depth rather than unnecessary volume.

Correct

Confirm the identified factual, structural, compliance or clarity problem has been resolved.

Merge

Confirm useful material from all selected assets has been preserved and duplicate material removed.

Repurpose

Confirm the derivative asset remains faithful to the approved source while fitting the new channel.

Reformat

Confirm the content has been adapted correctly to the new format.

Relink

Confirm the required internal links, calls to action or asset relationships have been improved.

Pass condition:

The asset fulfils the approved action.

Fail condition:

The final asset drifted into a different task.

Failure action:

Return to production revision.

Stage 4: Asset Completeness Check

Confirm all required components are present.

Universal checks:

title present
core content complete
opening present where required
body structure complete
closing present where required
CTA present where required
required sections present
required evidence present
required disclosures present
required links present
required metadata present
required notes present
required files present
required variations present
required supporting assets present
no placeholder text remains
no unfinished sections remain
no missing asset is being hidden

Pass condition:

The asset is complete for its intended destination.

Fail condition:

The asset is only partially complete or still contains placeholders, missing components or incomplete instructions.

Failure action:

Return to production or content assembly.

Stage 5: Brief Or Production Instruction Alignment Check

Confirm the asset matches the approved instruction level.

The asset may have been produced from:

Full Content Brief
Short Production Brief
Outline Or Blueprint
Direct Production Instruction

Required checks:

approved purpose followed
approved audience followed
approved content action followed
approved asset type followed
approved destination followed
approved structure followed
required questions answered
required evidence included
required objections addressed
required CTA followed
compliance boundaries respected
completion standard met

Pass condition:

The final asset follows the approved production instruction.

Fail condition:

The asset introduces unapproved direction or ignores required elements.

Failure action:

Revise the asset or deliberately update the production instruction before continuing.

Stage 6: Source Evidence And Accuracy Check

Content must not contain unsupported or invented material.

Required checks:

source material reviewed
product details checked
offer details checked
business details checked
names checked
dates checked
statistics checked
numerical claims checked
quoted material checked
customer language checked
research findings checked
technical statements checked
legal or compliance-sensitive statements checked
no fabricated source added
no fake testimonial added
no invented customer experience added
no invented product capability added
no exaggerated result added
no unsupported guarantee added
no unapproved scarcity added
no unsupported urgency added

Pass condition:

Material facts, claims and evidence are traceable to approved sources or clearly identified as interpretation.

Fail condition:

The asset contains statements that cannot be supported or verified.

Failure action:

revise
remove the statement
request research
request product verification
request offer verification
request specialist review
hold the asset

Stage 7: Editing And Quality-Control Check

Confirm the asset has completed editing.

Required checks:

structural editing completed
developmental editing completed where required
clarity improved
readability checked
repetition reduced
weak filler removed
vague statements corrected
headings improved
flow improved
transitions improved
voice aligned
tone aligned
audience alignment confirmed
intent alignment confirmed
channel fit confirmed
CTA improved
trust improved
claim language controlled
duplication checked
formatting checked
completeness checked
spelling and grammar reviewed
brand terminology checked
information gain checked where relevant

The asset should be:

clear
specific
useful
readable
well structured
non-generic
complete
appropriately detailed
free from avoidable repetition
free from empty claims
suitable for the intended channel

Pass condition:

The asset has completed editing and meets the required quality standard.

Fail condition:

The asset remains generic, thin, unclear, repetitive, incomplete or poorly structured.

Failure action:

Return to editing or production revision.

Stage 8: Trust And Transparency Check

Content must support trust rather than hype.

Required checks:

tone is balanced
claims are proportionate
evidence is not overstated
limitations are included where relevant
audience expectations are managed
disclosure requirements are met
affiliate relationships are disclosed where required
comparisons are fair
uncertainty is not hidden
unsupported authority language is removed
false urgency is removed
manipulative pressure is controlled
promises do not exceed evidence
the asset does not imply guaranteed outcomes unless authorised and supportable

Pass condition:

The asset is credible, transparent and appropriately persuasive.

Fail condition:

The asset relies on hype, pressure, vague promises or overstated proof.

Failure action:

Revise or escalate for compliance review.

Stage 9: Compliance And Specialist Review Check

Specialist review is required where material risk exists.

Possible specialist reviews include:

compliance
legal
factual
technical
medical
financial
product
offer
strategy
campaign
brand
client
stakeholder

High-risk areas may include:

health claims
pain claims
disease claims
medical advice
finance claims
income claims
investment claims
legal claims
safety claims
product performance claims
guarantee language
scarcity
urgency
testimonials
before-and-after claims
affiliate disclosures
comparative claims
employment claims
environmental claims

Required checks:

risk level classified
sensitive statements identified
specialist review requirement confirmed
specialist review completed where required
requested specialist changes completed
evidence requirements met
disclosures included
review decision recorded
unresolved risk removed or held

Pass condition:

Required specialist review has been completed and all mandatory changes have been resolved.

Fail condition:

The asset contains unresolved specialist risk or required review has not occurred.

Failure action:

Hold publication or delivery.

Stage 10: Human Approval Check

Human approval remains required under the current operating model.

Required checks:

approval owner identified
correct version reviewed
approval decision recorded
requested changes completed
final version confirmed
approval date recorded where required
destination approved
publication or delivery authority confirmed

Available approval decisions:

Approved
Approved With Minor Changes
Changes Required
Evidence Required
Specialist Review Required
Held
Rejected
Cancelled

Pass condition:

An authorised human has approved the correct final version.

Fail condition:

The asset has not received human approval or the approved version differs from the publishing version.

Failure action:

Return to human review.

Stage 11: Version And Final Asset Check

Confirm the asset being prepared is the correct version.

Required checks:

final version number or date confirmed
old drafts clearly separated
approved version identified
duplicate files checked
file names correct
page title correct
asset title correct
destination copy matches approved copy
no accidental old text remains
no unresolved comments remain
no tracked changes remain where inappropriate
no hidden placeholder remains
no temporary instructions remain
no internal notes remain in public-facing content

Pass condition:

The correct approved asset is being prepared.

Fail condition:

Version uncertainty exists.

Failure action:

Hold and reconcile versions.

Stage 12: Destination And Formatting Check

Confirm the asset fits its destination.

Possible destinations include:

WordPress
website page
landing page
affiliate support page
ecommerce store
email platform
newsletter platform
social platform
video production
audio production
advertising platform
training system
client delivery
internal knowledge system
document library
manual delivery
operator handoff

Required checks:

destination confirmed
publishing owner confirmed
delivery owner confirmed
platform requirements checked
file format correct
length appropriate
dimensions checked where relevant
character limits checked
heading structure checked
mobile presentation considered
accessibility requirements considered
links checked
embedded elements checked
image requirements checked
alt text prepared
captions prepared where required
metadata prepared
disclosures positioned correctly
CTA placement checked
date and timing confirmed
destination permissions confirmed where relevant

Pass condition:

The asset is correctly formatted for the intended destination.

Fail condition:

The asset is approved but not yet suitable for its destination.

Failure action:

Return to publishing preparation.

Stage 13: Publishing Preparation Check

Publishing Preparation must be complete before the asset is marked Publishing-Ready.

Required checks:

final title confirmed
URL or slug guidance confirmed where relevant
heading structure confirmed
metadata confirmed
description confirmed
featured image requirement confirmed
image assets confirmed
alt text confirmed
internal links confirmed
external links confirmed
CTA placement confirmed
disclosures confirmed
compliance notes confirmed
formatting complete
platform variation complete
destination confirmed
publishing checklist complete
rollback or correction route understood where required
publication timing confirmed
operator instructions complete

Pass condition:

The asset can be published or delivered by an authorised human without further content work.

Fail condition:

Additional preparation is required.

Failure action:

Keep status as Publishing Preparation.

Stage 14: Asset Relationship Check

Confirm the asset fits correctly with related content.

Required checks:

project relationship confirmed
related asset links confirmed
campaign relationship confirmed
website relationship confirmed
parent and child page relationships confirmed where relevant
content-pack relationship confirmed where relevant
message consistency checked
CTA consistency checked
offer consistency checked
source consistency checked
internal-link consistency checked
duplicate-content risk checked
conflicting statements checked
sequence position confirmed where relevant

Pass condition:

The asset works correctly with related assets.

Fail condition:

The asset conflicts with or duplicates related work.

Failure action:

Return to project, asset-planning or editing review.

Stage 15: Content Pack Readiness Check

Use this stage when several assets form one coordinated content pack.

Required checks:

central objective confirmed
all required assets present
production order complete
shared message consistent
shared evidence consistent
individual channel adaptations complete
CTAs coordinated
asset naming consistent
destination order confirmed
approval status confirmed for each asset
missing asset check complete
pack-level review completed
individual asset review completed
publishing or delivery sequence confirmed
pack-level measurement defined where relevant

Pass condition:

The complete content pack is ready.

Fail condition:

One or more required assets remain missing, inconsistent, unapproved or unprepared.

Failure action:

Hold the pack or release only the specifically approved independent assets.

Stage 16: Internal-Linking Check

Use where internal linking is relevant.

Required checks:

required links included
pillar-page links included where relevant
topic-cluster links included where relevant
supporting links included
trust links included
offer links included where appropriate
affiliate links correctly handled
anchor text natural
links support the audience
broken links checked
excessive money-page pushing avoided
link destination correct
no accidental staging or test links remain

Pass condition:

Internal linking supports the reader and site structure.

Fail condition:

Links are missing, broken, forced or misleading.

Failure action:

Revise the linking plan.

Stage 17: External-Link And Citation Check

Use where external sources or citations are required.

Required checks:

external sources verified
source relevance confirmed
source authority considered
source date considered
claims match the source
links point to the correct material
citations formatted correctly
no fabricated citation exists
no irrelevant citation added
no source is misrepresented
no excessive quotation exists
source limitations understood

Pass condition:

External evidence is accurate, relevant and correctly represented.

Fail condition:

Citations are missing, weak, incorrect or misleading.

Failure action:

Correct, replace or remove the unsupported material.

Stage 18: Measurement And Feedback Check

Meaningful content should have an appropriate feedback path.

Required checks:

primary signal identified
secondary signal identified where relevant
review timing defined
measurement owner identified
relevant Brain or human identified
refresh trigger defined where relevant
repurposing trigger defined where relevant
expansion trigger defined where relevant
correction trigger defined
retirement trigger defined where relevant
no-action condition defined where relevant

Possible signals include:

traffic
rankings
impressions
engagement
click-through rate
conversion support
email opens
email clicks
social response
video retention
lead generation
sales contribution
content decay
factual issues
compliance issues
customer feedback
stakeholder feedback

Pass condition:

The asset has an appropriate review or feedback path.

Fail condition:

The content enters use with no ownership or follow-up where follow-up is required.

Failure action:

Add a lifecycle or measurement note.

Stage 19: Publication Or Delivery Record Check

Before or immediately after publication or delivery, record:

asset title
asset type
project
originating request
content action
version
approving human
destination
publishing or delivery owner
publication or delivery date
publication status
delivery status
related assets
measurement requirement
review date
refresh requirement
archive state

Repeatable publication and delivery records should eventually be stored as structured records.

They should not require a new WordPress page for each asset.

Asset-Specific Module: Website Page

Use these checks for website pages.

page purpose confirmed
page position confirmed
parent page confirmed
page relationships checked
headline confirmed
value proposition confirmed
CTA confirmed
page hierarchy checked
internal links checked
metadata checked
URL checked
duplicate-page risk checked
mobile readability checked
form or button destinations checked
existing-page replacement plan confirmed
redirect need confirmed
cross-page consistency checked

Asset-Specific Module: Article

Use these checks for articles.

article objective confirmed
audience intent confirmed
topic coverage complete
title confirmed
introduction effective
sections complete
key questions answered
evidence checked
examples checked
internal links checked
external sources checked
information gain confirmed
duplicate-content risk checked
metadata prepared
CTA confirmed
refresh review date considered

Asset-Specific Module: Social Content

Use these checks for social content.

platform confirmed
platform format correct
hook suitable
message clear
length within limits
tone suitable
CTA suitable
visual requirement confirmed
hashtags reviewed where relevant
links correct
claim language checked
source meaning preserved
scheduling owner confirmed
platform-specific version prepared
no generic cross-platform copying remains

Asset-Specific Module: Script

Use these checks for scripts.

script type confirmed
platform confirmed
duration checked
hook complete
opening complete
structure complete
pacing reviewed
spoken language reviewed
scene guidance complete where required
shot guidance complete where required
on-screen text complete
evidence and claims checked
CTA confirmed
closing complete
production owner confirmed
recording or production notes complete

Asset-Specific Module: Advertising Content

Use these checks for advertising assets.

campaign requirement confirmed
Ads Brain or authorised human requirement confirmed
offer confirmed
audience confirmed
platform confirmed
angle confirmed
test requirement confirmed
claims checked
compliance boundaries checked
destination confirmed
message match checked
CTA checked
variation labels clear
creative requirements complete
disclosure requirements complete
no unapproved urgency remains
no unapproved guarantee remains
ad deployment remains human controlled

Asset-Specific Module: Newsletter And Email

Use these checks for newsletters and email assets.

audience or list confirmed
email type confirmed
sequence position confirmed
subject line confirmed
preview text confirmed
opening confirmed
body complete
CTA confirmed
links checked
personalisation fields checked
sender requirements confirmed
compliance and disclosure checked
sending owner confirmed
schedule confirmed
sequence logic checked
follow-up logic checked
measurement requirements defined
sending remains human controlled

Asset-Specific Module: Manual Guide Or Documentation

Use these checks for manuals, guides and documentation.

user or reader confirmed
required outcome confirmed
authoritative source confirmed
prerequisites included
steps complete
sequence correct
warnings included
dependencies included
examples included where required
troubleshooting included where required
technical review complete
factual review complete
completion criteria clear
document format correct
version shown
update owner identified
review date identified
delivery owner confirmed

Asset-Specific Module: Refresh

Use these checks for refreshed content.

refresh trigger confirmed
refresh scope confirmed
useful material preserved
outdated material removed or corrected
new evidence checked
new sections complete
offer or product changes reflected
compliance changes reflected
internal links updated
metadata updated
CTA updated where required
publication date handling confirmed
old version preserved where required
measurement restart or comparison defined

Asset-Specific Module: Merge

Use these checks for merged content.

primary asset confirmed
secondary assets identified
useful material preserved
duplicate material removed
conflicting material resolved
final structure complete
internal links updated
redirect requirements confirmed
retirement requirements confirmed
archive requirements confirmed
publication sequence confirmed
old assets not removed before final validation

Asset-Specific Module: Repurposing

Use these checks for repurposed content.

source asset identified
source asset approved
source meaning preserved
evidence preserved correctly
new audience confirmed
new channel confirmed
new format confirmed
structure adapted
length adapted
tone adapted
hook created for new channel
CTA adapted
visual requirements adapted
claims not expanded
relationship to original asset recorded
destination confirmed

Affiliate Content Readiness Module

Use where the asset supports an affiliate offer.

Required checks:

offer status clear
Affiliate Brain authority confirmed
source material checked
funnel stage confirmed
audience stage confirmed
claim risk checked
disclosure included where required
pre-sell role confirmed
vendor-page relationship confirmed
VSL relationship confirmed where relevant
no unsupported product claims
no fake testimonial
no fake urgency
no unapproved price statement
no unapproved guarantee
CTA matches the funnel role
message match confirmed
human approval recorded

Pass condition:

The asset safely supports an authorised or clearly identified affiliate use.

Fail condition:

The asset promotes an unclear, unsupported or unapproved offer.

Conversion-Support Readiness Module

Use where the asset supports a conversion pathway.

Required checks:

message match confirmed
audience stage confirmed
CTA suitable
objections addressed
trust support included
next step clear
ad-to-page consistency checked where relevant
page-to-offer consistency checked
expectations controlled
no false promise added
no confusing structure remains
Conversion Brain authority respected

Standard Final Readiness Decision

Assign one final decision.

Available decisions:

Approved For Publishing
Approved For Delivery
Approved For Scheduling
Approved For Handoff
Approved With Minor Formatting Changes
Hold For Revision
Hold For Missing Assets
Hold For Evidence
Hold For Specialist Review
Hold For Compliance Review
Hold For Human Approval
Hold For Destination Confirmation
Hold For Publishing Preparation
Rejected
Cancelled

The decision must include:

Asset Title:

Asset Type:

Project:

Version:

Decision:

Decision Date:

Decision Owner:

Outstanding Actions:

Publishing Or Delivery Owner:

Destination:

Risk Level:

Next Action:

Minimum Publishing Readiness Checklist

Use this only for simple, low-risk assets.

Confirm:

source clear
purpose clear
audience clear
content action clear
asset complete
production instruction followed
facts checked
claims checked
editing complete
trust checked
compliance risk checked
specialist review complete where required
human approval complete
final version confirmed
destination confirmed
format correct
CTA correct where required
links checked where required
publishing preparation complete
feedback path defined where required

If any required item fails, do not publish or deliver the asset.

Required Handoff Note

Where the asset is handed to another authorised human or operational layer, include:

Content Title:

Asset Type:

Project:

Originating Request:

Source Human Or Brain:

Content Action:

Intended Use:

Target Destination:

Version:

Approval Status:

Risk Level:

Specialist Review Status:

Internal Links Required:

External Sources Required:

Formatting Notes:

Publishing Notes:

Feedback Signal:

Next Owner:

Handoff Date:

Outstanding Action:

Publication Failure Or Delivery Failure

If publication or delivery fails:

do not mark the asset Published or Delivered
record the failure
preserve the approved asset
identify whether the failure is technical, formatting, permission, destination or content-related
return the work to the correct stage
do not rewrite approved content unless necessary
confirm whether approval remains valid after any required change
record the final corrected outcome

Possible statuses:

Publication Failed
Delivery Failed
Returned To Publishing Preparation
Returned To Editing
Returned To Human Approval
Held

Current Manual Operating Boundary

Current publication and delivery remain human controlled.

The Checklist does not authorise:

autonomous WordPress publication
autonomous website changes
autonomous social posting
autonomous social scheduling
autonomous newsletter sending
autonomous email deployment
autonomous advertising deployment
autonomous document delivery
autonomous client delivery
autonomous ecommerce publication
autonomous training delivery
worker execution
AI Employee execution
Brain Room routing
automatic M handoff

An authorised human must complete or approve the final publishing or delivery action.

Future Plugin Or UI Position

This Checklist may later support:

publishing-readiness screen
content QA panel
specialist-review status
human-approval gate
publishing-preparation workspace
destination checklist
content-pack readiness view
refresh approval
affiliate-content review
publication-status tracking
delivery-status tracking
failure and correction handling

Manual use must prove:

required fields
required statuses
required approval points
required failure states
required destination checks

before plugin or UI implementation begins.

Relationship To Content Brain Content Brief Template

The Content Brief Template defines the job before production.

This Checklist confirms whether the produced asset is ready after production, editing and approval.

Content Brief Template = pre-production definition

Publishing Readiness Checklist = pre-publication and pre-delivery gate

Relationship To Content Brain Content Production System Framework

The Content Production System Framework governs how the asset is produced, edited, reviewed and prepared.

This Checklist verifies that the production process has resulted in a complete destination-ready asset.

Relationship To Content Brain Workflow Map

The Workflow Map defines the full movement of work.

This Checklist governs:

specialist-review completion
human-approval completion
publishing preparation
publishing-ready status
delivery-ready status
handoff
publication or delivery outcome

Relationship To Content Brain Copy Map

This page is classified as:

Classification: Simplify Before Copy

Source Of Truth: MCR

Future Operational Use: Publishing Readiness Checklist, Human Approval Gate And Publishing Preparation Workspace

Future Plugin Or UI: Possible Publishing Readiness Module

No plugin or UI implementation is authorised by this Checklist.

Relationship To mwmscontentbrain.site

A simplified operational version may later support:

universal readiness checks
asset-specific checks
specialist-review status
human approval
destination preparation
version confirmation
publishing owner
delivery owner
final decision
failure handling
lifecycle handoff

The operational version must not replace the MCR source.

Relationship To Other MWMS Documents

This page must remain aligned with:

Content Brain Canon
Content Brain Architecture
Content Brain Operating Model
Content Brain Workflow Map
Content Brain Page Registry
Content Brain Copy Map
Content Brain Content Production System Framework
Content Brain Content Brief Template
Content Brain Affiliate Funnel Support Map
Content Brain SEO Content Brief Standard
Content Brain AI Content Quality Governance Framework
Content Brain Information Gain Framework
Content Brain E E A T Content Trust Framework
Content Brain Editorial Consistency Framework
Content Brain Internal Linking Strategy Framework
Content Brain Content Optimization Framework
Content Brain Content Repurposing Framework
Compliance Brain Claims Risk Framework
Affiliate Brain Offer Intelligence
Conversion Brain Message Match Framework
Data Brain Signal Integrity Framework
MWMS MCR To Brain Copy Rule
MWMS Brain Interaction Protocol
MWMS Document Structure Standard
MWMS Page Naming Standard
MWMS AI Output Standard Full File Delivery Rule

Drift Protection

The system must prevent:

publishing because a draft exists
publishing before editing is complete
publishing before specialist review is complete
publishing before human approval
publishing the wrong version
publishing with missing assets
publishing incomplete content packs
publishing unsupported claims
publishing fabricated sources
publishing fake testimonials
publishing generic low-value content
publishing thin content
publishing content with unclear purpose
publishing content with unclear audience
publishing content with no destination
publishing content with no owner
publishing content without formatting checks
publishing content with broken links
publishing content without required disclosures
publishing content with internal notes or placeholders
treating Publishing-Ready as Published
treating Delivery-Ready as Delivered
treating approval as publication
bypassing Compliance Brain
bypassing Affiliate Brain authority
bypassing Conversion Brain authority
bypassing human approval
forcing SEO checks onto unrelated content
forcing affiliate checks onto unrelated content
using one large checklist where the minimum version is sufficient
using the minimum version for high-risk or complex work
building a checklist UI before manual use proves the requirements
autonomous publishing
autonomous delivery
automatic M handoff
interference with M’s Research Brain work

Architectural Intent

The Content Brain Publishing Readiness Checklist exists to create a reliable control point between:

production
editing
review
approval
publishing preparation
publication or delivery

Its role is to ensure that Content Brain assets enter use only when they are:

complete
accurate
supported
reviewed
approved
correctly formatted
correctly versioned
correctly related to other assets
ready for their intended destination
connected to a lifecycle or feedback path where required

The Checklist must support:

simple individual assets
complex individual assets
websites
articles
social content
scripts
advertising
newsletters
email sequences
manuals
guides
documentation
content packs
refreshes
merges
repurposed content

It must support current human-controlled publishing and later controlled operational interfaces.

It must not authorise autonomous publishing.

Final Rule

Content is not ready because drafting is complete.

Content is not ready because editing is complete.

Content is not ready because specialist review is complete.

Content is not ready because human approval exists.

Content becomes Publishing-Ready or Delivery-Ready only when:

the correct approved version is complete
required evidence is confirmed
required editing is complete
required specialist review is complete
human approval is recorded
destination requirements are complete
publishing preparation is complete
required related assets are ready
ownership and next action are clear

Publishing-Ready is not Published.

Delivery-Ready is not Delivered.

An authorised human must complete or approve the final publication or delivery action.

Change Log

v1.1 — 2026-06-15

Replaced the original narrow publishing checklist with a complete publishing-readiness and delivery-readiness control system.

Expanded the Checklist to include:

universal readiness gate
readiness status model
source and authority checks
objective and audience checks
content-action checks
asset-completeness checks
production-instruction alignment
source, evidence and accuracy checks
editing and quality-control checks
trust and transparency checks
compliance and specialist-review checks
human-approval checks
version checks
destination and formatting checks
publishing-preparation checks
asset-relationship checks
content-pack readiness
internal-link checks
external-link and citation checks
measurement and feedback checks
publication and delivery records
publication and delivery failure handling

Added asset-specific readiness modules for:

website pages
articles
social content
scripts
advertising content
newsletters
email sequences
manuals
guides
documentation
refreshes
merges
repurposed content

Expanded affiliate and conversion-support checks.

Clarified the difference between:

Draft Complete
Editing Complete
Specialist Review Complete
Approved
Publishing-Ready
Delivery-Ready
Published
Delivered

Aligned this Checklist with:

Content Brain Canon v1.1
Content Brain Architecture v1.1
Content Brain Operating Model v1.2
Content Brain Workflow Map v1.2
Content Brain Content Production System Framework v1.1
Content Brain Content Brief Template v1.2
Content Brain Page Registry v3.1
Content Brain Copy Map v2.6

v1.0 — 2026-05-06

Initial creation of the Content Brain Publishing Readiness Checklist.

Defined the original readiness gate for:

content publication
content handoff
affiliate support content
SEO content
trust review
compliance sensitivity
destination control
approval ownership
feedback paths

Change Impact Declaration

Pages Created:

None

Pages Updated:

Content Brain Publishing Readiness Checklist

Pages Deprecated:

None

Registries Requiring Update:

Content Brain Page Registry should show Content Brain Publishing Readiness Checklist v1.1.

Content Brain Copy Map should show Content Brain Publishing Readiness Checklist v1.1 where a version is recorded.

Canon Version Update Required:

Automation Status Change:

Plugin Or UI Status Change:

Worker Status Change:

AI Employee Status Change:

M Handoff Required:

Research Brain Impact:

None

END CONTENT BRAIN PUBLISHING READINESS CHECKLIST v1.1