Document Type: Reference
Status: Active
Authority: Data Brain
Parent: Data Brain
Applies To: Data Brain structure, measurement systems, signal frameworks, and data governance within MWMS
Version: v1.0
Last Reviewed: 2026-05-02

Purpose

The Data Brain Page Registry provides a structured index of all Data Brain pages within MWMS.

The purpose is to:

maintain structural clarity
prevent duplication
organise measurement and signal systems
ensure correct parent placement
support decision intelligence across MWMS

This registry acts as:

→ the measurement and signal control layer of MWMS

Scope

This registry includes:

Canon pages
Architecture pages
frameworks
signal systems
measurement systems
data governance systems

It does NOT:

define authority (Canon does that)
define execution logic (frameworks do that)

Core Rule

This registry reflects structure only.

All pages must:

exist in MCR
follow naming standards
follow Page Parent Map

Data Brain Core Structure

1. Required Core Pages

Page Title	Type	Status
Data Brain Canon	Canon	Active
Data Brain	Core	Active
Data Brain Architecture	Architecture	Active

2. Measurement Governance Systems

Page Title	Type	Status
Data Brain Measurement Strategy Framework	Framework	Active
Data Brain Measurement Planning Framework	Framework	Active
Data Brain Measurement Integrity Framework	Framework	Active
Data Brain Measurement Validation Protocol	Protocol	Active
Data Brain Measurement Quality Assurance Framework	Framework	Active
Data Brain Measurement Drift Framework	Framework	Active
Data Brain Measurement Maturity Framework	Framework	Active

3. Attribution Systems

Page Title	Type	Status
Data Brain Attribution Integrity Framework	Framework	Active
Data Brain Attribution Reliability Framework	Framework	Active
Data Brain Attribution Validation Protocol	Protocol	Active

4. Event & Tracking Systems

Page Title	Type	Status
Data Brain Event Measurement Framework	Framework	Active
Data Brain Event Reliability Framework	Framework	Active
Data Brain Event Implementation Integrity Framework	Framework	Active
Data Brain Event Value Classification Framework	Framework	Active
Data Brain Custom Event Design Framework	Framework	Active
Data Brain GTM Signal Governance Framework	Framework	Active

5. Signal Intelligence Systems

Page Title	Type	Status
Data Brain Signal Classification Framework	Framework	Active
Data Brain Signal Confidence Framework	Framework	Active
Data Brain Signal Context Framework	Framework	Active
Data Brain Signal Flow Framework	Framework	Active
Data Brain Signal Integrity Framework	Framework	Active
Data Brain Signal Weighting Framework	Framework	Active
Data Brain Signal Anomaly Response Framework	Framework	Active
Data Brain Signal Design Specification Framework	Framework	Active

6. Decision Intelligence Systems

Page Title	Type	Status
Data Brain Decision Surface Framework	Framework	Active
Data Brain Performance Decomposition Framework	Framework	Active
Data Brain Cross Source Signal Alignment Framework	Framework	Active

7. Customer & Value Intelligence

Page Title	Type	Status
Data Brain Customer Behaviour Shift Framework	Framework	Active
Data Brain Customer Quality Tracking Framework	Framework	Active
Data Brain Visitor Value Scoring Framework	Framework	Active
Data Brain Personalization Data Model	Model	Active

8. Analytics & Exploration Systems

Page Title	Type	Status
Data Brain Custom Exploration Design Framework	Framework	Active
Data Brain Interface And Analysis Surface Design Framework	Framework	Active
Data Brain Raw Data Access Framework	Framework	Active

9. Audit & Monitoring Systems

Page Title	Type	Status
Data Brain Analytics Audit Framework	Framework	Active
Data Brain Analytics Audit Checklist	Checklist	Active
Data Brain Monitoring And Audit Calendar Framework	Framework	Active
Data Brain Debugging And Validation Framework	Framework	Active
Data Brain Visibility Gap Framework	Framework	Active

10. Segmentation & Structure

Page Title	Type	Status
Data Brain Segmentation Framework	Framework	Active
Data Brain Data Layer Architecture Framework	Framework	Active

11. Paid Media Measurement

Page Title	Type	Status
Data Brain Paid Media Measurement Framework	Framework	Active

12. Registry & Operational Systems

Page Title	Type	Status
Data Brain Employee Registry	Registry	Active

13. Copy Map Status

Area	Status
Frameworks	MCR Only
Decision Systems	Copy To Brain
Tracking Systems	Later Plugin / UI

14. Plugin / UI Consideration

High candidates:

Decision Surface Dashboard
Visitor Value Scoring System
Signal Monitoring Dashboard
Audit & Alert System

15. Integrity Checklist

Before marking Data Brain stable:

Canon exists ✔
Brain page exists ✔
Architecture exists ✔
frameworks under Canon ✔
registries under Brain ✔
no duplicates ✔
naming clean ✔
no root-level pages ✔

16. Drift Protection

The system must prevent:

inconsistent tracking definitions
broken attribution systems
duplicate signals
misaligned data sources
missing validation protocols
poor signal quality

Architectural Role

This registry acts as:

→ the measurement and signal backbone of MWMS

It ensures:

data is reliable
signals are structured
decisions are informed

Relationship To Other MWMS Standards

MWMS Page Parent Map
MWMS Page Naming Standard
MWMS Architecture Registry
MWMS Active Brain Status Board

Architectural Intent

The Data Brain Page Registry ensures:

MWMS operates on trusted data
signals drive decisions
measurement supports scaling

It allows MWMS to:

→ move from data collection to decision intelligence

Change Log

Version: v1.0
Date: 2026-05-02
Author: Data Brain

Change:
Created Data Brain Page Registry to organise full measurement, signal, and decision intelligence structure.

Change Impact Declaration

Pages Created:
Data Brain Page Registry

Pages Updated:
None

Pages Deprecated:
None

Registries Requiring Update:
MWMS Architecture Registry

Canon Version Update Required:
No

Change Log Entry Required:
Yes

END OF DOCUMENT