Brain Name: Content Brain
Document Type: Checklist
Status: Draft
Version: v1.0
Authority: Content Brain under HeadOffice governance
Applies To: mwmscontentbrain.site first operational layer setup, Content Brain first site build, Content Brain operator page creation, manual workflow rollout, first operational copy batch migration, and Content Brain source-of-truth protection
Parent: Content Brain
Last Reviewed: 2026-05-24
mwmscontentbrain.site First Operational Layer Build Checklist
Purpose
The mwmscontentbrain.site First Operational Layer Build Checklist defines the practical setup process for creating the first usable Content Brain site layer on mwmscontentbrain.site.
This page exists to guide the operator when the decision is made to begin the actual site setup.
It translates the Content Brain Migration Execution Checklist into a practical site-build checklist for creating the first operational pages, menu structure, and manual workflow environment.
This checklist confirms:
which pages should be created first
what page titles should be used on mwmscontentbrain.site
which MCR operational copy page each site page comes from
what menu structure should be created
what should not be built yet
what source-of-truth notes must remain visible
what approval boundaries must remain visible
what post-build checks must be completed
what status should be recorded after setup
This page does not start the site build by itself.
It is a build guide for when migration timing is approved.
Scope
This checklist applies to:
mwmscontentbrain.site first operational setup
first Content Brain operator page build
first menu structure
first manual workflow layer
first operational copy migration
source-of-truth note handling
approval boundary handling
manual-only site setup
post-build validation
This checklist does not apply to:
plugin development
custom UI development
Supabase implementation
Brain Room routing
cross-brain automation
Content Opportunity Queue UI
Content Production Queue UI
Content Refresh Queue UI
Repurposing Queue UI
Content Operations Dashboard
Affiliate Product Content Pack Generator
Content Brief Generator
SEO Brief Generator
Publishing Readiness Checklist UI
Internal Linking Planner
Topic Cluster Planner
Repurposing Planner
SEO Refresh Planner
M’s active build work
This checklist controls the first manual site layer only.
Core Rule
The first mwmscontentbrain.site build must be manual, simple, and operator-friendly.
Do not build a plugin.
Do not build dashboards.
Do not build queues.
Do not connect Supabase.
Do not wire Brain Room.
Do not create automation.
Do not copy governance pages blindly.
Only create the approved first operational layer from the prepared operational copy pages.
MCR remains the source of truth.
mwmscontentbrain.site becomes the operational working environment.
Current Pre-Build Status
Current Content Brain status:
Content Brain — Migration Execution Controlled / Migration Not Started
Confirmed control pages:
Content Brain Page Registry v2.9
Content Brain Copy Map v2.4
Content Brain Stability And Migration Readiness Checklist v1.0
Content Brain Operational Migration Plan v1.0
Content Brain First Migration Batch Review v1.0
Content Brain Migration Execution Checklist v1.0
MWMS Active Brain Status Board v1.4
Prepared operational copy batch:
Content Brain Home Operational Copy
Content Brain Workflow Operational Copy
Content Brain Content Brief Template Operational Copy
Content Brain Publishing Readiness Checklist Operational Copy
Content Brain Affiliate Product Content Pack Checklist Operational Copy
Content Brain Affiliate Funnel Support Operational Copy
Content Brain SEO Content Brief Standard Operational Copy
Content Brain Internal Linking Strategy Operational Copy
Content Brain Repurposing Operational Copy
Content Brain SEO Refresh Operational Copy
Build status:
mwmscontentbrain.site build not started.
Plugin or UI build not started.
Supabase work not started.
Brain Room routing not started.
M’s active work not touched.
Build Approval Gate
Before building mwmscontentbrain.site first operational layer, confirm:
Build timing approved: Yes / No
mwmscontentbrain.site is ready to receive pages: Yes / No
MCR source pages are stable: Yes / No
Content Brain Page Registry v2.9 confirmed: Yes / No
Content Brain Copy Map v2.4 confirmed: Yes / No
Content Brain Migration Execution Checklist exists: Yes / No
First operational copy batch exists: Yes / No
No plugin or UI build is being started: Yes / No
No Supabase work is being started: Yes / No
No Brain Room routing is being started: Yes / No
No M active build areas are affected: Yes / No
If any answer is No, do not begin the site build.
First Operational Site Pages
Create these pages on mwmscontentbrain.site in this order:
- Content Brain
- Content Workflow
- Content Briefs
- Publishing Readiness
- Affiliate Content Packs
- Affiliate Funnel Support
- SEO Content Briefs
- Internal Linking
- Repurposing
- Refresh
These are the first operational pages only.
Do not create queue, dashboard, generator, planner, or automation pages yet.
First Menu Structure
Create the first menu structure as:
Dashboard / Home
Content Workflow
Content Briefs
Publishing Readiness
Affiliate Content Packs
Affiliate Funnel Support
SEO And Authority
Internal Linking
Repurposing
Refresh
Reference
The first pages should sit cleanly inside this menu structure.
Do not add:
Content Opportunity Queue
Content Production Queue
Content Refresh Queue
Repurposing Queue
Content Operations Dashboard
Affiliate Product Content Pack Generator
Content Brief Generator
SEO Brief Generator
Publishing Readiness Checklist UI
Internal Linking Planner
Topic Cluster Planner
Repurposing Planner
SEO Refresh Planner
These are future plugin or UI candidates only.
Page Build Map
1. Content Brain
Future Page Title:
Content Brain
MCR Source Page:
Content Brain Home Operational Copy
Menu Placement:
Dashboard / Home
Purpose:
Create the main operator home page for Content Brain.
Build Instructions:
Copy the prepared operational homepage content.
Remove any MCR-only labels that make the page feel like a draft.
Preserve source-of-truth note.
Preserve approval boundaries.
Validation:
The page clearly explains what Content Brain does.
The page clearly explains what Content Brain does not do.
The operator knows where to start.
The page says MCR remains source of truth.
No plugin or UI instruction is treated as active build.
2. Content Workflow
Future Page Title:
Content Workflow
MCR Source Page:
Content Brain Workflow Operational Copy
Menu Placement:
Content Workflow
Purpose:
Create the main workflow page for handling content signals and requests.
Build Instructions:
Copy the prepared workflow content.
Keep the manual workflow visible.
Preserve action choices.
Preserve source Brain identification rules.
Preserve approval boundaries.
Validation:
The operator can follow the path from signal to brief, review, handoff, repurposing, refresh, or feedback.
The workflow includes Ignore, Park, Research, Brief, Draft, Review, Publish, Repurpose, Refresh, Retire, and Handoff.
The page does not automate anything.
3. Content Briefs
Future Page Title:
Content Briefs
MCR Source Page:
Content Brain Content Brief Template Operational Copy
Menu Placement:
Content Briefs
Purpose:
Create the first usable content brief template page.
Build Instructions:
Copy the prepared content brief templates.
Keep full template and fast template.
Keep affiliate, SEO, VEO3, repurposing, and refresh brief versions.
Preserve approval owner and handoff destination fields.
Validation:
The operator can create a structured brief before drafting.
The page prevents random content creation.
The page does not approve offers, claims, budgets, campaigns, tests, or publishing.
4. Publishing Readiness
Future Page Title:
Publishing Readiness
MCR Source Page:
Content Brain Publishing Readiness Checklist Operational Copy
Menu Placement:
Publishing Readiness
Purpose:
Create the first usable readiness checklist for reviewing content before use.
Build Instructions:
Copy the prepared publishing readiness checklist.
Keep quick checklist and full readiness records.
Preserve claim safety and compliance risk checks.
Preserve approval owner and handoff destination checks.
Validation:
The operator can check whether an asset is ready for review, handoff, publishing, repurposing, refresh completion, or use.
The checklist does not act as final approval.
5. Affiliate Content Packs
Future Page Title:
Affiliate Content Packs
MCR Source Page:
Content Brain Affiliate Product Content Pack Checklist Operational Copy
Menu Placement:
Affiliate Content Packs
Purpose:
Create the first affiliate product content pack planning page.
Build Instructions:
Copy the prepared affiliate content pack checklist.
Keep offer status, research basis, audience, funnel role, pack size, asset selection, claim safety, approval owner, finance/resource, handoff destination, and signal fields.
Validation:
The operator can plan an affiliate content pack safely.
The page does not approve affiliate offers.
The page does not approve affiliate claims.
The page does not trigger content pack automation.
6. Affiliate Funnel Support
Future Page Title:
Affiliate Funnel Support
MCR Source Page:
Content Brain Affiliate Funnel Support Operational Copy
Menu Placement:
Affiliate Funnel Support
Purpose:
Create the first affiliate funnel content mapping page.
Build Instructions:
Copy the prepared affiliate funnel support content.
Keep funnel stages and asset examples.
Preserve Brain authority boundaries.
Validation:
The operator can map content assets to affiliate funnel stages.
The page does not approve offers, ads, claims, budgets, tests, or compliance.
7. SEO Content Briefs
Future Page Title:
SEO Content Briefs
MCR Source Page:
Content Brain SEO Content Brief Standard Operational Copy
Menu Placement:
SEO And Authority
Purpose:
Create the first SEO content brief planning page.
Build Instructions:
Copy the prepared SEO content brief content.
Keep search intent, SERP pattern, audience, research basis, information gain, trust, claim safety, internal linking, approval owner, and signal fields.
Validation:
The operator can plan search-aligned content.
The page does not replace Search Intelligence Brain or Research Brain.
The page does not encourage thin AI content.
8. Internal Linking
Future Page Title:
Internal Linking
MCR Source Page:
Content Brain Internal Linking Strategy Operational Copy
Menu Placement:
Internal Linking
Purpose:
Create the first internal linking guidance page.
Build Instructions:
Copy the prepared internal linking guidance.
Keep source page, target page, reader journey, topic relationship, funnel relationship, anchor text, affiliate risk, compliance risk, and signal fields.
Validation:
The operator can plan useful internal links.
The page discourages forced links and keyword stuffing.
The page does not hide affiliate intent.
9. Repurposing
Future Page Title:
Repurposing
MCR Source Page:
Content Brain Repurposing Operational Copy
Menu Placement:
Repurposing
Purpose:
Create the first repurposing guidance page.
Build Instructions:
Copy the prepared repurposing guidance.
Keep source asset status, approved message preservation, format selection, target audience, funnel role, claims to avoid, compliance risk, approval owner, handoff destination, and signal fields.
Validation:
The operator can repurpose approved content safely.
The page prevents uncontrolled rewriting.
The page prevents claim strengthening.
10. Refresh
Future Page Title:
Refresh
MCR Source Page:
Content Brain SEO Refresh Operational Copy
Menu Placement:
Refresh
Purpose:
Create the first refresh guidance page.
Build Instructions:
Copy the prepared SEO refresh guidance.
Keep refresh trigger, source signal, search intent review, research review, claim and compliance review, content quality review, internal link review, affiliate offer status, merge review, retirement review, and signal fields.
Validation:
The operator can review, improve, merge, redirect, retire, or park content safely.
The page discourages refresh without a trigger.
The page does not over-interpret weak data.
Source Of Truth Note
Each page should include a source-of-truth note.
Recommended simplified note:
MCR remains the source of truth for Content Brain. This site is the operational working environment. If a conflict exists between MCR and this site, MCR wins.
Do not remove this note.
Approval Boundary Note
Each page should include or preserve the relevant approval boundary.
Recommended simplified note:
Content Brain supports content execution. It does not approve affiliate offers, claims, budgets, ad campaigns, experiments, research verdicts, compliance-sensitive messaging, or strategic decisions.
Use the stronger page-specific approval boundaries where needed.
Page Title Rule
Use clean operator page titles on mwmscontentbrain.site.
Use:
Content Brain
Content Workflow
Content Briefs
Publishing Readiness
Affiliate Content Packs
Affiliate Funnel Support
SEO Content Briefs
Internal Linking
Repurposing
Refresh
Do not use:
Content Brain Home Operational Copy
Content Brain Workflow Operational Copy
Content Brain Content Brief Template Operational Copy
Content Brain Publishing Readiness Checklist Operational Copy
Content Brain Affiliate Product Content Pack Checklist Operational Copy
Content Brain Affiliate Funnel Support Operational Copy
Content Brain SEO Content Brief Standard Operational Copy
Content Brain Internal Linking Strategy Operational Copy
Content Brain Repurposing Operational Copy
Content Brain SEO Refresh Operational Copy
The operational copy titles remain in MCR.
The live operator site uses clean operator titles.
Pre-Build Checklist For Each Page
Before creating each page, confirm:
MCR source page exists: Yes / No
MCR source page title is exact: Yes / No
Destination title is clean: Yes / No
Destination menu location is clear: Yes / No
No duplicate destination page exists: Yes / No
Source-of-truth note is preserved: Yes / No
Approval boundary is preserved: Yes / No
No plugin or UI instruction is activated: Yes / No
No Supabase work is triggered: Yes / No
No Brain Room routing is triggered: Yes / No
If any answer is No, pause before creating the page.
Post-Build Checklist For Each Page
After creating each page, confirm:
Page exists on mwmscontentbrain.site: Yes / No
Page title is clean: Yes / No
Page is placed correctly: Yes / No
Page appears in correct menu section: Yes / No
Page content copied correctly: Yes / No
Source-of-truth note visible: Yes / No
Approval boundary visible: Yes / No
No MCR governance-only content copied unnecessarily: Yes / No
No plugin/UI build started: Yes / No
No automation started: Yes / No
If any answer is No, fix before moving to the next page.
Whole Site Build Validation
After all 10 pages are created, confirm:
All 10 first operational pages exist: Yes / No
All 10 pages have clean operator titles: Yes / No
All 10 pages are reachable from the menu: Yes / No
All 10 pages preserve source-of-truth notes: Yes / No
All 10 pages preserve approval boundaries: Yes / No
No MCR-only governance pages were copied as live operator pages: Yes / No
No queue pages were created: Yes / No
No dashboard pages were created: Yes / No
No generator pages were created: Yes / No
No planner pages were created: Yes / No
No plugin/UI build started: Yes / No
No Supabase work started: Yes / No
No Brain Room routing started: Yes / No
M’s active work remained untouched: Yes / No
Operator can use the site manually: Yes / No
No Plugin Or UI Rule
Do not build:
Content Opportunity Queue UI
Content Production Queue UI
Content Refresh Queue UI
Repurposing Queue UI
Content Operations Dashboard
Affiliate Product Content Pack Generator
Affiliate Product Content Pack Checklist UI
Affiliate Support Content Planner
Content Brief Generator
SEO Brief Generator
Publishing Readiness Checklist UI
Internal Linking Planner
Topic Cluster Planner
Repurposing Planner
SEO Refresh Planner
Content Signal Feedback Dashboard
Migration Readiness Checklist UI
Migration Execution Checklist UI
These are future candidates only.
Manual workflow must prove need first.
No Supabase Rule
Do not create:
Supabase tables
Supabase views
Supabase functions
Supabase triggers
Supabase task routes
Supabase event routes
Supabase dashboards
Supabase queue storage
Supabase automation storage
This build is page setup only.
No Brain Room Rule
Do not create:
Brain Room commands
Brain Room request forms
Brain Room task routing
Brain Room AI triggers
Brain Room automation hooks
Brain Room executor links
This build is not a Brain Room build step.
M Work Protection Rule
Do not touch:
M’s HeadOffice reporting build
Affiliate Brain wiring
Research Brain wiring
Finance Brain wiring
Supabase task routes
Brain Room integration
live mwmsbrain.site plugin work
Make.com scenarios connected to M’s current system
cross-brain automation logic
This site build must remain separate from M’s active work.
Post-Build Status
Only after all 10 pages are created and validated, update working status to:
Content Brain — First Operational Layer Built / Manual Workflow Active / Plugin UI Not Started
Do not use this status before the first 10 pages are actually created on mwmscontentbrain.site.
Before build starts, status remains:
Content Brain — Migration Execution Controlled / Migration Not Started
Post-Build Review Questions
After building the first operational layer, answer:
Can the operator understand what Content Brain does?
Can the operator follow the content workflow?
Can the operator create a content brief?
Can the operator check publishing readiness?
Can the operator plan affiliate content packs?
Can the operator map affiliate funnel support?
Can the operator plan SEO content?
Can the operator plan internal links?
Can the operator repurpose content safely?
Can the operator refresh content safely?
Are source-of-truth notes visible?
Are approval boundaries visible?
Is the site still manual first?
Was M’s active work untouched?
If any answer is No, fix the page before moving forward.
Future Work After First Layer
Only after manual use proves need should future systems be considered.
Possible later work:
Content Opportunity Queue
Content Production Queue
Content Refresh Queue
Repurposing Queue
Content Operations Dashboard
Affiliate Product Content Pack Generator
Affiliate Product Content Pack Checklist UI
Affiliate Support Content Planner
Content Brief Generator
SEO Brief Generator
Publishing Readiness Checklist UI
Internal Linking Planner
Topic Cluster Planner
Repurposing Planner
SEO Refresh Planner
Content Signal Feedback Dashboard
These remain future candidates.
Relationship To Content Brain Migration Execution Checklist
The Content Brain Migration Execution Checklist controls whether and how migration should begin.
This page translates that control into a practical first-layer site build checklist.
Migration Execution Checklist = migration control.
First Operational Layer Build Checklist = practical site setup checklist.
Relationship To Content Brain Page Registry
This page should be added to the Content Brain Page Registry as:
Page Title: mwmscontentbrain.site First Operational Layer Build Checklist
Document Type: Checklist
Parent Page: Content Brain
Status: Draft
Migration Classification: MCR Only First
Plugin Or UI Candidate: No Direct UI
Notes: Practical build checklist for setting up the first 10 operator pages on mwmscontentbrain.site when migration timing is approved. Defines destination page titles, MCR source pages, menu placement, source-of-truth notes, approval boundaries, pre-build checks, post-build checks, no plugin/UI rule, no Supabase rule, no Brain Room rule, M work protection, post-build status, and future work boundaries.
Relationship To Content Brain Copy Map
This page should be added to the Content Brain Copy Map as:
Current Page: mwmscontentbrain.site First Operational Layer Build Checklist
Classification: MCR Only First
Reason: Practical site build checklist used to guide first operational layer setup on mwmscontentbrain.site when migration timing is approved. It is not an operator content page and should not be copied blindly.
Source Of Truth: MCR
Future Destination: MCR first
Future Use: First operational layer site setup guidance
Plugin Or UI Later: No Direct UI
Relationship To MWMS Active Brain Status Board
This page does not change Content Brain migration status by itself.
Current status remains:
Content Brain — Migration Execution Controlled / Migration Not Started
Status should only change after the first 10 pages are actually created on mwmscontentbrain.site and validated.
Future status after build:
Content Brain — First Operational Layer Built / Manual Workflow Active / Plugin UI Not Started
Drift Protection
The system must prevent:
this checklist being treated as migration completion
this checklist being treated as permission to start plugin/UI build
this checklist being treated as permission to start Supabase work
this checklist being treated as permission to start Brain Room routing
this checklist being copied as an operator page
raw MCR governance pages being copied into mwmscontentbrain.site
operational copy page titles being copied directly as live operator titles
queues being created too early
dashboards being created too early
generators being created too early
automation being created too early
M’s active work being touched
source-of-truth notes being removed
approval boundaries being removed
manual workflow being skipped
Architectural Intent
The mwmscontentbrain.site First Operational Layer Build Checklist exists to make the future site setup practical and controlled.
Its architectural role is to convert the migration execution plan into an actual build sequence for the first manual operator layer.
The intended path is:
MCR structure
Content Brain Page Registry
Content Brain Copy Map
Content Brain Stability And Migration Readiness Checklist
Content Brain Operational Migration Plan
Content Brain First Migration Batch Review
Content Brain Migration Execution Checklist
mwmscontentbrain.site First Operational Layer Build Checklist
first 10 operator pages
manual use
future plugin/UI consideration only after repeated manual use proves the need
This checklist keeps the site build small, clean, manual, and safe.
Final Rule
Do not start the mwmscontentbrain.site build until timing is approved.
Do not copy governance pages.
Do not build plugin/UI.
Do not create Supabase structures.
Do not wire Brain Room.
Do not touch M’s active build.
Only build the first 10 clean operator pages when approved.
MCR remains source of truth.
mwmscontentbrain.site becomes the operational working environment only after the first layer is actually built and validated.
Change Log
Version: v1.0
Date: 2026-05-24
Author: HeadOffice
Change: Initial creation of mwmscontentbrain.site First Operational Layer Build Checklist. Defines the practical setup process for creating the first 10 operator pages on mwmscontentbrain.site, including build approval gate, first operational site pages, menu structure, page build map, source-of-truth note, approval boundary note, page title rule, pre-build checklist, post-build checklist, whole site validation, no plugin/UI rule, no Supabase rule, no Brain Room rule, M work protection, post-build status, post-build review questions, future work boundaries, and relationships to Content Brain Migration Execution Checklist, Content Brain Page Registry, Content Brain Copy Map, and MWMS Active Brain Status Board.
Change Impact Declaration
Pages Created:
mwmscontentbrain.site First Operational Layer Build Checklist
Pages Updated:
None
Pages Deprecated:
None
Registries Requiring Update:
Content Brain Page Registry
Content Brain Copy Map
Canon Version Update Required:
No
Change Log Entry Required:
No
END MWMSCONTENTBRAIN SITE FIRST OPERATIONAL LAYER BUILD CHECKLIST v1.0