Brain Name: Content Brain
Document Type: Checklist
Status: Draft
Version: v1.0
Authority: Content Brain under HeadOffice governance
Applies To: Content Brain migration execution, mwmscontentbrain.site first operational page migration, first operational copy batch, MCR source-of-truth protection, Content Brain migration readiness, operational page setup, manual workflow rollout, and future Content Brain site build control
Parent: Content Brain
Last Reviewed: 2026-05-24
Content Brain Migration Execution Checklist
Purpose
The Content Brain Migration Execution Checklist defines the controlled process for moving the prepared first operational copy batch from MCR into the future operational Content Brain environment on mwmscontentbrain.site.
This checklist exists to prevent uncontrolled migration.
Its purpose is to make sure that when migration begins, the operator moves only the approved operational pages, in the correct order, with the correct parent/menu placement, while keeping MCR as the source of truth.
This checklist confirms:
which pages move first
which pages do not move
what order the first migration follows
how each page should be placed on mwmscontentbrain.site
what must be checked before copying
what must be checked after copying
what must not be built yet
what remains MCR-only
what requires future plugin or UI review
what status should be recorded after migration
This page does not start migration by itself.
It is the execution control checklist for when migration timing is approved.
Scope
This checklist applies to:
Content Brain first operational migration batch
mwmscontentbrain.site first operator page setup
prepared operational copy pages
manual Content Brain workflow rollout
future Content Brain menu setup
source-of-truth reference handling
page copying order
post-copy validation
migration readiness confirmation
migration completion status
This checklist does not apply to:
Content Brain Canon migration
Content Brain Architecture migration
Content Brain Page Registry migration
Content Brain Copy Map migration
Content Brain plugin or UI build
Supabase implementation
Brain Room routing
cross-brain automation
M’s active build work
live mwmsbrain.site plugin work
HeadOffice reporting build
Affiliate Brain wiring
Research Brain wiring
Finance Brain wiring
This checklist controls page migration only.
It does not authorize automation or plugin development.
Core Rule
Only the prepared first operational copy batch should be moved first.
Do not copy every Content Brain MCR page into mwmscontentbrain.site.
Do not copy governance pages as operator pages.
Do not start plugin, UI, Supabase, Brain Room, queue, dashboard, or automation work during this migration.
The first Content Brain migration must be:
manual
small
clean
operator-friendly
traceable to MCR
easy to reverse
safe around M’s active work
MCR remains the source of truth.
mwmscontentbrain.site becomes the operational working environment.
Current Pre-Migration Status
Current Content Brain status:
Content Brain — Stability Checked / First Operational Copy Batch Prepared / Migration Not Started
Confirmed control pages:
Content Brain Page Registry v2.8
Content Brain Copy Map v2.3
Content Brain Operational Migration Plan v1.0
Content Brain First Migration Batch Review v1.0
Prepared operational copy batch:
Content Brain Home Operational Copy
Content Brain Workflow Operational Copy
Content Brain Content Brief Template Operational Copy
Content Brain Publishing Readiness Checklist Operational Copy
Content Brain Affiliate Product Content Pack Checklist Operational Copy
Content Brain Affiliate Funnel Support Operational Copy
Content Brain SEO Content Brief Standard Operational Copy
Content Brain Internal Linking Strategy Operational Copy
Content Brain Repurposing Operational Copy
Content Brain SEO Refresh Operational Copy
Migration status:
Migration not started.
Plugin or UI build not started.
Supabase work not started.
Brain Room routing not started.
M’s active work not touched.
Migration Approval Gate
Before migration begins, confirm:
Migration timing approved: Yes / No
MCR source pages stable: Yes / No
Content Brain Page Registry v2.8 confirmed: Yes / No
Content Brain Copy Map v2.3 confirmed: Yes / No
First operational copy batch exists: Yes / No
No duplicate operational copy pages: Yes / No
All operational copy pages sit under Content Brain in MCR: Yes / No
No dash characters in operational copy titles: Yes / No
No accidental root-level operational copy pages: Yes / No
No plugin or UI build started: Yes / No
No Supabase work started: Yes / No
No Brain Room routing started: Yes / No
M’s active work unaffected: Yes / No
If any answer is No, do not begin migration.
First Migration Batch
The first migration batch is:
- Content Brain Home Operational Copy
- Content Brain Workflow Operational Copy
- Content Brain Content Brief Template Operational Copy
- Content Brain Publishing Readiness Checklist Operational Copy
- Content Brain Affiliate Product Content Pack Checklist Operational Copy
- Content Brain Affiliate Funnel Support Operational Copy
- Content Brain SEO Content Brief Standard Operational Copy
- Content Brain Internal Linking Strategy Operational Copy
- Content Brain Repurposing Operational Copy
- Content Brain SEO Refresh Operational Copy
These pages create the first practical operator version of Content Brain.
They should be copied or adapted into mwmscontentbrain.site as the first usable Content Brain operating layer.
Pages Not To Migrate In First Batch
Do not migrate these in the first batch:
Content Brain Canon
Content Brain Architecture
Content Brain Page Registry
Content Brain Copy Map
Content Brain Stability And Migration Readiness Checklist
Content Brain Operational Migration Plan
Content Brain First Migration Batch Review
Content Brain Migration Execution Checklist
Content Brain AI Content Quality Governance Framework
Content Brain Programmatic SEO Framework
Content Brain Content Opportunity Queue Specification
Content Brain Content Production Queue Specification
Content Brain Content Refresh Queue Specification
Content Brain Repurposing Queue Specification
Content Brain Content Operations Dashboard Specification
Reason:
These are governance pages, architecture pages, control pages, readiness pages, planning pages, migration pages, risky future systems, or future plugin/UI specifications.
They remain in MCR.
First mwmscontentbrain.site Menu Structure
The first Content Brain operational menu should be:
Dashboard / Home
Content Workflow
Content Briefs
Publishing Readiness
Affiliate Content Packs
Affiliate Funnel Support
SEO And Authority
Internal Linking
Repurposing
Refresh
Reference
Do not add future queues, dashboards, generators, planners, or automation menus yet.
Migration Page Mapping
1. Dashboard / Home
MCR Source Page:
Content Brain Home Operational Copy
Future mwmscontentbrain.site Page Title:
Content Brain
Menu Location:
Dashboard / Home
Migration Action:
Copy prepared operational homepage content.
Operator Purpose:
Give the operator a simple starting point for Content Brain.
Validation:
Page explains what Content Brain does.
Page explains what Content Brain does not do.
Page lists operator starting points.
Page preserves approval boundaries.
Page states MCR remains source of truth.
2. Content Workflow
MCR Source Page:
Content Brain Workflow Operational Copy
Future mwmscontentbrain.site Page Title:
Content Workflow
Menu Location:
Content Workflow
Migration Action:
Copy prepared operational workflow content.
Operator Purpose:
Give the operator a repeatable path from signal or request to brief, review, handoff, repurposing, refresh, or feedback.
Validation:
Workflow is clear.
Actions include Ignore, Park, Research, Brief, Draft, Review, Publish, Repurpose, Refresh, Retire, and Handoff.
Source Brain logic is preserved.
Approval boundaries are preserved.
3. Content Briefs
MCR Source Page:
Content Brain Content Brief Template Operational Copy
Future mwmscontentbrain.site Page Title:
Content Briefs
Menu Location:
Content Briefs
Migration Action:
Copy prepared content brief template content.
Operator Purpose:
Give the operator reusable templates for planning content assets before drafting.
Validation:
Full brief template included.
Fast brief version included.
Affiliate brief version included.
SEO brief version included.
VEO3 support brief version included.
Repurposing and refresh brief versions included.
Approval owner and handoff destination fields remain visible.
4. Publishing Readiness
MCR Source Page:
Content Brain Publishing Readiness Checklist Operational Copy
Future mwmscontentbrain.site Page Title:
Publishing Readiness
Menu Location:
Publishing Readiness
Migration Action:
Copy prepared publishing readiness checklist content.
Operator Purpose:
Help the operator check whether a content asset is ready for review, handoff, publishing, repurposing, refresh completion, or use.
Validation:
Audience clarity check included.
Research basis check included.
Claim safety check included.
Compliance risk check included.
SEO basics check included.
Internal linking check included.
Approval owner check included.
Handoff destination check included.
Signal to watch check included.
Checklist does not claim final approval authority.
5. Affiliate Content Packs
MCR Source Page:
Content Brain Affiliate Product Content Pack Checklist Operational Copy
Future mwmscontentbrain.site Page Title:
Affiliate Content Packs
Menu Location:
Affiliate Content Packs
Migration Action:
Copy prepared affiliate product content pack checklist content.
Operator Purpose:
Help the operator check whether an affiliate product content pack is ready to be planned, briefed, drafted, or handed off.
Validation:
Offer status check included.
Research basis check included.
Audience clarity check included.
Funnel role check included.
Pack size decision included.
Asset selection included.
Claim safety check included.
Approval owner check included.
Finance and resource check included.
Handoff destination included.
Signal to watch included.
Checklist does not approve offers.
6. Affiliate Funnel Support
MCR Source Page:
Content Brain Affiliate Funnel Support Operational Copy
Future mwmscontentbrain.site Page Title:
Affiliate Funnel Support
Menu Location:
Affiliate Funnel Support
Migration Action:
Copy prepared affiliate funnel support content.
Operator Purpose:
Help the operator map content assets to affiliate funnel stages.
Validation:
Problem awareness included.
Solution awareness included.
Product education included.
Trust building included.
Pre-sell included.
Comparison included.
Objection handling included.
VSL or product page support included.
Follow-up included.
Repurposing included.
Refresh included.
Signal feedback included.
Page does not approve offers, claims, ads, tests, budgets, or compliance.
7. SEO And Authority
MCR Source Page:
Content Brain SEO Content Brief Standard Operational Copy
Future mwmscontentbrain.site Page Title:
SEO Content Briefs
Menu Location:
SEO And Authority
Migration Action:
Copy prepared SEO content brief content.
Operator Purpose:
Help the operator plan search-aligned content with intent, evidence, trust, internal links, and information gain.
Validation:
Search intent included.
SERP pattern notes included.
Target audience included.
Research basis included.
Information gain angle included.
E E A T trust requirements included.
Claims to avoid included.
Internal linking plan included.
Approval owner included.
Signal to watch included.
Page does not replace Search Intelligence Brain or Research Brain.
8. Internal Linking
MCR Source Page:
Content Brain Internal Linking Strategy Operational Copy
Future mwmscontentbrain.site Page Title:
Internal Linking
Menu Location:
Internal Linking
Migration Action:
Copy prepared internal linking guidance content.
Operator Purpose:
Help the operator decide how pages should connect through useful internal links.
Validation:
Source page field included.
Target page field included.
Reader journey purpose included.
Topic relationship included.
Funnel relationship included.
Link type included.
Anchor text guidance included.
Affiliate risk included.
Compliance risk included.
Signal to watch included.
Page discourages forced links and keyword stuffing.
9. Repurposing
MCR Source Page:
Content Brain Repurposing Operational Copy
Future mwmscontentbrain.site Page Title:
Repurposing
Menu Location:
Repurposing
Migration Action:
Copy prepared repurposing guidance content.
Operator Purpose:
Help the operator turn approved content into additional useful formats without changing meaning or increasing risk.
Validation:
Approved source asset rule included.
Meaning preservation rule included.
Repurposed format options included.
Claims to avoid included.
Compliance risk included.
Approval owner included.
Handoff destination included.
Signal to watch included.
Page prevents uncontrolled rewriting.
10. Refresh
MCR Source Page:
Content Brain SEO Refresh Operational Copy
Future mwmscontentbrain.site Page Title:
Refresh
Menu Location:
Refresh
Migration Action:
Copy prepared SEO refresh guidance content.
Operator Purpose:
Help the operator review, improve, merge, redirect, retire, or park existing content based on evidence and usefulness.
Validation:
Refresh trigger included.
Source signal included.
Search intent review included.
Research review included.
Claim and compliance review included.
Content quality review included.
Internal link review included.
Merge review included.
Retirement review included.
Signal to watch included.
Page discourages refresh without a trigger.
Pre-Copy Checklist For Each Page
Before copying each page, confirm:
MCR source page exists: Yes / No
MCR source page title is exact: Yes / No
MCR source page parent is Content Brain: Yes / No
MCR source page status is Draft or Published intentionally: Yes / No
Destination page title is approved: Yes / No
Destination menu location is known: Yes / No
No duplicate destination page exists: Yes / No
Source-of-truth note remains included: Yes / No
Approval boundaries remain included: Yes / No
No plugin/UI instruction is accidentally treated as active build: Yes / No
If any answer is No, pause before copying.
Post-Copy Checklist For Each Page
After copying each page to mwmscontentbrain.site, confirm:
Page exists on mwmscontentbrain.site: Yes / No
Page title is clean: Yes / No
Page is in correct menu location: Yes / No
Page content copied correctly: Yes / No
No MCR-only governance content was accidentally copied: Yes / No
Source-of-truth note remains visible: Yes / No
Approval boundaries remain visible: Yes / No
No plugin/UI work started: Yes / No
No automation work started: Yes / No
No Supabase work started: Yes / No
No Brain Room routing started: Yes / No
If any answer is No, correct before moving to the next page.
Destination Title Cleanliness Rule
Destination page titles must not include:
dash characters
underscores
version numbers
“copy” wording
“operational copy” wording unless intentionally kept
draft notes
MCR-only labels
The future operator site should use clean operator titles.
Example:
Use:
Content Brain
Do not use:
Content Brain Home Operational Copy
Use:
Content Workflow
Do not use:
Content Brain Workflow Operational Copy
Use:
Refresh
Do not use:
Content Brain SEO Refresh Operational Copy
Source Of Truth Rule
Every migrated operational page must preserve this note in a suitable form:
MCR remains the source of truth for Content Brain. mwmscontentbrain.site is the operational working environment. If a conflict exists between MCR and this site, MCR wins.
This note may be shortened for operator readability, but it must not be removed.
Approval Boundary Rule
Every migrated operational page must preserve the relevant approval boundary.
Content Brain does not approve:
affiliate offers
claims
budgets
ad campaigns
experiments
research verdicts
search validation
finance decisions
compliance-sensitive messaging
strategy decisions
Content Brain supports content execution.
It does not replace the authority of the other Brains.
No Plugin Or UI Rule
During first migration, do not build:
Content Opportunity Queue UI
Content Production Queue UI
Content Refresh Queue UI
Repurposing Queue UI
Content Operations Dashboard
Affiliate Product Content Pack Generator
Affiliate Product Content Pack Checklist UI
Affiliate Support Content Planner
Content Brief Generator
SEO Brief Generator
Publishing Readiness Checklist UI
Internal Linking Planner
Topic Cluster Planner
Repurposing Planner
SEO Refresh Planner
Content Signal Feedback Dashboard
Migration Readiness Checklist UI
Manual workflow must prove need first.
No Supabase Rule
During first migration, do not create:
Supabase tables
Supabase views
Supabase functions
Supabase triggers
Supabase task routes
Supabase event routes
Supabase dashboards
Supabase queue storage
Supabase automation storage
This migration is page/content migration only.
No Brain Room Routing Rule
During first migration, do not create:
Brain Room commands
Brain Room task routing
Brain Room request forms
Brain Room AI triggers
Brain Room automation hooks
Brain Room executor links
This migration is not a Brain Room build step.
M Work Protection Rule
During first migration, do not touch:
M’s HeadOffice reporting build
Affiliate Brain wiring
Research Brain wiring
Finance Brain wiring
Supabase task routes
Brain Room integration
live mwmsbrain.site plugin work
Make.com scenarios connected to M’s current system
cross-brain automation logic
The Content Brain migration must remain safely outside M’s active build path.
Migration Execution Order
Use this exact order:
- Create the Content Brain home page on mwmscontentbrain.site.
- Create the Content Workflow page.
- Create the Content Briefs page.
- Create the Publishing Readiness page.
- Create the Affiliate Content Packs page.
- Create the Affiliate Funnel Support page.
- Create the SEO Content Briefs page.
- Create the Internal Linking page.
- Create the Repurposing page.
- Create the Refresh page.
- Set up the simple menu structure.
- Confirm source-of-truth notes remain visible.
- Confirm approval boundaries remain visible.
- Confirm no future plugin/UI pages were created.
- Confirm no automation work started.
- Record migration status.
Menu Setup Checklist
After page creation, create or confirm menu sections:
Dashboard / Home: Yes / No
Content Workflow: Yes / No
Content Briefs: Yes / No
Publishing Readiness: Yes / No
Affiliate Content Packs: Yes / No
Affiliate Funnel Support: Yes / No
SEO And Authority: Yes / No
Internal Linking: Yes / No
Repurposing: Yes / No
Refresh: Yes / No
Reference: Yes / No
Do not add future queue/dashboard/generator menu sections yet.
Migration Completion Checklist
After all first-batch pages are copied, confirm:
All 10 pages exist on mwmscontentbrain.site: Yes / No
All page titles are clean: Yes / No
All pages are in the correct menu location: Yes / No
All pages preserve source-of-truth note: Yes / No
All pages preserve approval boundaries: Yes / No
No MCR-only governance pages copied as operator pages: Yes / No
No plugin or UI build started: Yes / No
No Supabase work started: Yes / No
No Brain Room routing started: Yes / No
No M’s active work touched: Yes / No
Operator can use the site manually: Yes / No
Post-Migration Status
After first migration is complete, update the working status to:
Content Brain — First Operational Layer Migrated / Manual Workflow Active / Plugin UI Not Started
Do not use this status before pages are actually migrated.
Before migration, the status remains:
Content Brain — Stability Checked / First Operational Copy Batch Prepared / Migration Not Started
Post-Migration Review Questions
After migration, answer:
Can an operator understand what Content Brain does?
Can an operator follow the content workflow?
Can an operator create a content brief?
Can an operator check publishing readiness?
Can an operator plan an affiliate product content pack?
Can an operator map affiliate funnel support?
Can an operator plan SEO content?
Can an operator plan internal links?
Can an operator repurpose approved content safely?
Can an operator refresh existing content safely?
Are approval boundaries visible?
Is MCR source-of-truth preserved?
Is the site still manual first?
If the answer to any question is No, fix the operational page before moving forward.
Future Work After Migration
Only after the first operational layer is used manually should future work be considered.
Possible later work:
Content Opportunity Queue
Content Production Queue
Content Refresh Queue
Repurposing Queue
Content Operations Dashboard
Affiliate Product Content Pack Generator
Affiliate Product Content Pack Checklist UI
Affiliate Support Content Planner
Content Brief Generator
SEO Brief Generator
Publishing Readiness Checklist UI
Internal Linking Planner
Topic Cluster Planner
Repurposing Planner
SEO Refresh Planner
Content Signal Feedback Dashboard
These remain future candidates only.
Relationship To Content Brain Page Registry
The Content Brain Page Registry tracks this page as part of Content Brain structure.
This page should be added to the registry as:
Page Title: Content Brain Migration Execution Checklist
Document Type: Checklist
Parent Page: Content Brain
Status: Draft
Migration Classification: MCR Only First
Plugin Or UI Candidate: Possible Migration Execution Checklist UI Later
Notes: Defines the controlled checklist for migrating the first operational copy batch from MCR into mwmscontentbrain.site, including migration approval gate, first batch page mapping, menu placement, source-of-truth rules, approval boundary rules, pre-copy checks, post-copy checks, no plugin/UI rule, no Supabase rule, no Brain Room routing rule, M work protection, migration execution order, completion checks, and post-migration status.
Relationship To Content Brain Copy Map
This page should be added to the Content Brain Copy Map as:
Current Page: Content Brain Migration Execution Checklist
Classification: MCR Only First
Reason: Migration control checklist used to govern the future movement of prepared operational copy pages into mwmscontentbrain.site. It is not an operational page and should not be copied blindly.
Source Of Truth: MCR
Future Destination: MCR first, possible short operational migration admin checklist later if repeated migrations require it
Future Use: First operational layer migration execution control
Plugin Or UI Later: Possible Migration Execution Checklist UI Later
Relationship To Content Brain Operational Migration Plan
The Content Brain Operational Migration Plan defines the planned first operating version.
The Content Brain Migration Execution Checklist controls the actual migration process when timing is approved.
Operational Migration Plan = what should happen.
Migration Execution Checklist = how to execute it safely.
Relationship To Content Brain First Migration Batch Review
The Content Brain First Migration Batch Review decided which pages belong in the first operational copy batch.
The Migration Execution Checklist controls how that approved batch moves to mwmscontentbrain.site.
First Migration Batch Review = what is in the batch.
Migration Execution Checklist = how the batch is moved.
Relationship To Content Brain Operational Copy Pages
This checklist controls the movement of:
Content Brain Home Operational Copy
Content Brain Workflow Operational Copy
Content Brain Content Brief Template Operational Copy
Content Brain Publishing Readiness Checklist Operational Copy
Content Brain Affiliate Product Content Pack Checklist Operational Copy
Content Brain Affiliate Funnel Support Operational Copy
Content Brain SEO Content Brief Standard Operational Copy
Content Brain Internal Linking Strategy Operational Copy
Content Brain Repurposing Operational Copy
Content Brain SEO Refresh Operational Copy
These pages remain MCR-prepared operational copies until migration is approved.
Relationship To MWMS MCR To Brain Copy Rule
This checklist applies the MWMS MCR To Brain Copy Rule to Content Brain migration.
The rule remains:
MCR is source of truth.
Brain sites are operational environments.
Only selected operational pages move.
Governance pages stay in MCR.
Plugin or UI systems are built later only after repeated manual workflow proves the need.
No blind copying.
No uncontrolled migration.
Drift Protection
The system must prevent:
migration starting before approval
copying all MCR Content Brain pages blindly
copying governance pages as operator pages
copying planning pages as operator pages
copying migration-control pages as operator pages
copying future UI specifications as live operator pages
starting plugin or UI build during migration
starting Supabase work during migration
starting Brain Room routing during migration
touching M’s active build
removing source-of-truth notes
removing approval boundaries
renaming pages with dirty titles
placing pages in the wrong menu
creating duplicate destination pages
treating migration as automation
treating prepared operational copies as source-of-truth replacements
Architectural Intent
The Content Brain Migration Execution Checklist exists to bridge the gap between MCR preparation and safe operational migration.
Its architectural role is to ensure that the future mwmscontentbrain.site first layer is built from the prepared operational copy batch, not from raw governance pages or uncontrolled copying.
The goal is to create a simple working Content Brain site that an operator can use manually before any plugin, UI, queue, dashboard, or automation work begins.
The intended path is:
MCR structure
control-page alignment
first migration batch review
operational copy preparation
migration execution checklist
manual mwmscontentbrain.site migration
manual workflow usage
future plugin/UI consideration only after repeated use
Final Rule
Do not begin migration until migration timing is approved.
Do not copy every MCR Content Brain page.
Do not copy governance pages as operator pages.
Do not build plugin/UI systems during migration.
Do not create Supabase structures during migration.
Do not create Brain Room routing during migration.
Do not touch M’s active build.
Only migrate the approved first operational copy batch.
MCR remains the source of truth.
mwmscontentbrain.site becomes the operational working environment only after migration is executed safely.
Change Log
Version: v1.0
Date: 2026-05-24
Author: HeadOffice
Change: Initial creation of Content Brain Migration Execution Checklist. Defines the controlled process for migrating the prepared first operational copy batch from MCR into mwmscontentbrain.site, including migration approval gate, first migration batch, pages not to migrate, menu structure, migration page mapping, pre-copy checklist, post-copy checklist, destination title cleanliness rule, source-of-truth rule, approval boundary rule, no plugin/UI rule, no Supabase rule, no Brain Room routing rule, M work protection rule, migration execution order, menu setup checklist, migration completion checklist, post-migration status, post-migration review questions, future work after migration, and relationships to Content Brain Page Registry, Content Brain Copy Map, Content Brain Operational Migration Plan, Content Brain First Migration Batch Review, operational copy pages, and MWMS MCR To Brain Copy Rule.
Change Impact Declaration
Pages Created:
Content Brain Migration Execution Checklist
Pages Updated:
None
Pages Deprecated:
None
Registries Requiring Update:
Content Brain Page Registry
Content Brain Copy Map
Canon Version Update Required:
No
Change Log Entry Required:
No
END CONTENT BRAIN MIGRATION EXECUTION CHECKLIST v1.0