Document Type: Reference
Status: Active
Authority: HeadOffice
Applies To: All MWMS Brains, MCR Build Tracking, Brain Copy Planning, Plugin/UI Planning, Brain Status Visibility, Content Brain Migration Control, Content Brain First Operational Layer Build Planning, Content Brain Final MCR Closeout
Parent: HeadOffice
Version: v1.6
Last Reviewed: 2026-05-24
MWMS Active Brain Status Board
Purpose
The MWMS Active Brain Status Board tracks the current build state of each Brain inside the MWMS ecosystem.
This page exists to make it easy to see:
which Brains are structurally built
which Brains are partially built
which Brains still need framework expansion
which Brains need MCR to Brain copy decisions
which Brains need future plugin or UI work
where the next build priority sits
which Brains require integrity review
which Brains recently expanded significantly
which Brains have operational copy prepared
which Brains have migration execution controls in place
which Brains have first operational layer build planning prepared
which Brains have completed MCR closeout checks
which Brains must not be migrated yet
This page is a working reference, not a Canon page.
Core Rule
This board does not define Brain authority.
It only tracks build progress.
Authority remains defined by:
MWMS Architecture Registry
individual Brain Canon pages
HeadOffice governance pages
Decision Authority Matrix
Brain-specific Page Registries
Brain-specific Copy Maps
MCR To Brain Copy Rule
Status Categories
Each Brain should be marked using one of the following statuses.
Built
The Brain has:
Canon page
main Brain page
Architecture page
first-layer frameworks
clean parent structure
registry page
stable naming structure
Partial
The Brain exists but is missing:
architecture
frameworks
registry
copy map
plugin/UI logic
integrity review
Planned
The Brain is recognised by MWMS but has not yet been fully built in MCR.
Review Needed
The Brain exists but requires checking for:
duplicates
wrong parents
naming inconsistencies
outdated structure
missing registry entries
framework overlap
copy map classification
Migration Execution Controlled
The Brain has:
stable MCR structure
Page Registry updated
Copy Map updated
first operational copy batch prepared where needed
migration readiness logic in place
migration execution checklist created
migration not yet started
plugin/UI not yet started
This status does not mean the Brain has migrated.
It means future migration is controlled.
First Operational Layer Build Checklist Prepared
The Brain has:
stable MCR structure
parent placement corrected where needed
Page Registry updated
Copy Map updated
first operational copy batch prepared
migration readiness logic in place
migration execution checklist created
first operational layer build checklist created
migration not yet started
plugin/UI not yet started
Supabase work not started
Brain Room routing not started
This status does not mean the Brain has migrated.
It means the future first operational layer build is now planned and controlled.
Final MCR Closeout Complete
The Brain has:
stable MCR structure
main Brain parent placement confirmed
Page Registry updated
Copy Map updated
HeadOffice status board updated
first operational copy batch prepared where needed
migration execution checklist created
first operational layer build checklist created where needed
duplicate check completed
parent placement check completed
title cleanliness check completed
no migration started
no plugin/UI started
no Supabase work started
no Brain Room routing started
M’s active build areas untouched
This status does not mean the Brain has migrated.
It means the current MCR phase is closed cleanly and ready to pause until migration timing is approved.
Active Brain Status Table
| Brain | Current Status | MCR Structure | Copy Map Needed | Plugin/UI Needed | Notes |
|---|---|---|---|---|---|
| HeadOffice Brain | Built / Review Needed | Core governance exists | Yes | Later | Needs ongoing command dashboard alignment. |
| Affiliate Brain | Built / Review Needed | Large structure exists | Yes | Yes | Priority copy map required. |
| Research Brain | Built / Review Needed | Core research structure exists | Yes | Later | Major behavioural intelligence expansion completed. |
| Experimentation Brain | Built / Review Needed | Strong framework base exists | Review | Later | Includes optimization, controlled testing, iterative refinement systems. |
| Ads Brain | Built / Review Needed | Strong campaign structure exists | Review | Yes | Future UI likely. |
| Finance Brain | Built / Review Needed | Governance and capital logic exists | Review | Later | Scaling gate importance. |
| SIT Brain | Partial / Review Needed | Integrity logic exists | Review | Later | Needs enforcement role clarity. |
| Content Brain | Final MCR Closeout Complete / Migration Not Started | Stable MCR structure exists | Done | Later | Content Brain parent placement corrected to Brains. Page Registry updated to v3.0. Copy Map updated to v2.5. First operational copy batch prepared. Migration Execution Checklist created. mwmscontentbrain.site First Operational Layer Build Checklist created. Final no-build-started check confirmed. Migration to mwmscontentbrain.site has not started. Plugin/UI build has not started. Supabase work has not started. Brain Room routing has not started. M’s active build areas remain untouched. |
| Product Brain | Built | Core and frameworks created | Later | Later | Workflow governance improving. |
| Sales Brain | Built | Core and frameworks created | Later | Later | Commercial execution systems stable. |
| Partnership Brain | Built | Core and frameworks created | Later | Later | Stable. |
| Conversion Brain | Built / Review Needed | Core frameworks exist | Review | Later | Strong conversion and behavioural systems. |
| Creative Brain | Built / Review Needed | Core frameworks exist | Review | Later | Emotional and semantic validation systems expanding. |
| Data Brain | Built / Review Needed | Measurement frameworks exist | Review | Yes | Event and measurement alignment important. |
| Customer Brain | Built / Review Needed | Core frameworks exist | Later | Later | Segmentation and personalization systems expanded. |
| Ecommerce Brain | Built / Review Needed | Core frameworks exist | Review | Later | Journey and personalization systems active. |
| Operations Brain | Built / Review Needed | Core frameworks exist | Later | Later | Needs workflow clarity expansion. |
| Offer Brain | Built / Review Needed | Core frameworks exist | Review | Later | Boundary with Affiliate Brain requires monitoring. |
| Strategy Brain | Built / Review Needed | Core frameworks exist | Review | Later | Positioning and differentiation upgraded. |
| Search Intelligence Brain | Built / Review Needed | Core structure exists | Review | Later | Governs SEO, GEO, AIO, citation visibility. |
| UX Brain | Built / New | Canon, frameworks, and registry now exist | Review | Later | Major UX intelligence expansion completed. |
Content Brain Status Summary
Content Brain is now classified as:
Final MCR Closeout Complete / Migration Not Started
This means:
Content Brain MCR structure is stable.
Content Brain parent placement has been corrected to Brains.
Content Brain Page Registry is updated to v3.0.
Content Brain Copy Map is updated to v2.5.
First operational copy batch has been prepared.
Content Brain Migration Execution Checklist has been created.
mwmscontentbrain.site First Operational Layer Build Checklist has been created.
Final no-build-started check has been confirmed.
Migration to mwmscontentbrain.site has not started.
Plugin/UI build has not started.
Supabase work has not started.
Brain Room routing has not started.
M’s active build areas remain untouched.
Content Brain Current Control Pages
Current Content Brain control pages include:
Content Brain Page Registry
Content Brain Copy Map
Content Brain Stability And Migration Readiness Checklist
Content Brain Operational Migration Plan
Content Brain First Migration Batch Review
Content Brain Migration Execution Checklist
mwmscontentbrain.site First Operational Layer Build Checklist
These pages keep Content Brain controlled before any future migration to mwmscontentbrain.site.
Content Brain First Operational Copy Batch
The first operational copy batch has been prepared in MCR.
Prepared pages:
Content Brain Home Operational Copy
Content Brain Workflow Operational Copy
Content Brain Content Brief Template Operational Copy
Content Brain Publishing Readiness Checklist Operational Copy
Content Brain Affiliate Product Content Pack Checklist Operational Copy
Content Brain Affiliate Funnel Support Operational Copy
Content Brain SEO Content Brief Standard Operational Copy
Content Brain Internal Linking Strategy Operational Copy
Content Brain Repurposing Operational Copy
Content Brain SEO Refresh Operational Copy
These pages are not live on mwmscontentbrain.site yet.
They are MCR-prepared future operator pages only.
Content Brain Migration And Build Boundary
Do not begin Content Brain migration until the operator confirms timing.
Do not start:
mwmscontentbrain.site migration
Content Brain plugin/UI build
Supabase tables
Supabase task routes
Brain Room routing
Content Opportunity Queue UI
Content Production Queue UI
Content Refresh Queue UI
Repurposing Queue UI
Content Operations Dashboard
Affiliate Product Content Pack Generator
Affiliate Product Content Pack Checklist UI
Affiliate Support Content Planner
Content Brief Generator
SEO Brief Generator
Publishing Readiness Checklist UI
Internal Linking Planner
Topic Cluster Planner
Repurposing Planner
SEO Refresh Planner
Manual workflow must prove need first.
Content Brain Final Closeout Checks
The current Content Brain MCR phase is now considered closed because:
Content Brain parent placement has been corrected to Brains.
Content Brain Page Registry has been updated to v3.0.
Content Brain Copy Map has been updated to v2.5.
MWMS Active Brain Status Board has been updated to v1.6.
Content Brain Migration Execution Checklist exists.
mwmscontentbrain.site First Operational Layer Build Checklist exists.
No migration to mwmscontentbrain.site has started.
No plugin/UI build has started.
No Supabase work has started.
No Brain Room routing has started.
M’s active build areas remain untouched.
Remaining future checks, if reopening Content Brain later:
confirm no duplicate SEO Testing And Refresh Framework remains
confirm no duplicate Content Brain Content Opportunity Queue Specification exists
confirm no duplicate Content Brain Affiliate Product Content Pack Framework exists
confirm no duplicate Content Brain Affiliate Product Content Pack Checklist exists
confirm no duplicate Content Brain Affiliate Funnel Support Map exists
confirm no duplicate Content Brain Stability And Migration Readiness Checklist exists
confirm no duplicate Content Brain Operational Migration Plan exists
confirm no duplicate Content Brain First Migration Batch Review exists
confirm no duplicate Content Brain Migration Execution Checklist exists
confirm no duplicate mwmscontentbrain.site First Operational Layer Build Checklist exists
confirm no duplicate operational copy pages exist
confirm all first operational copy pages sit under Content Brain
confirm all first operational copy pages are draft or intentionally published
confirm all first operational copy pages have no dash characters in titles
Content Brain remains under Brains
UX Brain Expansion Summary
UX Brain now includes:
UX Brain Canon
UX Brain Page Registry
UX Brain First Click Testing Framework
UX Brain Prototype Validation Framework
UX Brain Mental Model Alignment Framework
UX Brain Navigation Clarity Framework
UX Brain Behavioural Friction Detection Framework
UX Brain Workflow Discoverability Framework
UX Brain Cognitive Load Reduction Framework
UX Brain Mobile Interaction Framework
UX Brain Unfacilitated Testing Framework
This expansion significantly strengthens:
usability governance
behavioural UX intelligence
onboarding systems
workflow discoverability
cognitive simplicity systems
behavioural friction visibility
mobile-first usability validation
Priority Build Focus
Current priority should be:
protect M’s active Affiliate / Research / Finance / HeadOffice build areas
do not start Content Brain migration until timing is approved
keep Content Brain in Final MCR Closeout Complete / Migration Not Started status
do not create more Content Brain MCR pages unless a real gap is identified
use Content Brain Migration Execution Checklist when migration is approved
use mwmscontentbrain.site First Operational Layer Build Checklist when first site layer build timing is approved
Affiliate Brain copy map
Research Brain copy map
Experimentation Brain operational classification
UX Brain integrity review and future copy map planning
Ads Brain plugin/UI relevance review
Data Brain measurement alignment
HeadOffice cross-brain command visibility
workflow continuity governance across Brains
Copy Map Tracking
Each Brain should eventually be classified using this format:
Page Title
Destination: MCR only / Copy to Brain / Later plugin or UI
Reason: governance / operational use / automation
Source of Truth: MCR
Plugin/UI Tracking
A page should only become plugin/UI work if it supports:
repeated operational use
intake workflows
dashboards
task execution
signal logging
status tracking
decision recording
reporting
behavioural monitoring
workflow progression visibility
Governance-only pages remain in MCR.
Integrity Review Checklist
Before marking a Brain as stable, confirm:
Canon page exists
Brain page exists
Architecture page exists
frameworks sit under correct parent
registry pages sit under correct parent
no duplicate pages exist
naming is clean
no dash inconsistencies
no pages are sitting at root level
framework overlap is controlled
copy-map readiness is understood
migration readiness is controlled where needed
first operational layer build planning is controlled where needed
plugin/UI timing is not premature
Update Rule
This board should be updated when:
a new Brain is created
a Brain receives new frameworks
a copy map is completed
a Brain is moved into plugin/UI development
duplicates are removed
parent structure is corrected
a Brain status changes
major intelligence expansions occur
a Brain prepares an operational copy batch
a Brain receives migration execution control
a Brain receives first operational layer build planning
a Brain completes final MCR closeout
a Brain begins or completes migration to its operational site
Final Rule
This board is the working build visibility layer.
It does not replace Canon.
It helps HeadOffice see:
what is built
what is stable
what is drifting
what is missing
what should happen next
where operational intelligence is expanding
which Brains are migration-controlled
which Brains have first operational layer build planning prepared
which Brains have completed MCR closeout
which Brains must not be moved into plugin/UI too early
Content Brain has completed its current MCR closeout, but migration has not started.
Change Log
Version: v1.6
Date: 2026-05-24
Author: HeadOffice
Change: Updated MWMS Active Brain Status Board to change Content Brain status to Final MCR Closeout Complete / Migration Not Started. Added Final MCR Closeout Complete status category, updated Content Brain table notes, Content Brain Status Summary, Content Brain Final Closeout Checks, Priority Build Focus, Update Rule, and Final Rule. Reflected Content Brain parent placement corrected to Brains, Content Brain Page Registry v3.0, Content Brain Copy Map v2.5, Content Brain Migration Execution Checklist v1.0, mwmscontentbrain.site First Operational Layer Build Checklist v1.0, and confirmed no migration to mwmscontentbrain.site, no plugin/UI build, no Supabase work, no Brain Room routing, and no interference with M’s active build areas.
Version: v1.5
Date: 2026-05-24
Author: HeadOffice
Change: Updated MWMS Active Brain Status Board to change Content Brain status to First Operational Layer Build Checklist Prepared / Migration Not Started. Added first operational layer build planning to Purpose, Status Categories, Content Brain table notes, Content Brain Status Summary, Content Brain Current Control Pages, Content Brain Migration And Build Boundary, Content Brain Remaining Closeout Checks, Priority Build Focus, Integrity Review Checklist, Update Rule, and Final Rule. Reflected Content Brain parent placement corrected to Brains, Content Brain Page Registry v3.0, Content Brain Copy Map v2.5, Content Brain Migration Execution Checklist v1.0, and mwmscontentbrain.site First Operational Layer Build Checklist v1.0. Confirmed no migration to mwmscontentbrain.site, no plugin/UI build, no Supabase work, no Brain Room routing, and no interference with M’s active build areas.
Version: v1.4
Date: 2026-05-24
Author: HeadOffice
Change: Updated MWMS Active Brain Status Board to change Content Brain status to Migration Execution Controlled / Migration Not Started. Added Content Brain status summary, Content Brain control pages, first operational copy batch, migration boundary rules, updated priority build focus, integrity review checklist, update rule, final rule, and current table notes to reflect Content Brain Page Registry v2.9, Content Brain Copy Map v2.4, and Content Brain Migration Execution Checklist v1.0. Confirmed no migration to mwmscontentbrain.site, no plugin/UI build, no Supabase work, no Brain Room routing, and no interference with M’s active build areas.
Version: v1.3
Date: 2026-05-11
Author: HeadOffice
Change: Updated Active Brain Status Board to include UX Brain as a formally built Brain with Canon, Registry, and first-layer UX intelligence frameworks. Added UX intelligence expansion notes, behavioural usability governance references, cognitive simplicity systems, workflow discoverability systems, mobile interaction systems, and operational UX intelligence tracking.
Version: v1.2
Date: 2026-05-03
Author: HeadOffice
Change: Updated Active Brain Status Board to reflect newly added CXL-derived frameworks across Experimentation, Customer, Data, Ecommerce, and Strategy Brains. Updated notes and priority focus to align with current MWMS system state.
Version: v1.1
Date: 2026-05-02
Author: HeadOffice
Change: Added Search Intelligence Brain to Active Brain Status Board following creation of core structure.
Change Impact Declaration
Pages Created:
None
Pages Updated:
MWMS Active Brain Status Board
Pages Deprecated:
None
Registries Requiring Update:
None
Canon Version Update Required:
No
Change Log Entry Required:
Yes
END MWMS ACTIVE BRAIN STATUS BOARD v1.6