Document Type: Standard
Status: Canon
Version: v1.2
Authority: HeadOffice
Applies To: All MWMS pages, Brains, registries, dashboards, governance documents, and system documentation
Parent: MWMS Canon
Last Reviewed: 2026-03-31
Purpose
This document defines the official naming convention for all MWMS pages.
Consistent page naming ensures:
• reliable page detection in dashboards
• stable registry mapping
• predictable navigation structures
• reduced maintenance complexity
• compatibility with MWMS automation and plugin systems
• consistent grouping of Brain-owned documentation
• prevention of title drift caused by punctuation inconsistencies
Any page that does not follow this standard is considered non-compliant documentation.
The purpose of this update is to eliminate structural instability caused by inconsistent dash usage across page titles.
Removing punctuation decisions reduces error risk and simplifies system maintenance.
Scope
This standard applies to:
• all MWMS WordPress page titles
• Brain pages
• registry pages
• system documentation pages
• governance pages
• dashboard pages
• architecture pages
• specification pages
• protocol pages
• framework pages
• reference pages
This document governs how MWMS page titles must be named and formatted.
It does not govern:
• machine identifiers by themselves
• database table names
• code variable names
• page hierarchy logic by itself
• document body structure by itself
Those remain governed by technical standards, registry systems, WordPress parent-page hierarchy, and the MWMS Document Structure Standard.
Definition Rules
Core Title Structure
All MWMS page titles follow this structure:
SYSTEM Subject Name
No punctuation separator is permitted between SYSTEM and Subject Name.
SYSTEM Definition
SYSTEM identifies the ownership or scope of the page.
Examples of SYSTEM values:
MWMS
HeadOffice
HeadOffice UI
Ads Brain
Affiliate Brain
Research Brain
Finance Brain
Experimentation Brain
Strategy Brain
Operations Brain
SIT Brain
Additional Brains must follow the same structure.
Brain-Owned Page Structure
Brain pages must begin with the Brain name.
Format:
Brain Name Subject Name
Examples:
Affiliate Brain Offer Intelligence
Ads Brain Creative Testing Workflow
Research Brain Opportunity Heatmap
Finance Brain Capital Allocation Ladder
Strategy Brain Employee Registry
Experimentation Brain Test Design Protocol
This ensures Brain grouping remains visible in page lists.
System-Level Page Structure
Pages that apply across multiple Brains must begin with MWMS.
Format:
MWMS Subject Name
Examples:
MWMS Brain Creation Protocol
MWMS Brain Connector Architecture
MWMS Request Routing Logic
MWMS Canon Hierarchy Map
MWMS Document Structure Standard
MWMS Page Naming Standard
MWMS identifies cross-Brain authority or shared system architecture.
No Dash Rule
Dash characters are prohibited in page titles.
Not allowed:
- hyphen separators
- en dashes
- em dashes
- double dashes
Not allowed examples:
MWMS – Brain Creation Protocol
Ads Brain – Creative Testing Workflow
Research Brain – Opportunity Heatmap
Finance Brain — Capital Model
Dash usage previously caused:
• inconsistent formatting across pages
• mixed dash types
• registry mismatch issues
• broken automation matching
• visual inconsistency in page lists
• additional cleanup work
Removing dash usage eliminates these failure points.
WordPress may display leading dashes in the admin panel to indicate hierarchy levels.
These are not part of the page title.
Capitalisation Rule
Page titles must use Title Case.
Examples:
MWMS Brain Creation Protocol
Affiliate Brain Offer Intelligence
Research Brain Market Pressure Index
Finance Brain Capital Allocation Ladder
Not allowed:
mwms brain creation protocol
MWMS BRAIN CREATION PROTOCOL
Title Case improves readability and maintains a professional interface.
Machine Identifier Rule
Underscores remain reserved for machine identifiers only.
Example machine identifiers:
MWMS_BRAIN_CREATION_PROTOCOL
MWMS_REQUEST_ROUTING_LOGIC
ADS_BRAIN_CREATIVE_TESTING_WORKFLOW
These may appear in:
• database schemas
• code variables
• registry identifiers
• automation references
Underscores must not be used in WordPress page titles.
Page Hierarchy Rule
Page hierarchy must be controlled using WordPress Parent Pages.
Hierarchy must not be simulated using punctuation in titles.
Correct:
Parent Page:
Affiliate Brain
Child Pages:
Affiliate Brain Offer Intelligence
Affiliate Brain Opportunity Queue
Incorrect:
Affiliate Brain – Offer Intelligence
Affiliate Brain – Opportunity Queue
WordPress displays hierarchical indentation automatically.
No punctuation is required.
Registry Compatibility Rule
Many MWMS systems detect pages using title matching.
Examples include:
• HeadOffice dashboards
• Brain command dashboards
• page registries
• connector architecture
• automation logic
• plugin integrations
Stable titles are required to maintain compatibility.
Frequent title changes introduce system risk.
Titles should only be changed through controlled structural updates.
Brain Grouping Principle
Starting titles with the Brain name allows natural grouping in WordPress page lists.
Example grouping:
Affiliate Brain Offer Intelligence
Affiliate Brain Opportunity Queue
Affiliate Brain Stage Progression Protocol
Ads Brain Creative Testing Workflow
Ads Brain Hook Market Fit Model
Ads Brain Campaign Review Protocol
Research Brain Market Pressure Index
Research Brain Opportunity Heatmap
This improves navigation speed and reduces cognitive load.
Enforcement
All MWMS contributors must follow this standard.
Non-compliant titles should be corrected when discovered.
HeadOffice retains authority to enforce naming corrections where required.
Dash usage is considered legacy formatting and should be normalised when pages are updated.
Related Documents
MWMS Brain Registry
MWMS Canon Hierarchy Map
MWMS Document Structure Standard
Brain Header Schema Standard
How to Start a Session MWMS Operating Guide
Final Rule
Consistency in naming enables MWMS to function as a coherent system rather than a collection of pages.
Precision in structure prevents operational drift.
Removing punctuation from title structure reduces complexity and prevents formatting errors across the ecosystem.
SYSTEM identification must be clear from the first words of the title.
Drift Protection
The system must prevent:
• dash usage appearing in page titles
• smart punctuation appearing in titles
• inconsistent title prefixes
• hierarchy simulated through punctuation
• machine identifiers appearing in page titles
• unstable title changes breaking registry matching
• mixed formatting across Brain documentation
Page naming must remain stable, simple, and machine-compatible.
Architectural Intent
MWMS Page Naming Standard exists to ensure that page titles remain consistent across the entire MWMS ecosystem.
Its role is to ensure that humans, dashboards, registries, plugins, and automation systems can reliably identify pages without formatting drift.
Removing dash usage creates a simpler and more robust naming structure that reduces long-term maintenance cost and improves system clarity.
Change Log
Version: v1.2
Date: 2026-03-31
Author: MWMS HeadOffice
Change: Removed dash separator from title structure. Introduced no-dash naming architecture. Updated Core Title Structure to SYSTEM Subject Name. Expanded Brain grouping logic. Simplified enforcement rules. Reduced formatting risk across MWMS ecosystem.
Version: v1.1
Date: 2026-03-15
Author: MWMS HeadOffice
Change: Rebuilt page to align with MWMS document structure standard. Preserved original dash-based naming structure.
Version: v1.0
Date: 2026-03-12
Author: MWMS HeadOffice
Change: Initial creation of MWMS Page Naming Standard defining the official naming convention for all MWMS pages.