Document Type: Canon
Status: Canon
Version: v1.1
Authority: HeadOffice
Parent: Affiliate Brain Canon
Applies To: Affiliate Intelligence System
Last Reviewed: 2026-03-15
Purpose
The Opportunity Promotion Protocol defines the rules governing how opportunities move from signal capture to structured evaluation within the Affiliate Brain.
Its purpose is to:
• prevent uncontrolled opportunity injection
• preserve evaluation discipline
• ensure structural consistency
• maintain traceable opportunity lineage
• prevent evaluation bypass of the Opportunity Queue
This protocol ensures that all opportunities entering Affiliate Brain evaluation follow a controlled intake pathway.
Scope
This canon applies to:
• all opportunity signals entering the Affiliate Brain system
• promotion of opportunities from queue state into Offer Intelligence
• authority and documentation requirements for opportunity promotion
• rejection handling at the queue stage
• preservation of disciplined intake flow before structured evaluation
This document governs the movement of opportunities from signal capture into formal offer evaluation.
It does not govern:
• detailed Offer Intelligence evaluation by itself
• Velocity scoring by itself
• capital allocation by itself
• experiment design by itself
• campaign execution by itself
• Finance approval by itself
Those remain governed by Offer Intelligence, the Velocity Decision Engine, Experimentation Brain, Finance Brain, and related operational documents.
Definition / Rules
Core Principle
No opportunity may enter Offer Intelligence without first being recorded in the Opportunity Queue.
Opportunity Queue is the mandatory intake layer for all opportunity signals.
Direct evaluation without queue capture is prohibited.
Opportunity Flow (Mandatory Sequence)
All opportunities must follow this progression:
Signal Capture
→ Opportunity Queue
→ Promotion Decision
→ Offer Intelligence
→ Structural Evaluation
→ Velocity Decision Engine
Skipping stages is not permitted.
Promotion Eligibility Criteria
An opportunity may only be promoted from the Opportunity Queue to the Offer Intelligence layer when sufficient information exists to perform structured evaluation.
Minimum promotion requirements include:
• Offer Name
• Network or Platform
• Basic Offer Description
• Known Claim Category
• Preliminary Market Context
• Traffic Channel Compatibility (if known)
If these minimum elements are not present, the opportunity must remain in the Opportunity Queue.
Promotion Authority
Promotion decisions may only be performed by:
• HeadOffice
• Affiliate Brain (structured evaluation request)
• Research Brain (when validated intelligence signal exists)
No other system component may promote opportunities into Offer Intelligence.
Promotion Triggers
Promotion may occur when:
• new validated research signal emerges
• network intelligence indicates unusual performance
• vendor launch enters monitored vertical
• competitive intelligence indicates emerging opportunity
• manual review identifies structural potential
Promotion must always be documented.
Promotion Documentation Requirement
When an opportunity is promoted from the Opportunity Queue to Offer Intelligence, the following must be recorded:
• Promotion Date
• Promotion Source
• Promotion Rationale
• Initial Opportunity Class (if known)
• Assigned Offer Intelligence Page
This ensures traceability of opportunity origin.
Promotion Restrictions
The following are prohibited:
• direct evaluation of opportunities not recorded in the Opportunity Queue
• creation of Offer Intelligence pages without a queue record
• ad-hoc opportunity testing without queue promotion
• external vendor hype bypassing queue capture
Violation of these restrictions constitutes system discipline failure.
Opportunity Rejection
Opportunities may be rejected at the queue stage when:
• market demand appears weak
• claim category presents high compliance risk
• offer structure lacks clarity
• vendor credibility is low
• promotion would violate MWMS risk policies
Rejected opportunities must remain recorded in the queue but marked as Rejected Signal.
Queue Governance
The Opportunity Queue acts as the signal memory layer of Affiliate Brain.
Its purpose is to:
• preserve raw opportunity signals
• prevent idea loss
• allow delayed evaluation
• support cross-brain intelligence flow
Queue entries may remain dormant until sufficient signal strength exists for promotion.
Relationship to Other Brains
Research Brain
Supplies intelligence signals that populate the Opportunity Queue.
Affiliate Brain
Evaluates opportunities once promoted to Offer Intelligence.
Velocity Decision Engine
Determines capital eligibility after structured evaluation.
Experimentation Brain
Designs testing once Velocity authorizes capital movement.
Finance Brain
Controls capital allocation limits.
Governance Principle
Opportunity discipline is essential for reliable opportunity evaluation.
The Opportunity Queue exists to ensure that opportunity discovery remains structured rather than reactive.
Random opportunity injection creates signal contamination and capital waste.
Controlled promotion preserves system integrity.
Drift Protection
The system must prevent:
• opportunities entering Offer Intelligence without queue capture
• queue bypass caused by urgency, hype, or convenience
• incomplete opportunities being promoted into structured evaluation
• promotion authority being exercised by undefined system components
• rejected queue-stage opportunities disappearing without trace
• testing pathways beginning from untracked opportunity origin
Opportunity lineage must remain visible from first signal through formal evaluation.
Architectural Intent
Opportunity Promotion Protocol exists to make opportunity intake disciplined, traceable, and resistant to reactive decision-making.
Its role is to ensure that affiliate opportunities enter structured evaluation only through a governed promotion path so the Affiliate Brain can preserve clean intake logic, protect evaluation quality, and prevent capital-wasting chaos downstream.
Final Rule
If an opportunity is not in the Opportunity Queue, it is not eligible for Offer Intelligence.
Queue capture is mandatory before evaluation can begin.
Change Log
Version: v1.1
Date: 2026-03-15
Author: HeadOffice
Change: Rebuilt page to align with the locked MWMS document standard for this cleanup pass. Preserved the original purpose, core principle, mandatory opportunity flow, promotion eligibility criteria, promotion authority, promotion triggers, documentation requirements, promotion restrictions, queue-stage rejection logic, queue governance, relationship to other Brains, and governance principle. Added Document Type, Scope, Definition / Rules structure, Drift Protection, Architectural Intent, Final Rule, and standardised Change Log format.
Version: v1.0
Date: 2026-03-09
Author: HeadOffice
Change: Initial creation of Opportunity Promotion Protocol defining how opportunities move from signal capture to structured evaluation within the Affiliate Brain.
END – OPPORTUNITY PROMOTION PROTOCOL v1.1