Status: Operational
Version: v1.0
Authority: Affiliate Brain
Parent: Offer Intelligence
Applies To: Affiliate Offer Evaluation
Last Reviewed: 2026-03-09
1. Purpose
The Offer Intelligence Template defines the standardized structure used to evaluate affiliate opportunities inside the MWMS Affiliate Brain.
It ensures that every opportunity is evaluated using consistent analytical criteria before entering the testing pipeline.
The template exists to prevent:
• emotional offer selection
• random opportunity chasing
• incomplete evaluation
• structural testing mistakes
Every affiliate opportunity must be documented using this template before testing is considered.
2. Role in Affiliate Brain
Offer Intelligence is the evaluation layer inside Affiliate Brain.
It operates between:
Research Brain
and
Velocity Decision Engine
Workflow:
Research Brain → surfaces intelligence signals
Offer Intelligence → evaluates specific opportunities
Velocity Decision Engine → determines whether structured testing proceeds
Offer Intelligence does not approve campaigns.
It produces structured evaluation that informs testing decisions.
3. Offer Identification
Offer Name:
Affiliate Network:
Vendor:
Offer Type:
(Digital / Physical / SaaS / Lead Generation)
Primary Market:
Commission Structure:
Launch Date (if known):
Known Rebrands or Variants:
4. Mechanism Analysis
Core Mechanism:
Describe the primary mechanism or claim used to explain how the product works.
Questions to consider:
Is the mechanism clear?
Is it believable?
Is it easy to communicate in advertising?
Mechanism Clarity Score: (1–10)
Notes:
5. Market Demand
Problem Addressed:
Target Audience:
Market Pain Level:
Is the problem urgent or emotional?
Search Demand Indicators:
Evidence of existing demand (search trends, competitors, product popularity).
Market Demand Score: (1–10)
Notes:
6. Hook Potential
Primary Hook Concepts:
Possible Ad Angles:
Examples:
• curiosity hook
• mechanism hook
• contrarian hook
• authority hook
• warning hook
Questions:
Can strong ad hooks be created easily?
Is the concept interesting enough to interrupt traffic?
Hook Strength Score: (1–10)
Notes:
7. Funnel Integrity
Landing Page / VSL Type:
Video Sales Letter quality:
Sales page structure:
Upsell / OTO structure:
Questions:
Is the funnel persuasive?
Does it follow strong copywriting structure?
Does the mechanism carry through the funnel?
Funnel Integrity Score: (1–10)
Notes:
8. Compliance Risk
Advertising Risk Level:
Claims Risk:
Platform Restrictions:
Traffic platforms considered:
• YouTube Ads
• Google Video
• Native
• TikTok
Questions:
Does the offer make extreme claims?
Would ad platforms likely reject the messaging?
Compliance Risk Score: (1–10)
Notes:
9. Traffic Suitability
Recommended Traffic Channels:
Primary channel:
Secondary channels:
Questions:
Does the offer concept match the traffic platform?
Can the hook translate into effective video or ad creatives?
Traffic Suitability Score: (1–10)
Notes:
10. Competition Assessment
Known Competitors:
Market Saturation:
Questions:
Are many affiliates promoting this offer?
Is the concept already overexposed?
Competition Score: (1–10)
Notes:
11. Offer Viability Summary
Mechanism Clarity:
Market Demand:
Hook Strength:
Funnel Integrity:
Compliance Risk:
Traffic Suitability:
Competition Level:
Total Evaluation Score:
Summary Assessment:
12. Testing Recommendation
Approved For Structured Testing:
YES / NO
Reason for Decision:
If rejected, move opportunity to:
Affiliate Brain Offer Graveyard.
13. Assigned Experiment Reference
Experiment ID:
Planned Traffic Source:
Initial Testing Budget:
Assigned Test Phase:
14. Research Brain Linkage
Related Insight_ID(s):
Source of Opportunity:
Course
Newsletter
Competitor research
Market observation
Prior experiment
All experiments derived from this offer must update Research Brain with outcome data.
END OF FILE
Offer Intelligence Template v1.0