Document Type: Architecture
Status: Operational
Version: v1.2
Authority: Affiliate Brain
Parent: Affiliate Brain Architecture
Applies To: Affiliate offer evaluation
Last Reviewed: 2026-03-15
Purpose
Offer Intelligence is the evaluation layer inside Affiliate Brain.
It exists to:
• analyse affiliate opportunities
• evaluate offer structure
• assess mechanism clarity
• assess hook potential
• assess funnel integrity
• assess compliance risk
• assess traffic suitability
Offer Intelligence does not execute campaigns.
It produces structured analysis that informs testing decisions.
Scope
This architecture applies to:
• affiliate opportunity evaluation inside Affiliate Brain
• offer-level structural assessment before Velocity review
• creation and maintenance of individual Offer Intelligence pages
• linkage between offer evaluation and the Offer Registry
• structured analysis used to inform testing decisions
This document defines the offer-evaluation layer operating between research intake and Velocity-based testing decisions.
It does not govern:
• live campaign execution
• direct capital allocation
• final testing approval by itself
• experiment methodology by itself
• scaling decisions by themselves
• offer-registry implementation details by themselves
Those remain governed by Affiliate Brain governance systems, the Velocity Decision Engine, Finance Brain, Experimentation Brain, and related operational documents.
Definition / Rules
Role in Affiliate Brain
Offer Intelligence sits between:
Research Brain
and
Velocity Decision Engine
Research Brain supplies signals.
Offer Intelligence evaluates individual opportunities.
Velocity Decision Engine determines whether testing proceeds.
Offer Page Requirement
Each affiliate opportunity must receive its own Offer Intelligence page.
Examples:
• Offer: Aqua Tower
• Offer: Genius Wave
• Offer: New Opportunity
All offer pages must be created from the Offer Intelligence Template.
Evaluation Framework
Each offer must be evaluated across six areas.
Mechanism Clarity
Is the mechanism understandable and believable?
Market Demand
Is the underlying problem strong and widely experienced?
Hook Strength
Can compelling traffic hooks be created?
Funnel Integrity
Is the VSL or sales page structurally persuasive?
Compliance Risk
Does the offer create advertising risk?
Traffic Suitability
Is the offer compatible with chosen traffic channels?
Evaluation Outcome
Offer Intelligence does not approve campaigns.
It produces a structured analysis.
Affiliate Brain then determines whether the opportunity enters structured testing.
Offer Registry Requirement
All opportunities evaluated within Offer Intelligence must be recorded within the Offer Registry.
The Offer Registry functions as the master index of all affiliate opportunities analysed by Affiliate Brain.
Every Offer Intelligence page must have a corresponding entry within the Offer Registry before testing may proceed.
This ensures:
• complete opportunity tracking
• lifecycle visibility across the system
• prevention of duplicate analysis
• traceability between offer evaluation and experiment outcomes
Testing may not proceed if the opportunity is missing from the Offer Registry.
Final Rule
An offer is not structurally recognised inside MWMS until it has both:
• a completed Offer Intelligence page
and
• a corresponding Offer Registry entry
If either is missing, the opportunity is incomplete.
Drift Protection
The system must prevent:
• offers being evaluated informally without a dedicated page
• testing beginning before Offer Registry entry exists
• duplicate offer analysis across multiple pages
• research signals being mistaken for completed offer evaluation
• structural offer weakness being skipped in favour of enthusiasm or speed
• unregistered opportunities entering downstream testing systems
Offer evaluation must remain page-based, structured, and registry-linked.
Architectural Intent
Offer Intelligence exists to give Affiliate Brain a repeatable offer-evaluation layer that turns raw opportunity signals into structured opportunity analysis.
Its role is to ensure that each affiliate offer is examined consistently, documented properly, linked into the system registry, and made visible to downstream decision layers before any testing pathway is considered.
Change Log
Version: v1.2
Date: 2026-03-15
Author: MWMS HeadOffice / Affiliate Brain
Change: Rebuilt page to align with the locked MWMS document standard for this cleanup pass. Preserved the original purpose, role in Affiliate Brain, offer-page requirement, six-part evaluation framework, evaluation outcome rule, and Offer Registry requirement. Added Document Type, Scope, Definition / Rules structure, Final Rule, Drift Protection, and Architectural Intent sections.
Version: v1.1
Date: 2026-03-09
Author: Affiliate Brain
Change: Added Offer Registry Requirement to ensure every Offer Intelligence page has a corresponding registry entry before testing may proceed.
Version: v1.0
Date: 2026-03-06
Author: Affiliate Brain
Change: Initial creation of Offer Intelligence as the evaluation layer inside Affiliate Brain for structured affiliate offer analysis.
END – OFFER INTELLIGENCE v1.2