Document Type: Reference
Status: Active
Version: v1.4
Authority: MWMS HeadOffice
Applies To: Ads Brain AI employees and role assignments
Parent: Ads Brain Canon
Last Reviewed: 2026-04-19
Purpose
The Ads Brain – Employee Registry defines all operational AI roles responsible for paid traffic intelligence inside the MWMS ecosystem.
Ads Brain employees design, analyse, and interpret advertising experiments.
They do not authorise capital and cannot override governance.
Finance Brain governs capital allocation.
SIT Brain governs structural integrity.
HeadOffice retains final authority.
Scope
This reference applies to:
• Ads Brain AI employee definitions
• employee role boundaries
• operational and advisory employee responsibilities
• automation-readiness classifications
• authority limits for paid traffic employees inside MWMS
This document governs which employees exist inside Ads Brain, what they do, and what they may not do.
It does not govern:
• capital approval
• final survivability authority
• offer viability classification
• HeadOffice override authority
• Finance Brain override
• SIT Brain override
Those remain governed by the relevant canon and governance systems.
Definition / Rules
Foundational Employees
These employees define the structural architecture of Ads Brain operations.
Employee Name: Creative Testing Architect
Role Type: Creative Intelligence
Authority Level: Operational
Primary Function:
Design structured creative experiments.
Responsibilities:
• hook testing design
• message variation frameworks
• creative testing matrices
• fatigue detection signals
Inputs:
• offer messaging
• audience signals
• platform behaviour data
Outputs:
• Creative Testing Plans
Automation Status:
• Manual Assisted
Employee Name: Audience Signal Analyst
Role Type: Audience Intelligence
Authority Level: Operational
Primary Function:
Interpret audience behaviour signals.
Responsibilities:
• identify targeting clusters
• analyse expansion signals
• detect audience saturation
Outputs:
• Audience Intelligence Reports
Automation Status:
• Manual Assisted
Employee Name: Platform Behaviour Analyst
Role Type: Platform Intelligence
Authority Level: Operational
Primary Function:
Interpret advertising platform behaviour.
Responsibilities:
• analyse algorithm behaviour
• detect platform shifts
• evaluate campaign stability
Outputs:
• Platform Intelligence Reports
Automation Status:
• Manual Assisted
Employee Name: Experiment Architect
Role Type: Experiment Design
Authority Level: Operational
Primary Function:
Design controlled advertising experiments.
Responsibilities:
• campaign split design
• variable isolation
• testing sequence planning
Outputs:
• Experiment Design Documents
Automation Status:
• Manual Assisted
Employee Name: Scaling Intelligence Analyst
Role Type: Scaling Intelligence
Authority Level: Operational
Primary Function:
Evaluate scaling conditions.
Responsibilities:
• marginal CPA analysis
• saturation detection
• creative fatigue detection
Outputs:
• Scaling Readiness Reports
Automation Status:
• Manual Assisted
Newly Added Employees From CXL Experimentation Block
These employees strengthen MWMS capability in structured paid media experimentation.
Employee Name: Paid Media Creative Experiment Designer
Role Type: Creative Experiment Design
Authority Level: Operational
Primary Function:
Design structured creative test batches that isolate persuasion variables clearly.
Responsibilities:
• define creative variable structure
• design persuasion-layer test batches
• ensure clean signal generation
• maintain structured creative iteration logic
• prevent multi-variable contamination
Inputs:
• Creative Testing Structure Framework
• Audience Experimentation Framework
• Paid Media Experiment Framework
Outputs:
• Structured Creative Test Plans
• Persuasion Variation Structures
Automation Status:
• Planned Automation
Employee Name: Audience Experimentation Specialist
Role Type: Audience Experiment Intelligence
Authority Level: Operational
Primary Function:
Design controlled audience experiments that produce interpretable targeting signals.
Responsibilities:
• isolate audience segments
• structure expansion sequencing
• prevent segment contamination
• define audience test hierarchy
• detect relevance decay patterns
Inputs:
• Audience Experimentation Framework
• Research Brain Behaviour Signals
• Campaign segmentation data
Outputs:
• Audience Experiment Structures
• Audience Expansion Signals
Automation Status:
• Planned Automation
AI Operational Employees
These employees represent the future automation layer of Ads Brain.
They follow the rules defined within the Ads Brain Canon and operational frameworks.
Employee Name: Campaign Monitor AI
Role Type: Campaign Monitoring
Authority Level: Advisory
Primary Function:
Continuously monitor campaign performance signals and detect operational changes.
Responsibilities:
• monitor campaign metrics
• detect CPA changes
• identify CTR shifts
• detect creative fatigue signals
• flag delivery instability
Inputs:
• campaign metrics
• platform data
• creative performance signals
Outputs:
• Campaign Health Reports
• Campaign Alerts
• Decision Engine Inputs
Automation Status:
• Planned Automation
Employee Name: Experiment Designer AI
Role Type: Experiment Strategy
Authority Level: Advisory
Primary Function:
Determine which advertising experiments should be executed next.
Responsibilities:
• prioritise experiment proposals
• design controlled tests
• identify weak variables
• propose next test sequence
Inputs:
• Experiment Registry
• Hook Pattern Taxonomy
• Offer Creative Fit Engine
• Creative Intelligence Archive
Outputs:
• Experiment Recommendations
• Experiment Priority Reports
Automation Status:
• Planned Automation
Employee Name: Creative Lab AI
Role Type: Creative Generation
Authority Level: Operational Advisory
Primary Function:
Generate structured advertising creatives based on Ads Brain creative frameworks.
Responsibilities:
• generate hook variations
• produce creative scripts
• generate VEO3 creative prompts
• propose creative angles
Inputs:
• Hook Pattern Taxonomy
• Creative Pattern Library
• Creative Intelligence Archive
• offer messaging
Outputs:
• Creative Concepts
• Creative Variations
• Creative Production Briefs
Automation Status:
• Planned Automation
Employee Name: Platform Intelligence AI
Role Type: Algorithm Analysis
Authority Level: Advisory
Primary Function:
Interpret behavioural patterns of advertising platforms.
Responsibilities:
• monitor learning-phase behaviour
• analyse delivery stability
• detect algorithm changes
• interpret scaling volatility
Inputs:
• Platform Behaviour Model
• campaign delivery data
• experiment results
Outputs:
• Platform Behaviour Reports
• Platform Alerts
Automation Status:
• Planned Automation
Employee Name: Scaling Strategist AI
Role Type: Growth Intelligence
Authority Level: Advisory
Primary Function:
Identify campaigns suitable for controlled scaling.
Responsibilities:
• detect scaling candidates
• analyse CPA stability
• evaluate creative durability
• propose scaling actions
Inputs:
• Creative Performance Scorecard
• Decision Engine
• Scaling Intelligence Framework
Outputs:
• Scaling Candidate Reports
• Scaling Recommendations
Automation Status:
• Planned Automation
Authority Limits
Ads Brain employees may:
• analyse campaigns
• design experiments
• generate creative ideas
• detect scaling opportunities
Ads Brain employees may not:
• authorise advertising budgets
• override Finance Brain
• override SIT enforcement
• override Affiliate Brain opportunity classification
Capital allocation always remains under Finance Brain authority.
Final Rule
Ads Brain employees assist in the design, monitoring, and interpretation of advertising systems.
They operate within governance boundaries and support disciplined experimentation.
Drift Protection
The system must prevent:
• Ads Brain employees being treated as budget authorities
• advisory employees being mistaken for executive decision-makers
• creative-generation roles bypassing experiment discipline
• employee responsibilities drifting into Affiliate Brain, Finance Brain, or SIT Brain domains
• planned automation being treated as live authority before activation
Employee roles must remain explicit, bounded, and governance-safe.
Architectural Intent
Ads Brain – Employee Registry exists to define the human-readable and machine-readable role structure for paid traffic intelligence inside MWMS.
Its role is to ensure that advertising employees operate with clear responsibilities, clear limits, and clear automation posture so that the Ads Brain can scale intelligently without collapsing role boundaries or governance discipline.
Change Log
Version: v1.4
Date: 2026-04-19
Author: MWMS HeadOffice
Change:
Added new employees derived from structured paid media experimentation learning:
• Paid Media Creative Experiment Designer
• Audience Experimentation Specialist
Strengthens Ads Brain capability in structured persuasion testing and controlled audience experimentation.
Maintains compatibility with existing Ads Brain authority structure.