Document Type: Reference
Status: Active
Version: v1.1
Authority: Affiliate Brain
Applies To: Affiliate Brain experiment logging, campaign test visibility, experiment outcome tracking, and historical review of testing activity
Parent: Affiliate Brain Canon
Last Reviewed: 2026-03-14
Purpose
This document defines the Experiment Registry as the master record of all campaign experiments conducted within Affiliate Brain.
It provides a structured log of every advertising test, ensuring that no experiment is forgotten and that learning accumulates over time.
The registry exists to improve experimentation discipline, historical visibility, and structured review of prior testing activity.
Scope
This reference applies to:
• Affiliate Brain campaign experiment logging
• creation of experiment entries when tests begin
• visibility of experiment status and outcomes
• weekly and strategic review of experiment history
• preservation of historical learning across campaign cycles
This document defines what the Experiment Registry records and how it should be used.
It does not govern:
• detailed campaign intelligence storage
• campaign launch approval
• creative testing rules
• final campaign review logic
• capital allocation decisions
Those remain governed by the Campaign Intelligence Archive, Affiliate Brain Ad Testing Framework, Campaign Review Protocol, and Affiliate Brain Canon.
Definition / Rules
Architectural Role
The Experiment Registry sits above the Campaign Intelligence Archive.
While the Campaign Intelligence Archive stores detailed campaign information, the Experiment Registry records the existence and outcome of every test.
This allows the system to quickly review the history of experimentation activity without needing to inspect full campaign records.
Position in Affiliate Brain Flow
Offer Discovery
↓
Offer Intake
↓
Offer Intelligence
↓
Offer Scoring
↓
Offer Comparison
↓
Intent Declaration
↓
Velocity Decision Engine
↓
Testing Definition
↓
Ad Testing Framework
↓
Campaign Launch
↓
Experiment Registry Entry
↓
Campaign Review
↓
Campaign Intelligence Archive
Core Principle
Every campaign test is an experiment.
Experiments must be recorded so future decisions benefit from past experience.
Even unsuccessful experiments generate valuable intelligence.
Registry Entry Requirement
Every campaign test must create one experiment entry.
An entry should be created when:
• a campaign is launched
• a new creative experiment begins
• a new traffic source test begins
The registry must capture the start of every experiment.
Experiment Record Structure
Each registry entry should include the following fields.
1. Experiment ID
Unique identifier for the experiment.
Examples:
• EXP-001
• EXP-002
• EXP-003
2. Campaign Name
Name used to identify the campaign.
Example:
Energy Patch Test – Discovery Angle
3. Offer
The affiliate offer being tested.
Example:
Elevate Energi Patch
4. Traffic Source
Traffic source used for the experiment.
Examples:
• YouTube Ads
• Google Video Ads
• Google Display Ads
5. Creative Structure
Record the testing structure.
Examples:
• 3 Angles × 2 Hooks
• Single Hook Validation Test
6. Test Start Date
Date the experiment began.
7. Test End Date
Date the experiment finished.
8. Test Budget
Total budget allocated to the experiment.
9. Experiment Status
Possible statuses:
• Running
• Completed
• Paused
• Terminated
10. Outcome Classification
Possible outcomes:
• Successful
• Promising
• Neutral
• Failed
11. Key Learning
Short summary of the main insight.
Examples:
• Contrarian hook produced highest CTR.
• Funnel produced strong intent signals but weak purchase conversion.
Registry Usage
The Experiment Registry should be reviewed:
• before launching new tests
• during weekly reviews
• during strategic planning sessions
It provides visibility into how many experiments have been run and what has been learned.
Experiment Numbering
Experiments should follow sequential numbering.
Examples:
• EXP-001
• EXP-002
• EXP-003
This creates a clear chronological history of experimentation.
Drift Protection
The system must prevent:
• running experiments without registry entries
• forgetting the outcome of past tests
• repeating experiments unknowingly
Experiment history must remain visible.
Architectural Intent
The Experiment Registry helps transform Affiliate Brain into a true experimentation system.
It ensures that all testing activity is tracked and that campaign learning compounds over time.
Over months and years, the registry becomes one of the most valuable intelligence assets within the MWMS ecosystem.
Change Log
Version: v1.1
Date: 2026-03-14
Author: MWMS HeadOffice / Affiliate Brain
Change: Rebuilt page to align with MWMS document standards. Added standardised document header, replaced Linked Canon and Last Updated with compliant metadata, introduced Purpose / Scope / Definition / Rules structure, normalised section formatting, and preserved the original experiment registry logic.
Version: v1.0
Date: 2026-03-07
Author: Affiliate Brain
Change: Initial creation of Experiment Registry. Defined master log structure for all affiliate marketing experiments.
END – AFFILIATE BRAIN – EXPERIMENT REGISTRY v1.1