Document Type: Reference
Status: Active
Version: v1.1
Authority: Affiliate Brain
Applies To: Affiliate Brain offer intake, opportunity capture, intake-stage review, and pipeline entry discipline
Parent: Affiliate Brain Canon
Last Reviewed: 2026-03-14
Purpose
This document defines the standard structure used when a new affiliate opportunity enters Affiliate Brain.
Its purpose is to ensure all new offers are captured consistently before deeper evaluation begins.
This form prevents chaotic offer entry and improves opportunity review discipline.
Scope
This reference applies to:
• Affiliate Brain opportunity intake
• first-stage capture of new affiliate offers
• intake review before Offer Intelligence creation
• rejection or escalation decisions at intake stage
• structured logging of raw opportunities entering the system
This document defines what the intake form should capture and how intake-stage progression should work.
It does not govern:
• detailed structural offer evaluation
• offer scoring
• campaign launch approval
• capital allocation decisions
• live testing execution
Those remain governed by Offer Intelligence, the Offer Scoring Model, Affiliate Brain Architecture, and Affiliate Brain Canon.
Definition / Rules
Architectural Role
The Offer Intake Form acts as the front-end capture layer for Affiliate Brain.
It records the essential information needed to begin opportunity analysis.
The intake form does not evaluate the offer.
It creates the structured entry point for later intelligence, scoring, and testing.
Position in Affiliate Brain Flow
Offer Discovery
↓
Offer Intake Form
↓
Offer Intelligence Page
↓
Offer Scoring Model
↓
Offer Comparison Grid
↓
Market Context
↓
Research Intelligence
↓
Structural Signal Audit
↓
Velocity Decision Engine
↓
Testing
Core Principle
All new offers must enter the system through a structured intake process.
No offer should move directly into testing or deep evaluation without intake.
The intake stage captures the raw opportunity.
Later stages determine whether the opportunity deserves capital.
Intake Fields
Every new offer intake must capture the following fields.
1. Offer Name
Record the name of the offer.
Example:
Offer Name:
Aqua Tower
2. Vendor
Record the vendor or product owner.
Example:
Vendor:
Example Health Labs
3. Affiliate Network
Record the affiliate network.
Example:
Affiliate Network:
ClickBank
4. Offer Category
Classify the offer.
Examples:
• health
• finance
• survival
• self-help
• business opportunity
• software
• ecommerce product
5. Product Type
Record the product type.
Examples:
• digital product
• physical product
• supplement
• subscription
• software
• membership
6. Offer Link
Record the affiliate or vendor link used for review.
This link may include:
• affiliate page
• vendor page
• VSL link
• sales page link
7. Discovery Source
Record where the offer was found.
Examples:
• affiliate network marketplace
• newsletter
• private recommendation
• competitor research
• ad library
• vendor outreach
This helps identify where good opportunities originate.
8. Initial Reason for Interest
Record why the offer appears interesting.
Examples:
• strong mechanism
• unusual angle
• strong market demand
• visible competitors running traffic
• high payout
• good VSL
This field captures the first reason the opportunity stood out.
9. Known Traffic Fit
Record any early judgment about traffic source compatibility.
Examples:
• YouTube Ads fit
• Google Display fit
• advertorial fit
• bridge-page fit
• unclear traffic fit
This field is preliminary only.
10. Known Compliance Concerns
Record any obvious compliance risks.
Examples:
• medical claims
• income claims
• before-and-after style promises
• aggressive language
• no obvious concerns
This field helps flag risk early.
11. Status
Each intake should carry a status.
Allowed statuses:
• New
• Under Review
• Rejected
• Escalated to Offer Intelligence
Definitions:
New
Offer has been entered but not reviewed.
Under Review
Offer is being checked for basic relevance.
Rejected
Offer does not deserve deeper analysis.
Escalated to Offer Intelligence
Offer is approved for deeper evaluation.
Intake Review Rule
After intake, the offer must be reviewed for basic relevance.
Questions:
• Does this offer appear potentially promotable?
• Does it fit Affiliate Brain traffic strategy?
• Does it appear worth deeper evaluation?
If yes:
• move to Offer Intelligence page creation
If no:
• reject at intake stage
Intake Rejection Conditions
An offer may be rejected at intake if:
• the offer is clearly non-promotable
• the niche is outside current strategic scope
• compliance risk appears excessive
• no obvious traffic fit exists
• the offer appears structurally weak from the outset
Rejected offers may still be logged for reference if useful.
Intake Output
Each completed intake produces one of two outputs:
- Rejected at Intake
- Escalated to Offer Intelligence
No other progression is allowed.
Drift Protection
The system must prevent:
• skipping intake
• moving offers straight to testing
• evaluating offers from memory only
• unlogged opportunities entering the pipeline
All offers must enter through the Offer Intake Form.
Architectural Intent
The Offer Intake Form creates order at the earliest stage of Affiliate Brain.
It ensures new opportunities are captured consistently and reviewed properly before deeper evaluation begins.
This improves system discipline and reduces chaotic opportunity handling.
Change Log
Version: v1.1
Date: 2026-03-14
Author: MWMS HeadOffice / Affiliate Brain
Change: Rebuilt page to align with MWMS document standards. Added standardised document header, replaced Linked Canon and Last Updated with compliant metadata, introduced Purpose / Scope / Definition / Rules structure, normalised section formatting, and preserved the original intake form logic.
Version: v1.0
Date: 2026-03-07
Author: Affiliate Brain
Change: Initial creation of Offer Intake Form. Defined structured intake fields including offer name, vendor, affiliate network, category, product type, source, reason for interest, traffic fit, compliance concerns, and intake status.
END – AFFILIATE BRAIN – OFFER INTAKE FORM v1.1