Document Type: Standard
Status: Active
Version: v1.2
Authority: Affiliate Brain
Applies To: Affiliate Brain offer evaluation, intelligence capture, structural offer analysis, messaging evaluation, and consistent opportunity documentation
Parent: Affiliate Brain Canon
Last Reviewed: 2026-04-26
Purpose
This document defines the standard structure used to evaluate affiliate marketing opportunities within the MWMS ecosystem.
Every offer evaluated by Affiliate Brain must use this structure.
The template exists to ensure consistent data collection, objective evaluation, reliable comparison between opportunities, and messaging viability assessment before testing.
This page does not approve campaigns.
It gathers intelligence used by the Velocity Decision Engine and related Affiliate Brain decision layers.
Scope
This standard applies to:
- Affiliate Brain Offer Intelligence pages
- structured evaluation of affiliate opportunities
- consistent intelligence capture before testing decisions
- standardised comparison between multiple offers
- messaging viability evaluation
- preparation of offer intelligence for later decision layers
This document defines what an Offer Intelligence page must contain.
It does not govern:
- final campaign approval
- capital allocation authority
- live ad execution
- creative production
- stage progression decisions
- financial override authority
Those remain governed by Affiliate Brain Canon, Affiliate Brain Architecture, Velocity Decision Engine, and related operational protocols.
Definition / Rules
Architectural Role
The Offer Intelligence Page captures the complete intelligence profile of a potential affiliate offer.
This includes:
- product understanding
- market demand
- competitive environment
- funnel structure
- monetisation potential
- promotability constraints
- messaging viability
The collected information feeds into later decision layers within Affiliate Brain.
Position in Affiliate Brain Flow
Offer Intelligence Page Creation
↓
Offer Intake
↓
Offer Intelligence
↓
Market Context
↓
Tracking Governance
↓
Research Intelligence
↓
Authority And Narrative Intelligence (Expanded Messaging Layer)
↓
Structural Signal Audit
↓
Intent Declaration
↓
Velocity Decision Engine
Offer Basic Information
- Offer Name
- Vendor
- Affiliate Network
- Product Type
- Launch Date, if known
- Affiliate Commission Structure
Offer Mechanism
Define the core mechanism of the offer.
Questions to answer:
- What unique mechanism or explanation does the offer present?
- Is the mechanism new?
- Is the mechanism unusual?
- Is the mechanism controversial?
- Is the mechanism curiosity-generating?
Target Audience
Define the primary audience.
- Who experiences the problem this offer solves?
- What are the demographic characteristics?
- What are the psychological motivations?
- What pain points are present?
- What desired outcomes matter most?
Problem Intensity
Low
Moderate
High
Market Demand
Evaluate demand using:
- search demand
- competitors
- community activity
Competitive Landscape
- affiliate saturation
- ad presence
- funnel types
Funnel Structure
- Direct-to-VSL
- Bridge → VSL
- Advertorial → VSL
- Sales page
- Webinar
Traffic Source Compatibility
- YouTube Ads
- Google Video Ads
- Display
- Native
- Social
Compliance Risk
- medical
- financial
- claims
- policy
Promotability
- hook strength
- curiosity
- storytelling
- benefit clarity
────────────────────────────
🔴 Authority And Narrative Intelligence (UPGRADED)
────────────────────────────
This section evaluates messaging viability.
🔴 Strategic Narrative
Old Way:
New Way:
Belief Shift:
Target Identity:
Transformation (from → to):
🔴 Messaging Architecture Evaluation
Audience Clarity:
☐ Clear ☐ Moderate ☐ Weak
Promise Clarity:
☐ Clear ☐ Moderate ☐ Weak
Relevance Strength:
☐ Strong ☐ Moderate ☐ Weak
Delivery Clarity:
☐ Clear ☐ Moderate ☐ Weak
Proof Strength:
☐ Strong ☐ Moderate ☐ Weak
🔴 Message Mapping
Primary Audience:
Top Problems:
Value Pillars (MAX 3)
Pillar 1:
Problem:
Benefit:
Value:
Pillar 2:
Problem:
Benefit:
Value:
Pillar 3 (optional):
Problem:
Benefit:
Value:
🔴 Message Statements
(3–5 testable statements)
🔴 Angle Ideas
🔴 Messaging Risk Level
☐ Low ☐ Medium ☐ High
Notes:
────────────────────────────
Structural Signal Summary
Summarise strengths and weaknesses.
Velocity Pre Screen Notes
Initial observations.
Usage Rule
Every offer must use this template.
No offer proceeds without:
- structural evaluation
- messaging evaluation
Drift Protection
The system must prevent:
- evaluating offers without structure
- skipping messaging layer
- relying on vendor claims
- testing without defined messaging
Architectural Intent
The Offer Intelligence Page ensures every affiliate opportunity is evaluated using:
→ structural intelligence
→ messaging intelligence
This prevents:
impulsive testing
weak messaging
capital waste
Final Rule
If messaging is unclear or weak:
→ the offer must not proceed to testing
Change Log
Version: v1.2
Date: 2026-04-26
Author: Affiliate Brain
Change:
Major upgrade integrating Messaging Viability Layer into Offer Intelligence:
- added Strategic Narrative section
- added Messaging Architecture evaluation
- added Message Mapping system
- added Message Statements and Angle generation
- added Messaging Risk evaluation
Change Impact Declaration
Pages Created:
None
Pages Updated:
Affiliate Brain Offer Intelligence Template
Pages Deprecated:
None
Registries Requiring Update:
No
Canon Version Update Required:
No
Change Log Entry Required:
Yes
END – AFFILIATE BRAIN – OFFER INTELLIGENCE PAGE TEMPLATE v1.2