Brain Name: Content Brain
Document Type: Operational Copy
Status: Draft
Version: v1.1
Authority: Content Brain under HeadOffice governance
Applies To: mwmscontentbrain.site future affiliate funnel support page, affiliate content requests, affiliate funnel planning, affiliate content projects, asset selection, source and evidence assembly, content briefing, affiliate content production, editing, Affiliate Brain review, compliance review, human approval, publishing preparation, authorised handoff, measurement, refresh, repurposing and lifecycle management
Parent: Content Brain
Enforcement Mode: Operational
Last Reviewed: 2026-06-16
Source Page Reviewed: Content Brain Affiliate Funnel Support Operational Copy v1.0
Content Brain Affiliate Funnel Support Operational Copy
Purpose
The Content Brain Affiliate Funnel Support Operational Copy defines the prepared future operator page for planning, producing and managing content that supports an affiliate funnel.
This page remains an MCR-controlled operational copy.
It is not yet the live mwmscontentbrain.site Affiliate Funnel Support page.
Its purpose is to help an operator move an approved affiliate-content need through the complete Content Brain workflow.
The page connects:
the affiliate request
the Affiliate Brain position
the offer status
the existing-content check
the selected funnel stage
the required content action
the content project where required
the selected assets
the source and evidence requirements
the briefing level
content production
editing and quality control
Affiliate Brain review
compliance or specialist review
human approval
publishing preparation
authorised handoff
human-controlled publication or campaign use
measurement
refresh
repurposing
retirement
The page must help operators select only the content assets genuinely required to support the approved affiliate objective.
It must not encourage every offer to receive every possible asset.
Affiliate Funnel Support is a production-support system.
It is not:
an offer-approval system
a campaign-approval system
a budget-approval system
a claim-approval system
a testing system
a scaling system
a compliance-approval system
an autonomous content generator
an autonomous publishing system
Scope
This operational copy applies to:
affiliate content requests
affiliate funnel-content projects
affiliate content packs
problem-awareness content
solution-awareness content
product-education content
trust-building content
authority-support content
pre-sell content
bridge-page content
comparison content
buyer guides
FAQ content
objection-handling content
review content
advertorial content
VSL support content
product-page support content
YouTube support content
VEO3 support content
short-form video content
email content
email sequences
newsletter content
social content
advertising-support content
internal-linking support
affiliate content refreshes
affiliate content repurposing
affiliate asset measurement
affiliate content lifecycle decisions
This operational copy does not control:
affiliate offer approval
affiliate offer rejection
vendor approval
network approval
commission approval
payout approval
refund-risk approval
rebill approval
traffic-source approval
campaign approval
campaign setup
budget approval
bid strategy
experiment validity
test interpretation
campaign optimisation
campaign scaling
compliance approval
legal approval
medical approval
financial approval
Research Brain verdicts
Finance Brain decisions
Ads Brain campaign execution
Experimentation Brain decisions
Data Brain measurement integrity
Content Brain plugin or UI development
Supabase implementation
queue execution
worker activation
AI Employee activation
Brain Room routing
automatic M handoff
M’s Research Brain work
Core Rule
Affiliate funnel content may proceed only when:
the request is qualified
the offer status is known
Affiliate Brain direction is known
existing content has been checked
the selected funnel stage is clear
the content action is clear
the audience is clear enough
the required assets are justified
the approved sources are available
evidence requirements are understood
claim restrictions are known
compliance risk is understood
the review path is known
the approval owner is known
the destination is known
the handoff owner is known
The complete affiliate funnel-support workflow is:
Affiliate Content Request
Qualification
Affiliate Brain And Offer Status Check
Existing Content Check
Content Action Decision
Funnel Stage Decision
Affiliate Content Project Where Required
Asset Selection And Planning
Source And Evidence Assembly
Brief Or Direct Production Instruction
Content Production
Editing And Quality Control
Cross-Asset Review Where Required
Affiliate Brain Review
Compliance Or Specialist Review Where Required
Human Approval
Publishing Preparation
Authorised Handoff
Human-Controlled Publication Or Campaign Use
Outcome Recording
Measurement And Feedback
Lifecycle Decision
Affiliate Funnel Support Status
Each affiliate funnel-support item should have one current status.
Available statuses:
Request Received
Waiting For Qualification
Waiting For Affiliate Brain Direction
Waiting For Offer Decision
Waiting For Existing Content Review
Waiting For Funnel Decision
Waiting For Asset Planning
Waiting For Research
Waiting For Product Information
Waiting For Evidence
Waiting For Compliance Direction
Ready For Briefing
In Briefing
Ready For Production
In Production
In Editing
Waiting For Affiliate Brain Review
Waiting For Ads Brain Review
Waiting For Compliance Review
Waiting For Specialist Review
Waiting For Human Approval
In Publishing Preparation
Ready For Handoff
Partially Ready
Blocked
Held
Rejected
Cancelled
Delivered
Published
In Campaign Use
Under Review
Refresh Required
Repurposing Required
Retired
Affiliate Funnel Support Decision
Every request should receive one clear decision.
Available decisions:
Proceed With Single Asset
Proceed With Selected Assets
Proceed With Minimum Support Set
Proceed With Standard Support Set
Proceed With Conditions
Research Required First
Affiliate Brain Decision Required First
Offer Information Required First
Compliance Review Required First
Existing Content Should Be Reused
Existing Content Should Be Refreshed
Existing Content Should Be Expanded
Existing Content Should Be Corrected
Existing Content Should Be Merged
Existing Content Should Be Repurposed
Existing Content Should Be Relinked
Support Set Should Be Reduced
Support Set Should Be Expanded
Hold
Reject
No Action
Request Identity
Affiliate Funnel Support Title:
Support Record ID:
Version:
Status:
Date Created:
Last Updated:
Created By:
Requesting Human Or Brain:
Related Affiliate Offer:
Related Affiliate Brain Record:
Related Campaign:
Related Content Project:
Primary Audience:
Primary Funnel Stage:
Primary Destination:
Approval Owner:
Handoff Owner:
Request Qualification
Confirm:
the affiliate-content need is clearly stated
the requesting human or Brain is known
the business objective is known
the content objective is known
the intended audience is known
the likely funnel stage is known
the intended destination is known
the requested output is understood
the deadline is known where relevant
the approval owner is identified
the request belongs in Content Brain
the request does not require another Brain to act first
the request does not duplicate existing approved work
the work has enough value to justify production
Qualification Result:
Qualified
Qualified With Conditions
Waiting For Information
Another Brain First
Rejected
No Action
Qualification Notes:
Affiliate Brain And Offer Status
Offer Name:
Vendor:
Affiliate Network:
Offer Category:
Product Type:
Primary Market:
Primary Audience:
Offer Destination:
Vendor Sales Page:
Affiliate Resource Page:
Known Funnel:
Known Upsells:
Known Subscription Or Rebill:
Known Refund Terms:
Known Restrictions:
Offer Status:
Approved For Content Support
Approved For Controlled Test Support
Conditional Approval
Review-Ready
Waiting For Affiliate Brain Decision
Rejected
Retired
Unknown
Confirm:
Affiliate Brain has supplied the direction required for this content work
the offer is not rejected or retired
the offer status is current
the requested support matches the approved offer position
the request does not imply stronger approval than Affiliate Brain has given
the offer has not materially changed since the Affiliate Brain decision
the vendor page has not materially changed without review
required offer conditions are known
Offer Decision Owner:
Offer Decision Date:
Offer Conditions:
Offer Blockers:
Affiliate Brain Boundary
Affiliate Brain controls:
offer approval
offer rejection
offer-testing position
funnel direction
campaign requirement
stage progression
pause decisions
retirement decisions
Content Brain controls:
content planning
asset planning
source preparation
briefing
content production
editing
quality control
publishing preparation
content refresh
content repurposing
Content Brain must not:
approve the offer
reverse an Affiliate Brain rejection
remove Affiliate Brain conditions
authorise campaign spend
authorise campaign launch
authorise scaling
declare a test winner
Existing Content Check
Before creating affiliate funnel content, check:
existing affiliate review pages
existing comparison pages
existing buyer guides
existing bridge pages
existing pre-sell pages
existing advertorials
existing educational articles
existing FAQ content
existing objection-handling content
existing trust content
existing email content
existing social content
existing scripts
existing ad-support content
existing website pages
existing Content Brain operational pages
existing MCR source pages
existing content-project assets
existing drafts
existing published content
exact title matches
close title matches
same offer
same audience
same funnel stage
same message
same destination
Existing Content Decision:
No Suitable Content Exists
Reuse Existing Content
Refresh Existing Content
Expand Existing Content
Correct Existing Content
Merge Existing Content
Repurpose Existing Content
Relink Existing Content
Retire Existing Content
New Content Required
Existing Asset References:
Reason New Work Is Required:
Content Action Decision
Select one primary action.
Create
Create a new asset because no suitable asset exists.
Refresh
Update an existing asset because product information, evidence, links, performance or context has changed.
Expand
Add useful depth, evidence, examples, FAQs or objection handling.
Correct
Repair inaccurate, unclear, weak, unsupported or non-compliant content.
Merge
Combine overlapping affiliate assets.
Repurpose
Adapt an approved affiliate asset into another format or destination.
Reformat
Change the delivery format while preserving approved meaning.
Relink
Improve internal links, funnel links or reader progression.
Retire
Remove outdated or unsuitable affiliate content from active use.
Archive
Preserve an inactive asset without treating it as current.
Reuse
Use approved existing content without unnecessary reproduction.
No Action
Record that no content work is currently required.
Selected Action:
Reason:
Target Assets:
Next Step:
Funnel Stage Decision
Select the primary funnel stage the content must support.
Problem Awareness
Purpose:
help the audience understand the problem without forcing product discussion too early
Possible assets:
problem-awareness article
educational explainer
social education content
YouTube opening content
short-form script
email education content
Key requirements:
the problem is accurately described
fear is not exaggerated
the audience is clear
the next action matches the awareness stage
Solution Awareness
Purpose:
help the audience understand possible solution categories or approaches
Possible assets:
solution-category article
method comparison
solution explainer
FAQ content
short video
email explainer
Key requirements:
the category is explained fairly
the affiliate product is not presented as the only valid solution without support
the audience receives useful context
Product Education
Purpose:
help the audience understand the affiliate product or offer
Possible assets:
product explainer
review page
product FAQ
buyer guide
YouTube script
email explanation
Key requirements:
the offer status is known
product information is accurate
claims remain supported
limitations are not hidden
Trust Building
Purpose:
help the audience evaluate credibility, evidence and limitations
Possible assets:
trust article
evidence-led FAQ
authority-support content
balanced comparison
limitation note
objection content
Key requirements:
trust is supported rather than manufactured
evidence is traceable
commercial intent is clear
Pre-Sell
Purpose:
prepare the audience before the affiliate link, VSL, product page or offer page
Possible assets:
bridge page
pre-sell page
advertorial
YouTube description
VEO3 pre-video content
email pre-frame
social pre-frame
Key requirements:
the destination is known
message match is preserved
claims remain controlled
false urgency and unsupported scarcity are absent
Comparison
Purpose:
help the audience compare products, approaches or alternatives
Possible assets:
comparison page
versus article
alternatives article
comparison table
buyer guide
FAQ comparison section
Key requirements:
the comparison basis is fair
competitor claims are supported
material differences are clear
the reader’s intent is respected
Objection Handling
Purpose:
answer genuine concerns that may prevent action
Possible assets:
objection article
FAQ answer
email response
social answer
YouTube explanation
pre-sell section
Key requirements:
the objection is real
the answer is supported
valid concerns are not dismissed
pressure tactics are avoided
VSL Or Product Page Support
Purpose:
support the reader before a VSL, product page or affiliate-link destination
Possible assets:
VSL pre-frame
bridge page
YouTube description
VEO3 support content
FAQ before click
email pre-click content
Key requirements:
the destination is known
the call to action is clear
message match is strong
Content Brain does not take responsibility for destination-page claims
Follow-Up
Purpose:
support the audience after initial exposure
Possible assets:
email sequence
FAQ email
trust reinforcement content
social follow-up
objection-handling email
retargeting-support content
Key requirements:
the audience state is understood
the follow-up does not increase claim risk
the next action remains appropriate
Post-Click Support
Purpose:
support the reader or campaign after the initial destination interaction
Possible assets:
supporting FAQ
instructional content
clarification email
onboarding support
additional education
Key requirements:
the support role is approved
the content does not interfere with vendor or campaign authority
Refresh
Purpose:
improve existing affiliate funnel content
Possible actions:
update evidence
update offer information
update links
update claims
improve structure
add FAQs
change the call to action
merge overlapping assets
retire outdated content
Repurposing
Purpose:
adapt an approved affiliate asset into another format
Possible outputs:
social posts
emails
short scripts
FAQ snippets
comparison snippets
YouTube descriptions
VEO3 angles
Key requirements:
the source asset is approved
meaning is preserved
claims are not strengthened
Lifecycle
Purpose:
decide whether content should continue, change or be retired
Possible decisions:
monitor
refresh
expand
repurpose
correct
merge
relink
replace
retire
archive
no action
Primary Funnel Stage:
Secondary Funnel Stage:
Reader State Before Asset:
Desired Reader State After Asset:
Next Destination:
Required Call To Action:
Affiliate Content Project
Create an Affiliate Content Project where the support requirement includes multiple connected assets.
Project Name:
Project Objective:
Related Offer:
Affiliate Brain Owner:
Content Brain Owner:
Audience:
Audience Stage:
Primary Funnel Stage:
Traffic Source:
Primary Destination:
Required Assets:
Asset Relationships:
Production Order:
Shared Sources:
Shared Evidence:
Shared Message:
Shared Claim Boundaries:
Shared Compliance Requirements:
Approval Owner:
Handoff Owner:
Known Dependencies:
Known Blockers:
Completion Standard:
Single Asset Or Support Set Decision
Select:
Single Affiliate Asset
Minimum Support Set
Standard Support Set
Expanded Support Set
Campaign-Specific Support Set
SEO Affiliate Support Set
YouTube Affiliate Support Set
Email Affiliate Support Set
Social Affiliate Support Set
Refresh Support Set
Repurposing Support Set
Custom Approved Support Set
Support Set Rule
Use the smallest justified set of assets.
Do not create every possible asset.
The support set should be based on:
the approved objective
the primary funnel weakness
traffic source
audience stage
offer status
testing need
available evidence
available production resources
approval capacity
destination readiness
expected commercial value
Support Set Decision:
Reason:
Assets Excluded:
Asset Planning
For each selected asset, record:
Asset Title:
Asset Type:
Asset Purpose:
Audience:
Audience Stage:
Primary Funnel Role:
Secondary Funnel Role:
Traffic Source:
Destination:
Primary Message:
Selected Content Action:
Required Sources:
Required Evidence:
Claims Allowed:
Claims Restricted:
Compliance Risk:
Related Assets:
Production Order:
Briefing Level:
Full Content Brief
Short Production Brief
Direct Production Instruction
Production Owner:
Affiliate Brain Review Required:
Yes / No
Ads Brain Review Required:
Yes / No
Compliance Review Required:
Yes / No
Human Approval Owner:
Publishing Or Handoff Owner:
Completion Standard:
Current Status:
Next Action:
Possible Affiliate Asset Types
Website And Funnel Assets
review page
comparison page
buyer guide
bridge page
pre-sell page
advertorial
landing-page support
FAQ page
objection-handling page
trust page
authority-support page
Article Assets
problem-awareness article
solution-awareness article
product-education article
comparison article
alternatives article
buyer guide
how-to article
FAQ article
trust article
refresh article
Video And Script Assets
YouTube script
YouTube Shorts script
VEO3 support script
short-form script
explainer script
pre-sell video script
ad-support script
voiceover script
Email Assets
educational email
pre-sell email
product-education email
FAQ email
objection-handling email
trust email
promotional email
nurture sequence
follow-up sequence
Social Assets
education post
problem-awareness post
solution-awareness post
product-support post
trust post
FAQ post
objection-response post
comparison post
short-form series
Advertising-Support Assets
headline
hook
primary copy
description
YouTube ad-support script
display-ad support
native-ad support
advertorial
pre-sell copy
message-match copy
Internal-Linking Assets
source-page link plan
target-page link plan
anchor-text plan
funnel-progression link plan
Source And Evidence Assembly
Possible sources include:
Affiliate Brain offer intelligence
approved Research Brain findings
approved vendor information
approved product information
verified sales-page content
approved Customer Brain intelligence
approved testimonials
approved case studies
approved statistics
approved product specifications
approved refund information
approved subscription information
approved compliance guidance
existing approved affiliate content
approved Ads Brain campaign requirements
approved search intelligence
approved performance learnings
MCR frameworks and standards
Primary Sources:
Research Sources:
Offer Sources:
Product Sources:
Customer Sources:
Compliance Sources:
Campaign Sources:
Existing Content Sources:
Evidence Gaps:
Source Classification
Classify important inputs as:
Confirmed Fact
Verified Evidence
Approved Affiliate Brain Direction
Approved Research Insight
Approved Product Information
Approved Vendor Information
Approved Customer Language
Approved Human Instruction
Emerging Signal
Working Assumption
Restricted Claim
Unverified Claim
Working assumptions must remain labelled.
Emerging signals must not be presented as proven outcomes.
Unverified claims must not be used as facts.
Research Requirements
Research Required:
Yes / No
Research Type:
Offer Research
Product Research
Customer Research
Competitor Research
Search Research
Claim Verification
Mechanism Research
Evidence Review
Refresh Research
Research Owner:
Research Status:
Research Output Reference:
Research Gap:
Production Blocked Until Research Complete:
Yes / No
Content Brain may identify research gaps.
Research Brain retains broad research authority.
Audience Clarity
Primary Audience:
Secondary Audience:
Audience Stage:
Primary Problem:
Desired Outcome:
Current Knowledge Level:
Known Questions:
Known Objections:
Approved Customer Language:
Language To Avoid:
Confirm:
the audience is specific enough for the asset
the problem or desire is accurately represented
the audience stage matches the selected funnel stage
approved customer language is used where available
invented customer experience is absent
the audience is not defined so broadly that the asset loses purpose
Claim Safety
Claims Allowed:
Claims Restricted:
Claims Prohibited:
Required Qualifications:
Required Disclosures:
Required Disclaimers:
Required Evidence:
Sensitive Topics:
Confirm:
product benefits are not invented
customer outcomes are not invented
testimonials are not invented
case studies are not invented
clinical evidence is not invented
scarcity is not invented
authority is not invented
possibility is not presented as certainty
correlation is not presented as causation
vendor claims are not automatically treated as independently verified facts
claims are not strengthened during editing or repurposing
guaranteed results are not implied
commercial intent is not hidden
Compliance Risk
Compliance Risk:
Low
Moderate
High
Unknown
Compliance Review Required:
Yes / No
Compliance Reviewer:
Legal Review Required:
Yes / No
Medical Review Required:
Yes / No
Financial Review Required:
Yes / No
Other Specialist Review Required:
Yes / No
Reason:
Known Compliance Issues:
Required Corrections:
Compliance Decision:
Approved
Approved With Conditions
Changes Required
Blocked
Rejected
Pending
This page does not provide compliance approval.
Search And SEO Requirements
Use where search visibility is relevant.
Search Topic:
Primary Query:
Search Intent:
Existing Competing Asset:
Content Gap:
Required Information Gain:
Required Internal Links:
Required External References:
Proposed Title:
Proposed Slug:
Metadata Requirement:
Search Approval Owner:
Confirm:
search intent is known
existing related content was checked
the asset has a valid search role
the content adds useful information
the asset does not create unnecessary duplication
search instructions do not override accuracy or audience usefulness
Briefing Requirements
Use a Full Content Brief where:
the asset is strategically important
the asset is compliance sensitive
the asset interprets research
the asset supports paid traffic
the asset contains material product or outcome claims
the asset is a major review, comparison, advertorial or bridge page
multiple Brains are involved
Use a Short Production Brief where:
the asset is clear and contained
sources are approved
the audience is known
the funnel role is known
the destination is known
claim boundaries are clear
Use a Direct Production Instruction where:
the task is minor
the source material is complete
the required change is simple
the risk is low
Briefing Status:
Not Required
Draft Brief
Waiting For Information
Waiting For Research
Waiting For Compliance Direction
Ready For Production
Returned For Correction
Superseded
Cancelled
Production Planning
Confirm:
the production order is defined
shared sources are available
shared messaging is clear
claim boundaries are clear
each asset has a production owner
each asset has a completion standard
dependencies are known
deadlines are known
review sequencing is known
approval sequencing is known
handoff sequencing is known
Production Order:
Asset 1:
Asset 2:
Asset 3:
Asset 4:
Asset 5:
Additional Assets:
Shared Production Notes:
Known Dependencies:
Known Blockers:
Content Production
For each asset, confirm:
the approved brief or instruction is available
approved sources are available
the asset is produced for its destination
the asset fulfils its assigned funnel role
the asset does not unnecessarily repeat another asset
the asset follows approved voice and terminology
the asset uses approved evidence
the asset remains within claim boundaries
the asset includes the correct call to action
the asset meets its completion standard
the asset remains a draft until review is complete
Production Outcome:
Draft Complete
Partial Draft
Blocked
Source Gap Found
Evidence Gap Found
Compliance Risk Found
Returned To Planning
Cancelled
Content Brain must produce the requested asset.
It must not substitute approved production with recommendations only.
Editing And Quality Control
Confirm:
the asset fulfils its objective
the asset suits the audience
the asset suits the funnel stage
the asset suits the destination
the content is accurate
the evidence is appropriately represented
the content is clear
the content is useful
the asset adds appropriate information gain
the offer is not overstated
unsupported claims are absent
unnecessary duplication is absent
the call to action is clear
links are correct
voice is consistent
terminology is consistent
the asset fits related support assets
the asset is complete
Editing Outcome:
Ready For Affiliate Brain Review
Ready For Ads Brain Review
Ready For Compliance Review
Ready For Human Approval
Revision Required
Major Rework Required
Evidence Required
Blocked
Rejected
Cross-Asset Quality Control
Use where multiple assets are connected.
Confirm:
offer naming is consistent
product naming is consistent
audience language is consistent
core messaging is consistent
claim wording is consistent
disclosures are consistent
calls to action are coordinated
funnel progression is logical
assets do not contradict one another
assets do not make materially different claims without approval
links move readers to the correct destinations
asset relationships are clear
unnecessary duplicate assets are absent
the required funnel roles are covered
Affiliate Brain Review
Affiliate Brain review should confirm:
the content supports the approved offer direction
the selected assets match the required funnel support
the offer is represented accurately
the traffic-source context is understood
the call-to-action path is appropriate
the assets do not conflict with current testing requirements
the assets do not conflict with offer status
the assets do not imply campaign approval
the assets do not imply scaling approval
the handoff destination is correct
Affiliate Brain Review Required:
Yes / No
Affiliate Brain Reviewer:
Review Date:
Review Decision:
Approved
Approved With Changes
Changes Required
Held
Rejected
Review Conditions:
Affiliate Brain review does not replace compliance review or human approval.
Ads Brain Review
Ads Brain review may be required where content supports paid advertising.
Confirm where applicable:
the campaign requirement is approved
the platform is known
the asset fits the planned campaign role
message match is preserved
platform requirements are met
test variations are controlled
the content does not take over campaign strategy
the content does not authorise spend
the content does not authorise campaign launch
Ads Brain Review Required:
Yes / No
Ads Brain Reviewer:
Decision:
Approved
Approved With Changes
Changes Required
Held
Rejected
Experimentation Boundary
Where funnel-support assets are created as test variants:
the hypothesis must come from the approved testing process
the controlled difference must be clear
multiple variables must not change without approval
test validity remains with Experimentation Brain
test interpretation remains with Experimentation Brain and the owning Brain
Content Brain creates the approved content variants.
It does not declare a winner.
Compliance And Specialist Review
Possible specialist reviews include:
compliance
legal
medical
technical
financial
research
product
offer
search
data
campaign
brand
Specialist Review Required:
Yes / No
Specialist Type:
Reviewer:
Review Date:
Decision:
Approved
Approved With Conditions
Changes Required
Evidence Required
Blocked
Rejected
Conditions:
Required changes must return to Editing And Quality Control before approval.
Human Approval
Human approval remains mandatory before publication, delivery or campaign use.
Confirm:
the approval owner is identified
the approver received the correct asset version
Affiliate Brain review is complete where required
Ads Brain review is complete where required
compliance review is complete where required
specialist review is complete where required
required changes were completed
the final asset matches the approved version
approval conditions are recorded
approved destinations are recorded
approved claims are recorded where required
Approval Owner:
Approval Date:
Approved Version:
Approval Decision:
Approved
Approved With Minor Changes
Revision Required
Held
Rejected
Cancelled
Approval Conditions:
Editing completion is not human approval.
Material Change Check
Material changes after approval include:
offer change
product change
audience change
funnel-stage change
traffic-source change
destination change
claim change
evidence change
call-to-action change
asset addition
asset removal
major structural change
meaning change
Where a material change occurs:
pause the affected work
update the version
repeat affected specialist review
repeat Affiliate Brain review where required
repeat Ads Brain review where required
repeat human approval
Material Change After Approval:
Yes / No
New Review Required:
Yes / No
New Approval Required:
Yes / No
Publishing Preparation
Confirm where relevant:
final title
final slug
metadata
internal links
external links
affiliate links
tracking links
images
alt text
thumbnails
disclosures
disclaimers
calls to action
formatting
platform dimensions
character limits
duration limits
delivery files
version labels
destination owner
Publishing Preparation Status:
Not Started
In Preparation
Ready
Blocked
Returned For Revision
Publishing preparation does not mean publication.
Handoff Preparation
Confirm:
the handoff destination is identified
the handoff owner is identified
the final version is identified
all required assets are included
all required source notes are included
claim restrictions are included
approval records are included
compliance conditions are included
publishing notes are included
tracking requirements are included
measurement requirements are included
known limitations are included
next actions are included
Handoff Destination:
Handoff Owner:
Handoff Date:
Version:
Assets Included:
Conditions:
Next Action:
Possible Handoff Destinations
Affiliate Brain
Ads Brain
authorised WordPress operator
authorised website owner
authorised email owner
authorised social owner
authorised video-production owner
authorised campaign owner
authorised publishing owner
Martyn
another approved human owner
No automatic handoff is authorised.
No Brain Room routing is authorised.
No automatic M handoff is authorised.
Human-Controlled Publication Or Campaign Use
Content Brain prepares approved affiliate funnel-support assets.
An authorised human controls:
website publication
bridge-page publication
article publication
email sending
newsletter sending
social posting
video production
ad upload
campaign activation
campaign changes
Readiness must not be confused with:
publication
sending
posting
deployment
campaign launch
Outcome Recording
Support Title:
Support Version:
Asset:
Asset Version:
Funnel Stage:
Destination:
Action:
Published
Delivered
Scheduled
Uploaded
Implemented
Campaign Use Started
Partially Used
Held
Rejected By Destination
Publication Failed
Delivery Failed
Use Cancelled
Action Owner:
Action Date:
Live URL Or Reference:
Known Issue:
Corrective Action:
Measurement Required:
Next Review Date:
Measurement And Feedback
Possible signals include:
affiliate-link clicks
bridge-page click-through rate
review-page engagement
comparison-page engagement
article traffic
search impressions
search clicks
email opens
email clicks
video engagement
video retention
social engagement
ad engagement
landing-page progression
VSL progression
conversion support
customer questions
objection reduction
content decay
claim issues
link failures
human feedback
Measurement Owner:
Measurement Source:
Primary Signal:
Secondary Signal:
Review Date:
Expected Outcome:
Observed Outcome:
Signal Quality:
Strong
Moderate
Weak
Insufficient
Unknown
Data Brain retains measurement-integrity authority.
Experimentation Brain retains test-validity authority.
Affiliate Brain retains affiliate decision authority.
Lifecycle Decision
Possible decisions include:
Monitor
Refresh
Expand
Repurpose
Correct
Relink
Merge
Replace
Retire
Archive
No Action
The decision should consider:
offer status
product status
vendor changes
evidence age
claim risk
performance
traffic-source changes
audience relevance
content duplication
link health
commercial value
maintenance cost
campaign need
Lifecycle Decision:
Reason:
Affected Assets:
Lifecycle Owner:
Next Action:
Internal Linking Plan
Confirm:
source pages are identified
target pages are identified
anchor text is appropriate
links support the reader journey
links support the funnel role
links do not create misleading transitions
broken links are absent
affiliate links are correct
tracking requirements are known
Source Page:
Target Page:
Anchor Text:
Reader-Journey Purpose:
Funnel Purpose:
Link Owner:
Repurposing Plan
Source Asset:
Source Version:
New Format:
New Channel:
New Audience Stage:
Meaning To Preserve:
Claims That Must Not Be Strengthened:
New Hook:
New Call To Action:
Review Owner:
Approval Required:
Yes / No
Repurposing must adapt approved content to the destination.
It must not become generic copying.
Refresh Plan
Asset:
Refresh Trigger:
Offer Change
Product Change
Vendor Change
Evidence Update
Claim Review
Performance Decline
Search Change
Link Failure
Compliance Change
Scheduled Review
Site Intelligence Finding
Required Refresh Action:
Update
Expand
Correct
Merge
Relink
Reformat
Republish
Retire
Refresh Owner:
Approval Required:
Next Review Date:
Affiliate Funnel Support Planning Record
Support Title:
Affiliate Product Or Offer:
Request Source:
Affiliate Brain Owner:
Offer Status:
Target Audience:
Audience Stage:
Primary Funnel Stage:
Secondary Funnel Stage:
Support Need:
Selected Action:
Existing Content Decision:
Selected Assets:
Research Status:
Evidence Status:
Compliance Risk:
Claims To Avoid:
Approval Owner:
Handoff Destination:
Measurement Requirement:
Current Blocker:
Next Action:
Funnel Stage Asset Planner
Problem Awareness:
Solution Awareness:
Product Education:
Trust Building:
Pre-Sell:
Comparison:
Objection Handling:
VSL Or Product Page Support:
Follow-Up:
Post-Click Support:
Refresh:
Repurposing:
Lifecycle:
Quick Funnel Support Checklist
Request qualified: Yes / No
Affiliate Brain direction known: Yes / No
Offer status known: Yes / No
Existing content checked: Yes / No
Content action selected: Yes / No
Primary funnel stage selected: Yes / No
Audience clear: Yes / No
Assets justified: Yes / No
Sources available: Yes / No
Evidence available: Yes / No
Compliance risk known: Yes / No
Claims to avoid recorded: Yes / No
Briefing level selected: Yes / No
Production owner known: Yes / No
Review owner known: Yes / No
Approval owner known: Yes / No
Handoff destination known: Yes / No
Measurement requirement known: Yes / No
No unresolved blocker: Yes / No
Quick Decision:
Proceed
Proceed With Conditions
Research Required
Affiliate Brain Review Required
Compliance Review Required
Hold
Reject
No Action
Final Funnel Support Decision
Final Decision:
Proceed With Single Asset
Proceed With Selected Assets
Proceed With Minimum Support Set
Proceed With Standard Support Set
Proceed With Conditions
Research Required First
Affiliate Brain Decision Required First
Offer Information Required First
Compliance Review Required First
Reuse Existing Content
Refresh Existing Content
Expand Existing Content
Repurpose Existing Content
Reduce Support Set
Expand Support Set
Hold
Reject
No Action
Decision Owner:
Decision Date:
Decision Reason:
Conditions:
Immediate Next Action:
Next Action Owner:
Operator Warnings
Do Not Use This Page To Approve An Offer
Affiliate Brain owns offer decisions.
Do Not Begin With Asset Production
Begin with:
request qualification
offer status
existing-content checking
content-action decision
funnel-stage decision
asset planning
sources and evidence
Do Not Force Every Funnel Stage
Not every offer requires every stage or asset.
Do Not Build Every Possible Asset
Use the smallest justified support set.
Do Not Treat Vendor Claims As Independent Proof
Vendor information must remain correctly classified.
Do Not Invent Product Experience
Content Brain must not invent:
personal use
customer results
testimonials
case studies
expert approval
medical outcomes
financial outcomes
Do Not Strengthen Claims During Repurposing
Derivative assets remain within approved meaning.
Do Not Treat Affiliate Brain Review As Compliance Approval
Required specialist review remains separate.
Do Not Treat Editing As Human Approval
Approval remains a separate recorded decision.
Do Not Treat Publishing Preparation As Publication
Publication and campaign use remain human controlled.
Do Not Treat Handoff As Completion
The actual outcome must be recorded.
Do Not Overbuild Weak Or Unproven Offers
Support must remain proportionate to:
offer status
evidence strength
testing need
commercial value
resource availability
Do Not Automate Yet
Do not activate:
automatic funnel planning
automatic asset selection
automatic brief generation
automatic content production
automatic review routing
automatic approval
automatic publishing
automatic campaign handoff
workers
queues
AI Employees
Brain Room routing
automatic M handoff
Approval Boundaries
HeadOffice controls governance and major structural decisions.
Affiliate Brain controls affiliate offer direction, testing position and campaign requirements.
Research Brain controls broad research evidence and research truth.
Customer Brain controls approved customer intelligence.
Creative Brain controls approved creative direction where applicable.
Ads Brain controls campaign execution, testing, optimisation and scaling.
Conversion Brain controls conversion strategy.
Compliance Brain controls compliance interpretation and risk decisions.
Finance Brain controls financial and budget authority.
Experimentation Brain controls test validity and interpretation.
Data Brain controls data quality and trusted measurement.
Content Brain plans, produces, edits and prepares affiliate funnel-support content within approved boundaries.
Source-Of-Truth Rule
MCR remains the source of truth for:
Content Brain Canon
Content Brain Architecture
Content Brain Operating Model
Content Brain Workflow Map
Content Brain Affiliate Funnel Support Map
Content Brain Affiliate Product Content Pack Framework
Content Brain Affiliate Product Content Pack Checklist
Content Brain Content Brief Template
Content Brain Publishing Readiness Checklist
other approved Content Brain frameworks and standards
This operational copy provides practical operator guidance.
It does not replace the controlling MCR source pages.
Supabase Position
Future structured affiliate funnel-support records may include:
support identity
offer relationship
request relationship
project relationship
funnel-stage decision
asset records
asset relationships
source references
evidence references
claim restrictions
brief status
production status
review status
approval status
publishing-preparation status
handoff status
measurement requirements
lifecycle state
blockers
archive state
Supabase records must not replace:
Affiliate Brain authority
Content Brain Canon
the controlling Affiliate Funnel Support Map
human approval
Plugin And UI Position
A future Affiliate Funnel Support workspace may eventually support:
request intake
offer linking
project linking
funnel-stage selection
asset selection
asset relationship mapping
source linking
evidence linking
brief creation
production tracking
review tracking
approval tracking
publishing preparation
handoff preparation
measurement recording
lifecycle tracking
No Affiliate Support Content Planner is authorised by this page.
Manual use must first prove:
the required fields
the optional fields
the funnel stages
the asset types
the statuses
the relationships
the review flow
the approval flow
the blocker types
the handoff requirements
Relationship To Content Brain Home Operational Copy
The Home Operational Copy provides the main Content Brain starting point.
Affiliate funnel-support work begins after the request has been qualified and assigned to this workflow.
Relationship To Content Brain Workflow Operational Copy
The Workflow Operational Copy defines the complete request-to-lifecycle path.
This page applies that path to affiliate funnel support.
Relationship To Content Brain Content Brief Template Operational Copy
The Content Brief Template Operational Copy defines:
Full Content Briefs
Short Production Briefs
Direct Production Instructions
This page determines which selected affiliate assets require each briefing level.
Relationship To Content Brain Publishing Readiness Checklist Operational Copy
This page governs funnel planning, production and review.
The Publishing Readiness Checklist Operational Copy governs final destination readiness.
Funnel-support readiness is not publishing readiness.
Publishing readiness is not publication.
Relationship To Content Brain Affiliate Product Content Pack Checklist Operational Copy
The Affiliate Product Content Pack Checklist Operational Copy governs coordinated pack readiness.
This page governs funnel-stage selection and the purpose of each supporting asset.
Relationship To Content Brain Affiliate Funnel Support Map
Content Brain Affiliate Funnel Support Map v1.2 remains the controlling MCR source.
This operational copy translates the map into future operator guidance.
Relationship To Content Brain Page Registry
This page should be recorded as:
Page Title: Content Brain Affiliate Funnel Support Operational Copy
Document Type: Operational Copy
Version: v1.1
Parent Page: Content Brain
Status: Draft
Migration Classification: MCR Only First
Plugin Or UI Candidate: Possible Affiliate Funnel Support Workspace Later
Notes: Prepared operational affiliate funnel-support page covering qualification, offer status, existing-content checks, funnel-stage decisions, asset selection, sources, evidence, briefing, production, editing, Affiliate Brain review, specialist review, human approval, publishing preparation, handoff, measurement and lifecycle management.
Relationship To Content Brain Copy Map
The controlling Affiliate Funnel Support Map is classified as:
Copy To Content Brain Later
This v1.1 operational copy provides the operator-focused structure.
It remains:
MCR Only First
Not migrated
Not live
Not connected to a production interface
Relationship To mwmscontentbrain.site
This page is prepared future operator content for mwmscontentbrain.site.
It must not be copied until:
the manual affiliate funnel-support workflow is validated
the required fields are confirmed
the asset relationships are confirmed
the review and approval flow is confirmed
the operational structure is accepted
migration is approved
destination duplication is checked
source links are preserved
the operational page is validated
rollback remains possible
Current Operational Copy Status
Prepared In MCR: Yes
Aligned With Content Brain Canon v1.1: Yes
Aligned With Content Brain Architecture v1.1: Yes
Aligned With Content Brain Operating Model v1.2: Yes
Aligned With Content Brain Workflow Map v1.2: Yes
Aligned With Content Brain Home Operational Copy v1.1: Yes
Aligned With Content Brain Workflow Operational Copy v1.1: Yes
Aligned With Content Brain Content Brief Template Operational Copy v1.1: Yes
Aligned With Content Brain Publishing Readiness Checklist Operational Copy v1.1: Yes
Aligned With Content Brain Affiliate Product Content Pack Checklist Operational Copy v1.1: Yes
Aligned With Content Brain Affiliate Funnel Support Map v1.2: Yes
Aligned With Content Brain Page Registry v3.3: Yes
Aligned With Content Brain Copy Map v2.8: Yes
Migrated To mwmscontentbrain.site: No
Live Operational Page: No
Connected To Full Plugin Or UI: No
Connected To Content Generation Automation: No
Connected To Publishing Automation: No
Connected To Campaign Automation: No
Connected To Workers: No
Connected To Queues: No
Connected To AI Employees: No
Connected To Brain Room Routing: No
Connected To M Handoff: No
Research Brain Impact: None
Replacement Page Procedure
Where the existing WordPress page is too large for safe replacement:
create a new WordPress page
use the exact title:
Content Brain Affiliate Funnel Support Operational Copy
set Parent to:
Content Brain
publish the complete v1.1 replacement
confirm the page displays correctly
confirm the title is exact
confirm the Parent is Content Brain
confirm the version inside the page is v1.1
confirm only one active page has the exact title
move the old v1.0 page to Trash as recovery
do not permanently delete the old page during replacement validation
Drift Protection
The system must prevent:
this page being treated as live migration
this page replacing the controlling Affiliate Funnel Support Map
this page replacing Content Brain Canon
this page replacing Content Brain Architecture
this page overriding Content Brain Workflow Map
this page overriding Content Brain Copy Map
this page being used as offer approval
this page being used as campaign approval
this page being used as budget approval
this page being used as claim approval
this page bypassing Affiliate Brain
this page bypassing Research Brain where research is required
this page bypassing Compliance Brain where review is required
this page bypassing Ads Brain where campaign review is required
this page bypassing human approval
every funnel stage being forced onto every offer
every possible asset being created
vendor claims being treated as independent proof
invented product experience
invented testimonials
invented outcomes
unsupported claims
uncontrolled content variants
handoff being treated as publication
publishing preparation being treated as campaign launch
automation being activated before manual proof
workers being activated
queues being activated
AI Employees being activated
Brain Room routing being activated
automatic M handoff
interference with M’s Research Brain work
Architectural Intent
The Content Brain Affiliate Funnel Support Operational Copy exists to turn an approved affiliate-content need into a controlled funnel-support workflow.
Its role is to help an operator move from:
an affiliate-content request
to:
a qualified offer-support need
to:
an existing-content decision
to:
a defined funnel stage
to:
a justified set of assets
to:
approved sources and evidence
to:
proportionate briefs or instructions
to:
complete content production
to:
editing and quality control
to:
Affiliate Brain review
to:
specialist review where required
to:
human approval
to:
publishing preparation
to:
authorised handoff
to:
measurement and lifecycle management
The page must create enough structure to prevent:
random affiliate content
duplicated assets
unsupported content
misaligned funnel assets
overbuilt support sets
unclear approval ownership
uncontrolled claims
unclear destination ownership
It must not create unnecessary work by forcing every offer through every possible funnel stage.
The correct principle is:
the correct stage
the smallest justified asset set
the correct sources
the correct review
the correct approval
the correct handoff
Final Rule
Do not create affiliate funnel-support content until:
the request is qualified
Affiliate Brain direction is known
the offer status is known
existing content is checked
the content action is clear
the funnel stage is clear
the selected assets are justified
the audience is clear
sources and evidence are available
claim restrictions are known
compliance risk is known
briefing requirements are defined
review owners are known
the human approval owner is known
the destination is known
the handoff owner is known
Do not use this page to approve an offer.
Do not use this page to approve claims.
Do not use this page to approve campaigns.
Do not use this page to approve budgets.
Do not force every funnel stage.
Do not build every possible asset.
Do not invent evidence.
Do not invent product experience.
Do not treat editing as approval.
Do not treat handoff as publication.
MCR remains the source of truth.
mwmscontentbrain.site remains the future operational environment.
Supabase remains the structured records layer.
Human approval remains mandatory.
Publication and campaign use remain human controlled.
No content generation automation is authorised.
No publishing automation is authorised.
No campaign automation is authorised.
No worker is authorised.
No queue execution is authorised.
No AI Employee is authorised.
No Brain Room routing is authorised.
No automatic M handoff is authorised.
M’s Research Brain work remains untouched.
Change Log
Version: v1.1
Date: 2026-06-16
Author: HeadOffice
Change: Rewritten to align the Content Brain Affiliate Funnel Support Operational Copy with the complete Content Brain request-to-lifecycle workflow.
Expanded the earlier funnel-stage guidance into the complete affiliate funnel-support workflow:
Affiliate Content Request
Qualification
Affiliate Brain And Offer Status Check
Existing Content Check
Content Action Decision
Funnel Stage Decision
Affiliate Content Project Where Required
Asset Selection And Planning
Source And Evidence Assembly
Brief Or Direct Production Instruction
Content Production
Editing And Quality Control
Cross-Asset Review Where Required
Affiliate Brain Review
Ads Brain Review Where Required
Compliance Or Specialist Review Where Required
Human Approval
Publishing Preparation
Authorised Handoff
Human-Controlled Publication Or Campaign Use
Outcome Recording
Measurement And Feedback
Lifecycle Decision
Added:
request identity
request qualification
offer identification
offer-status controls
Affiliate Brain boundary
existing-content checks
content-action decisions
expanded funnel-stage decisions
affiliate content-project structure
single-asset and support-set decisions
support-set size controls
asset-level planning records
source and evidence assembly
source classification
research requirements
audience requirements
claim controls
compliance-risk controls
SEO requirements where relevant
briefing-level decisions
production planning
content-production controls
editing and quality control
cross-asset quality control
Affiliate Brain review
Ads Brain review where required
Experimentation Brain boundary
specialist-review controls
human approval
material-change control
publishing preparation
handoff preparation
human-controlled publication and campaign use
outcome recording
measurement and feedback
lifecycle decisions
internal-linking planning
repurposing planning
refresh planning
quick readiness checks
final funnel-support decisions
future Supabase record position
future Affiliate Funnel Support workspace position
replacement-page procedure
expanded drift protection
Clarified that:
Affiliate Brain retains offer and affiliate-direction authority
Content Brain plans, produces, edits and prepares the content assets
Research Brain retains broad research authority
Compliance Brain retains compliance authority
Ads Brain retains campaign execution and optimisation authority
Experimentation Brain retains test-validity authority
Finance Brain retains financial authority
Data Brain retains measurement-integrity authority
not every offer requires every funnel stage
the smallest justified support set should be used
briefing must remain proportional
editing is not approval
publishing preparation is not publication
handoff is not publication or campaign activation
MCR remains the source of truth
manual workflow remains human controlled
no content generation, publishing automation, campaign automation, worker, queue, AI Employee, Brain Room routing or automatic M handoff is authorised
M’s Research Brain work remains untouched
Version: v1.0
Date: 2026-05-24
Author: HeadOffice
Change: Initial creation of Content Brain Affiliate Funnel Support Operational Copy. Defined the prepared simplified future affiliate funnel support page for mwmscontentbrain.site, including funnel-stage support guidance, asset examples, affiliate funnel-support planning record, funnel-stage asset planner, quick checklist, operator warnings, approval boundaries, source-of-truth note and first operational-copy status.
Change Impact Declaration
Pages Created:
One replacement page using the existing exact title where required by WordPress page-size limits:
Content Brain Affiliate Funnel Support Operational Copy
Pages Updated:
None where replacement-page creation is required
Pages To Move To Trash After Validation:
Old Content Brain Affiliate Funnel Support Operational Copy v1.0 page
Pages Permanently Deleted:
None
Pages Deprecated:
Old v1.0 page after the v1.1 replacement is validated and moved to Trash
Registries Requiring Update:
Content Brain Page Registry
Content Brain Copy Map
Canon Version Update Required:
No
Architecture Version Update Required:
No
Operating Model Version Update Required:
No
Workflow Map Version Update Required:
No
Automation Status Change:
No
Plugin Or UI Status Change:
No
Publishing Automation Status Change:
No
Campaign Automation Status Change:
No
Worker Status Change:
No
Queue Status Change:
No
AI Employee Status Change:
No
Brain Room Routing Status Change:
No
M Handoff Required:
No
Research Brain Impact:
None
END CONTENT BRAIN AFFILIATE FUNNEL SUPPORT OPERATIONAL COPY v1.1
END OF FULL FILE OUTPUT