Document Type: Reference
Status: Working Document
Version: v1.1
Authority: Experimentation Brain (Operational Layer)
Applies To: Pre-promotion testing insights, temporary experimentation learnings, and protocol-candidate signals
Parent: Experimentation Brain Architecture
Promotion Rule: Insight must remain valid for 7 days before Canon mutation
Last Reviewed: 2026-03-15
Purpose
This log exists to capture structured testing insights before promotion.
It prevents loss of signal without mutating Canon.
This document:
• does not change authority
• does not authorise capital
• does not override Canon
• does not enforce governance
It is a temporary compression buffer.
Insights recorded here may later be:
• promoted to a Testing Protocol
• integrated into the Experimentation Brain Operating Guide
• discarded if invalidated
Scope
This reference applies to:
• temporary testing insights awaiting validation
• structured experimentation learnings not yet promoted into canon
• pre-promotion hypothesis and test-method intelligence
• protocol-candidate signals inside Experimentation Brain
• working storage for later review, validation, or discard
This page governs temporary insight preservation only.
It does not govern:
• live canon authority
• experiment approval
• capital allocation
• direct protocol enforcement
• formal experimentation governance
• permanent operating rules
Those remain governed by Experimentation Brain Canon, HeadOffice, Finance Brain, SIT Brain, and any later promoted protocol pages.
Definition / Rules
Working Document Rule
This page exists to preserve useful signals before they are strong enough for formal promotion.
It is not a canon page.
It is not an authority page.
It is a governed holding layer for potentially valuable experimentation intelligence.
Promotion Rule
An insight may be considered for promotion only if:
• it remains valid for at least 7 days
• it continues to appear structurally useful
• it does not conflict with canon or higher governance
• it survives review without material contradiction
Until then, the insight remains provisional.
Use Rule
Insights here may inform:
• future protocol drafting
• experimentation operating guides
• review discussions inside HeadOffice or Experimentation Brain
Insights here may not:
• override existing canon
• authorise live testing decisions by themselves
• justify capital movement by themselves
• be treated as formal experiment law
Log Entries
Insight ID: TST-001
Source: CXL – What to Test
Signal: Tests are solutions to identified problems
Implication: No problem → No test
Category: Hypothesis Discipline
Promotion Candidate: Yes
Canon Impact: No
Protocol Impact: Yes
Insight ID: TST-002
Source: CXL – How Many Changes Per Test
Signal: Multiple changes allowed if tied to one hypothesis
Implication: No stacked random changes
Category: Hypothesis Coherence
Promotion Candidate: Yes
Canon Impact: No
Protocol Impact: Yes
Insight ID: TST-003
Source: CXL – A/B vs MVT
Signal: Avoid MVT at low traffic levels
Implication: Default to A/B or A/B/N
Category: Traffic Sensitivity
Promotion Candidate: Yes
Canon Impact: No
Protocol Impact: Yes
Insight ID: TST-004
Source: CXL – Bandits
Signal: Bandits maximise revenue, not learning
Implication: Classify test type before execution
Category: Test Classification
Promotion Candidate: Yes
Canon Impact: No
Protocol Impact: Yes
Insight ID: TST-005
Source: CXL – Existence Testing
Signal: Remove elements to test necessity
Implication: Identify persuasion noise
Category: Friction Reduction
Promotion Candidate: Yes
Canon Impact: No
Protocol Impact: Yes
Insight ID: TST-006
Source: CXL – Iterative Testing
Signal: Small tests compound learning
Implication: Avoid abandoning supported hypotheses prematurely
Category: Iterative Discipline
Promotion Candidate: Yes
Canon Impact: No
Protocol Impact: Yes
Drift Protection
The system must prevent:
• working insights being mistaken for canon
• temporary signals being treated as formal test authority
• capital or execution decisions being justified from this page alone
• unvalidated learnings mutating protocol pages too early
• useful signals being lost due to lack of temporary storage
This page preserves signal.
It does not promote signal automatically.
Architectural Intent
Testing Intelligence Log exists to give Experimentation Brain a controlled place to hold useful testing learnings before they are strong enough to become permanent structure.
Its role is to reduce signal loss, improve promotion discipline, and stop canon from being mutated too quickly by fresh but unproven insights.
Final Rule
If an insight is useful but not yet proven stable, it belongs here — not in canon.
Temporary intelligence must stay temporary until it earns promotion.
Change Log
Version: v1.1
Date: 2026-03-15
Author: MWMS HeadOffice / Experimentation Brain
Change: Rebuilt page to align with the locked MWMS document standard for this cleanup pass. Preserved the original purpose, working-document posture, 7-day promotion rule, and all six testing insights. Added Document Type, Applies To, Purpose / Scope / Definition / Rules structure, Drift Protection, Architectural Intent, Final Rule, and standardised formatting.
Version: v1.0
Date: 2026-03-03
Author: Experimentation Brain
Change: Initial creation of Testing Intelligence Log as a temporary compression buffer for structured testing insights before promotion.
END – TESTING INTELLIGENCE LOG v1.1