Document Type: Specification
Status: Active
Version: v2.0
Authority: Affiliate Brain
Applies To: mwmsbrain.site operational interface for Affiliate Brain Offer Intelligence workflow
Parent: Affiliate Brain Architecture
Last Reviewed: 2026-04-25
Purpose
This specification defines the operational screen used to evaluate affiliate opportunities after they have passed intake and been escalated into Offer Intelligence.
Its purpose is to translate Affiliate Brain evaluation logic into a usable interface that:
• structures opportunity evaluation
• supports scoring and decision-making
• consolidates research and intake data
• enables clear progression or rejection
• prepares opportunities for measurement planning and testing
This screen is the primary evaluation surface inside Affiliate Brain.
Scope
This specification applies to:
• Offer Intelligence record interface
• evaluation-stage workflows
• scoring and decision panels
• progression into measurement planning and testing readiness
It defines:
• layout
• data presentation
• user actions
• system responses
• state transitions
It does not define:
• backend schema
• scoring algorithms
• automation logic
• database design
Core Principle
The Offer Intelligence screen must:
• centralize all relevant information
• reduce cognitive load
• support structured evaluation
• enforce decision discipline
• prevent emotional or random decisions
• prepare clean, structured input for the next system stage
Screen Structure
The Offer Intelligence system consists of:
- Offer Intelligence Queue (List View)
- Offer Intelligence Record (Detail View)
1. Offer Intelligence Queue
Purpose
Provides a view of all opportunities currently under evaluation.
Queue Columns
Each row must display:
• Product Name
• Platform
• Vendor
• Intake Source
• Strategic Interest Level
• Current Status
• Confidence Indicator (optional)
Queue Filters
User must be able to filter by:
• Status
• Platform
• Strategic Interest
• Date Range
• Confidence Level (optional)
Queue Sections
• Under Evaluation
• Needs Work
• Rejected
• Ready For Measurement Planning (UPDATED)
Queue Actions
• Open Record
• Quick Reject
• Mark Needs Work
• Mark Ready For Measurement Planning
2. Offer Intelligence Record
Purpose
Provides a complete evaluation interface for a single opportunity.
Layout Structure
The record must be divided into structured sections.
Section A — Intake Summary (Read Only)
Displays key intake data:
• Product Name
• Product Link
• Platform
• Vendor
• Discovery Source
• Discovery Agent
• Initial Notes
• Market Evidence Summary
Section B — Research Consolidation
Expanded research view:
• Competitor Overview
• Competitor Links
• Ad Activity Summary
• Estimated CPC
• Market Validation Summary
• Observed Angles
Section C — Offer Quality Assessment
Fields:
• Offer Clarity (High / Medium / Low)
• Market Demand Signal (Strong / Medium / Weak)
• Competition Quality (High / Medium / Low)
• Funnel Quality (High / Medium / Low)
• Traffic Compatibility (High / Medium / Low)
Section D — Opportunity Scoring
Fields:
• Opportunity Score (numeric or rating)
• Confidence Level (Low / Medium / High)
• Risk Level (Low / Medium / High)
Section E — Strategic Fit
Fields:
• Fits MWMS (Yes / No / Borderline)
• Strategic Category
• Expansion Potential
• Long-Term Viability
Section F — Decision Support
Fields:
• Strengths
• Weaknesses
• Key Risks
• Required Improvements
Section G — Decision Panel
Fields
• Final Decision (Dropdown)
Allowed values:
• Reject
• Needs Work
• Ready For Measurement Planning (UPDATED)
Buttons
• Reject
• Send Back For Work
• Approve For Measurement Planning
Status Logic
Allowed States
• Under Evaluation
• Needs Work
• Rejected
• Ready For Measurement Planning
Action Behavior
Reject
• requires reason
• sets Status = Rejected
• stops progression
Needs Work
• sets Status = Needs Work
• requires notes
• allows iteration
Ready For Measurement Planning
• sets Status = Ready For Measurement Planning
• passes to Data Brain Measurement Planning stage
Required Fields For Progression
Before marking Ready For Measurement Planning:
• Offer Quality Assessment complete
• Opportunity Score assigned
• Risk Level assigned
• MWMS Fit confirmed
If missing:
→ progression must be blocked
System Feedback
System must:
• confirm saves
• highlight missing fields
• warn on low confidence
• flag high-risk opportunities
• prevent progression if required fields missing
Integration With Next Stage (NEW)
This screen must prepare:
👉 clean input for Measurement Planning
It must NOT:
• define tracking
• define forecasting
• define testing logic
It must:
• define WHAT is worth testing
• define WHY it is worth testing
• define RISK before testing
Controlled Loss Alignment
This screen supports the MWMS Controlled Loss Principle by:
• improving decision quality
• enforcing structured evaluation
• preventing premature testing
• highlighting risk before exposure
• reducing uncontrolled loss
Governance Role
This screen ensures:
• consistent evaluation across opportunities
• structured decision-making
• clear progression logic
• improved test selection quality
• clean handoff into measurement planning
Relationship To Other MWMS Pages
This specification operates alongside:
• Affiliate Brain Offer Intake Form
• Affiliate Brain Opportunity Intake Workflow
• Affiliate Brain Intake Screen Specification
• Affiliate Brain Opportunity Scoring Framework
• Data Brain Measurement Planning Framework
• Experimentation Brain Structured Testing Protocol
• Finance Brain Capital Allocation Logic
Drift Protection
The system must prevent:
• skipping evaluation stage
• testing without evaluation
• emotional decisions
• incomplete records
• inconsistent decision logic
• direct jump to testing
Architectural Intent
This screen transforms Affiliate Brain from:
evaluation thinking
→
evaluation system
It ensures:
• every opportunity is evaluated consistently
• decisions are traceable
• risk is visible
• inputs into next system stage are clean
This is the decision gateway of MWMS.
Change Log
Version: v2.0
Date: 2026-04-25
Author: Affiliate Brain / HeadOffice
Change
Updated Offer Intelligence Screen to:
• align with updated Opportunity System Flow
• shift output to Measurement Planning (not testing)
• improve system progression logic
• strengthen decision discipline
• prepare structured handoff into Data Brain
Pages Updated
Affiliate Brain Offer Intelligence Screen Specification
Pages Created
None
Registries Requiring Update
None