Site: MCR
Owning Brain: AIBS Brain
Document Type: Framework
Exact Page Title: AIBS Brain Diagnostic Sales Framework
Parent Page: AIBS Brain

FULL FILE OUTPUT

Purpose

Defines structured discovery conversations for identifying optimization opportunities.

The course material highlights structured sales conversations focused on diagnosing problems rather than pitching prematurely.

Diagnosis precedes prescription.

Understanding precedes solution design.

understand constraints
identify friction
identify opportunity size
assess readiness