Document Type: Specification
Status: Active
Version: v1.1
Authority: Affiliate Brain (Audience Infrastructure Layer)
Applies To: Affiliate Testing Lab publishing hub structure, owned-media authority model, and long-term audience infrastructure design
Parent: Affiliate Testing Lab
Last Reviewed: 2026-03-15
Purpose
Hub Definition defines the structural publishing container for Affiliate Testing Lab.
It determines:
• primary content host
• content ownership model
• SEO positioning strategy
• distribution control
• long-term asset retention
No execution is permitted at this stage.
Scope
This specification applies to:
• Affiliate Testing Lab publishing-hub structure
• owned-media hub selection logic
• content-hosting and ownership principles
• SEO and distribution positioning for the hub layer
• audience infrastructure design related to long-form publishing
This document governs the structural definition of the Affiliate Testing Lab hub.
It does not govern:
• live domain execution
• content production workflows
• campaign execution
• distribution execution
• CTA implementation by itself
• active infrastructure deployment
Those remain deferred until formal execution approval is granted by the relevant governing systems.
Definition / Rules
Primary Hub Model
Approved Model:
Owned Media Hub
Meaning:
• long-form content published on owned domain
• full data control retained
• analytics integrity preserved
• tracking governance maintained
• content archivable
• authority compounding enabled
Rejected Models
The following are not primary hub candidates:
• social-only platform
• newsletter-only brand
• video-only channel
• platform-dependent content model
These may function as distribution spokes.
They are not hubs.
Hub Requirements
The Hub must support:
• structured long-form articles
• testing logs
• experiment documentation
• tag architecture
• canon cross-referencing
• controlled CTA insertion
• analytics integration
• Supabase-compatible event logging
Content Architecture
The Hub must allow categorisation by:
• Offer Vertical
• Mechanism Type
• Funnel Model
• Traffic Source
• Stage Achieved
• ANIL Classification
This supports:
• audience segmentation
• authority clustering
• SEO depth
• research compounding
SEO Positioning
Hub content must target:
• process-based queries
• testing methodology queries
• offer evaluation searches
• affiliate governance topics
• tracking and attribution questions
Avoid:
• “make money fast” queries
• income claim keywords
• high-compliance risk phrases
Ownership Principle
The Hub must:
• be hosted on controlled infrastructure
• allow full tracking deployment
• allow structural logging
• avoid platform algorithm dependency
• avoid account-ban risk
Spoke Strategy (Future Layer)
Distribution spokes may include:
• YouTube
• LinkedIn
• X
• email newsletter
• community channel
Spokes drive traffic to Hub.
Hub retains authority.
Activation Status
Hub model defined.
Domain decision pending.
Execution inactive.
Final Rule
Affiliate Testing Lab must treat the owned-media hub as the primary authority surface.
Spokes may distribute attention, but the Hub must retain ownership, tracking control, and long-term asset value.
Drift Protection
The system must prevent:
• platform-dependent channels being treated as the primary hub
• execution beginning before domain and infrastructure decisions are approved
• distribution spokes replacing owned-media authority
• content architecture being created without structural categorisation support
• tracking or analytics control being sacrificed for convenience
• hub strategy drifting into short-term platform dependence
The Hub must remain owned, structured, and governance-safe.
Architectural Intent
Hub Definition exists to define the long-term publishing container for Affiliate Testing Lab so audience infrastructure can be built on controlled, archivable, and authority-compounding foundations.
Its role is to ensure that future content, testing logs, and experiment documentation are anchored to an owned-media system rather than scattered across platform-dependent surfaces.
Change Log
Version: v1.1
Date: 2026-03-15
Author: MWMS HeadOffice / Affiliate Brain
Change: Rebuilt page to align with the locked MWMS document standard for this cleanup pass. Preserved the original hub purpose, approved owned-media model, rejected models, hub requirements, content architecture, SEO positioning, ownership principle, spoke strategy, and inactive execution status. Converted Last Updated to Last Reviewed, removed Linked Canon formatting, and added Scope, Final Rule, Drift Protection, and Architectural Intent sections.
Version: v1.0
Date: 2026-02-25
Author: Affiliate Brain
Change: Initial creation of Hub Definition defining the structural publishing container for Affiliate Testing Lab.
END – HUB DEFINITION v1.1