Document Type: Protocol
Status: Active
Version: v1.1
Authority: Affiliate Brain (Audience Control Layer)
Applies To: Affiliate Testing Lab publishing rules, content discipline, and evidence-based communication standards
Parent: Affiliate Testing Lab
Last Reviewed: 2026-03-15
Purpose
Content Governance Protocol defines the rules for what may and may not be published under Affiliate Testing Lab.
It exists to prevent:
• emotional drift
• revenue-first bias
• hype positioning
• personality branding
• compliance exposure
• canon violation
Testing Lab documents discipline, not persuasion.
Scope
This protocol applies to:
• all published material under Affiliate Testing Lab
• experiment write-ups
• offer analysis content
• testing summaries
• evidence-based reporting inside the lab environment
• structural publishing discipline for Affiliate Brain audience-facing testing content
This document governs what content is allowed, what must be disclosed, and what publishing standards must be met before release.
It does not govern:
• offer selection by itself
• campaign budget approval
• capital allocation decisions
• platform configuration by itself
• final compliance rulings outside defined review pathways
• broader MWMS content systems outside Affiliate Testing Lab
Those remain governed by Affiliate Brain Canon, SIT, HeadOffice, and related operational systems.
Definition / Rules
Core Principle
Affiliate Testing Lab exists to document disciplined experimentation.
It does not exist to perform hype-based persuasion, vanity publishing, or guru-style authority inflation.
All published material must remain process-first, evidence-first, and structurally honest.
Mandatory Content Requirements
All published material must include:
- Hypothesis Statement
- Experiment Context
- Defined Variables
- Measurement Method
- Observed Results
- Learning Summary
- Limitation Disclosure
If any are missing, publication is blocked.
Prohibited Elements
The following are not permitted:
• income screenshots
• “X made Y in Z days” framing
• aggressive CTA language
• emotional trigger stacking
• fear-based persuasion
• scarcity manipulation
• platform gaming advice
• compliance gray-zone tactics
Testing Lab is process-first, not revenue-first.
Compliance Alignment
All content must:
• avoid medical claims
• avoid financial promises
• avoid platform policy conflict
• avoid unverifiable statistics
• avoid unsubstantiated testimonials
Compliance review is required before publishing any offer analysis.
Data Transparency Rule
If data is presented, the following must be declared:
• attribution model
• time window
• traffic source
• budget band
• statistical limitations
No partial-data framing is permitted.
Failure Documentation Rule
Testing Lab must document:
• failed experiments
• incorrect hypotheses
• tracking errors
• narrative misreads
Selective success publishing is prohibited.
Tone Guidelines
Tone must remain:
• analytical
• controlled
• non-emotional
• non-promotional
• structured
• evidence-first
No personality inflation is permitted.
Structural Tagging Requirement
Each published piece must be tagged with:
• offer category
• mechanism theme
• funnel type
• traffic source
• stage achieved
• ANIL classification (if applicable)
Untagged content is not permitted.
Activation Status
Protocol active.
Execution layer not yet automated.
Final Rule
Affiliate Testing Lab content must document disciplined testing truthfully and structurally.
If content cannot meet the required evidence, disclosure, tagging, and tone standards, it should not be published.
Drift Protection
The system must block:
• pivot to influencer model
• guru-style positioning
• revenue milestone marketing
• vanity metric reporting
• opinion-based publishing without evidence
SIT may escalate structural violation.
Architectural Intent
Content Governance Protocol exists to protect Affiliate Testing Lab from drifting into promotional, emotional, or structurally misleading publishing.
Its role is to ensure that published material strengthens experimentation discipline, preserves compliance safety, and builds an evidence-based knowledge layer rather than a persuasion-first brand surface.
Change Log
Version: v1.1
Date: 2026-03-15
Author: MWMS HeadOffice / Affiliate Brain
Change: Rebuilt page to align with the locked MWMS document standard for this cleanup pass. Added standardised document header, converted Last Updated to Last Reviewed, replaced Linked Canon with Applies To structure, introduced Purpose / Scope / Definition / Rules format, and preserved the original content-discipline logic, mandatory publication requirements, prohibited elements, compliance alignment, transparency rule, failure documentation rule, tone standards, tagging requirement, and drift-control intent.
Version: v1.0
Date: 2026-02-25
Author: Affiliate Brain
Change: Initial creation of Content Governance Protocol for Affiliate Testing Lab publishing discipline.
END – CONTENT GOVERNANCE PROTOCOL v1.1