Document Type: Standard
Status: Active
Version: v1.0
Authority: HeadOffice
Applies To: All Brains
Parent: Governance
Last Reviewed: 2026-03-30
Purpose
The MCR Cross Brain Insight Links page defines how one piece of intelligence may relate to multiple Brains without duplicating content.
It ensures:
single source of truth
clear structural relationships
reduced duplication
improved traceability
consistent routing discipline
Core Principle
Each insight must have:
one primary Brain location
but may have:
multiple related Brain references
Primary Brain = where the intelligence is governed
Related Brain = where the intelligence may be used
When Cross Brain Linking is Required
Use cross linking when intelligence:
supports multiple Brains
affects both strategic and operational layers
has implications across multiple system functions
may later influence additional Brain capability
provides shared logic or shared methodology
Example:
customer psychology insight
Primary Brain:
Research Brain
Related Brain:
Ads Brain
Affiliate Brain
Cross Brain Link Structure
Use the structure below when referencing insights across Brains.
Cross Brain Reference Format
Primary Brain:
Primary Page:
Related Brain:
Related Page:
Relationship Type:
supporting / influencing / informing / enabling / dependent
Notes:
Example
Primary Brain:
Research Brain
Primary Page:
Customer Problem Intelligence
Related Brain:
Ads Brain
Related Page:
Hook Intelligence Database
Relationship Type:
informing
Notes:
customer pain points inform hook creation strategy.
Relationship Types
Supporting
Insight strengthens another Brain’s capability
Informing
Insight provides useful context
Influencing
Insight shapes decision logic
Dependent
Insight required for another system to function
Enabling
Insight allows new capability
Governance Rules
Cross links must:
not duplicate content
not create conflicting authority
not bypass Brain Routing Rule
not create parallel versions of the same logic
Primary Brain always retains authority.
Relationship to Other Pages
Works with:
MCR Intelligence Log
MCR Classification Decision Guide
MWMS Brain Interaction Protocol
Brain Routing Rule
MWMS Document Structure Standard
Structural Principle
Information should exist once.
Relationships may exist many times.