Brain Name: Content Brain
Document Type: Operational Copy
Status: Draft
Version: v1.1
Authority: Content Brain under HeadOffice governance
Applies To: mwmscontentbrain.site future affiliate product content pack checklist page, affiliate content requests, affiliate content projects, affiliate asset planning, approved offer support, source and evidence assembly, content briefing, affiliate content production, editing, Affiliate Brain review, compliance review, human approval, publishing preparation, authorised handoff, measurement and lifecycle management
Parent: Content Brain
Enforcement Mode: Operational
Last Reviewed: 2026-06-16
Content Brain Affiliate Product Content Pack Checklist Operational Copy
Purpose
The Content Brain Affiliate Product Content Pack Checklist Operational Copy defines the prepared future operator checklist for planning, producing, reviewing and preparing an affiliate product content pack.
This page remains an MCR-controlled operational copy.
It is not yet the live mwmscontentbrain.site affiliate content-pack page.
Its purpose is to help an operator move an approved or review-ready affiliate content requirement through the complete Content Brain workflow.
The checklist connects:
the affiliate content request
the offer status
the Affiliate Brain decision
the existing-content check
the content project
the required assets
the funnel role of each asset
the approved research and evidence
the permitted claims
the content briefs or direct instructions
the production sequence
the editing requirements
Affiliate Brain review
compliance review where required
human approval
publishing preparation
authorised handoff
measurement requirements
refresh and lifecycle decisions
This checklist protects Content Brain from producing random or unsupported affiliate content.
It must prevent affiliate content work from beginning without enough clarity about:
the offer
the audience
the content objective
the funnel role
the required assets
the available evidence
the claim boundaries
the compliance risk
the approval owner
the destination
the handoff owner
the signal to watch
This checklist does not approve affiliate offers.
It does not approve campaigns.
It does not approve budgets.
It does not approve claims.
It does not replace Affiliate Brain.
It confirms whether Content Brain has enough approved direction to plan, produce, review and prepare the required affiliate content assets.
Scope
This operational copy applies to:
affiliate review pages
affiliate comparison pages
affiliate buyer guides
affiliate bridge pages
affiliate pre-sell pages
affiliate advertorials
affiliate educational articles
affiliate FAQ content
affiliate objection-handling content
affiliate trust content
affiliate authority content
affiliate email content
affiliate email sequences
affiliate newsletters
affiliate social content
affiliate short-form scripts
affiliate YouTube scripts
affiliate YouTube support content
affiliate VEO3 support content
affiliate advertising-support copy
affiliate landing-page support
affiliate internal-linking plans
affiliate content refreshes
affiliate content repurposing
affiliate content packs
multi-asset affiliate projects
This operational copy does not apply to:
offer approval
vendor approval
affiliate-network approval
commission approval
payout approval
refund-risk approval
rebill approval
campaign approval
budget approval
traffic-source approval
test approval
experiment validation
campaign optimisation
scaling decisions
compliance approval
medical or legal approval
Research Brain verdicts
Finance Brain decisions
Ads Brain campaign execution
Experimentation Brain decisions
Affiliate Brain offer decisions
Content Brain plugin or UI development
Supabase implementation
worker activation
queue execution
Brain Room routing
automatic M handoff
M’s Research Brain work
Core Rule
Do not create an affiliate product content pack merely because an offer exists.
An affiliate content pack may proceed only when:
the request is qualified
the offer status is known
the Affiliate Brain position is known
existing content has been checked
the required content action is clear
the audience is clear enough
the funnel role is clear
the required assets are identified
the approved evidence is available
claim restrictions are known
compliance risk is understood
review requirements are known
the approval owner is known
the destination is known
the handoff owner is known
The complete affiliate content-pack workflow is:
Affiliate Content Request
Qualification
Offer Status Check
Existing Content Check
Action Decision
Affiliate Content Project
Asset Planning
Source And Evidence Assembly
Briefs Or Direct Production Instructions
Content Production
Editing And Cross-Asset Quality Control
Affiliate Brain Review
Compliance Or Specialist Review Where Required
Human Approval
Publishing Preparation
Authorised Handoff
Human-Controlled Publication Or Campaign Use
Outcome Recording
Measurement And Feedback
Lifecycle Decision
Affiliate Content Pack Status
Each affiliate content pack should have one current status.
Available statuses:
Request Received
Waiting For Qualification
Waiting For Offer Decision
Waiting For Affiliate Brain Direction
Waiting For Research
Waiting For Product Information
Waiting For Evidence
Waiting For Compliance Direction
Waiting For Asset Planning
Ready For Briefing
In Briefing
Ready For Production
In Production
In Editing
Waiting For Affiliate Brain Review
Waiting For Compliance Review
Waiting For Human Approval
In Publishing Preparation
Ready For Handoff
Partially Ready
Blocked
Held
Rejected
Cancelled
Delivered
In Use
Under Review
Refresh Required
Retired
Affiliate Content Pack Decision
Every reviewed pack should receive one clear decision.
Available decisions:
Proceed With Full Pack
Proceed With Minimum Pack
Proceed With Selected Assets Only
Proceed With Conditions
Research Required First
Affiliate Brain Decision Required First
Compliance Review Required First
Offer Information Required First
Existing Content Should Be Reused
Existing Content Should Be Refreshed
Existing Content Should Be Repurposed
Pack Should Be Reduced
Pack Should Be Expanded
Hold
Reject
No Action
Request Identity
Affiliate Content Pack Title:
Pack ID:
Pack Version:
Pack Status:
Date Created:
Last Updated:
Created By:
Requesting Human Or Brain:
Related Affiliate Offer:
Related Affiliate Brain Record:
Related Campaign:
Related Content Project:
Primary Approval Owner:
Primary Handoff Destination:
Request Qualification
Confirm:
the affiliate content request is clearly stated
the requesting human or Brain is known
the purpose of the content pack is clear
the business objective is clear
the audience is clear enough
the intended funnel or journey stage is known
the primary destination is known
the requested deadline is known where relevant
the approval owner is known
the request belongs in Content Brain
the request does not require another Brain to act first
the request does not duplicate completed content work
the request has enough commercial or operational value to justify production
Qualification Result:
Qualified
Qualified With Conditions
Waiting For Information
Another Brain First
Rejected
No Action
Qualification Notes:
Offer Identification
Offer Name:
Vendor:
Affiliate Network:
Affiliate Link Or Tracking Reference:
Offer Category:
Product Type:
Primary Market:
Primary Audience:
Offer Destination:
Vendor Sales Page:
Affiliate Resource Page:
Known Funnel:
Known Upsells:
Known Subscription Or Rebill:
Known Refund Terms:
Known Restrictions:
Offer Status
Record the confirmed Affiliate Brain position.
Offer Status:
Approved For Content Support
Approved For Controlled Test Support
Conditional Approval
Review-Ready
Waiting For Affiliate Brain Decision
Rejected
Retired
Unknown
Confirm:
Affiliate Brain has reviewed or accepted the offer position required for this content work
the offer is not recorded as rejected or retired
the offer status is current
the content request matches the approved offer direction
the content pack does not imply stronger approval than Affiliate Brain has given
the offer has not materially changed since approval
the vendor page has not materially changed without review
required offer conditions are known
Offer Decision Owner:
Offer Decision Date:
Offer Conditions:
Offer Blockers:
Core Affiliate Brain Boundary
Affiliate Brain controls:
offer direction
offer approval
offer rejection
offer-testing position
funnel role
testing requirements
campaign progression
retirement decisions
Content Brain controls:
content planning
asset planning
content briefing
content production
editing
quality control
publishing preparation
content refresh
content repurposing
Content Brain must not use this checklist to:
approve an offer
reverse an Affiliate Brain rejection
remove Affiliate Brain conditions
authorise campaign spend
authorise campaign launch
authorise scaling
interpret test results as Affiliate Brain authority
Existing Content Check
Before creating new affiliate content, confirm whether suitable content already exists.
Check:
existing affiliate review pages
existing comparison pages
existing buyer guides
existing bridge pages
existing pre-sell pages
existing advertorials
existing FAQ content
existing objection-handling content
existing email content
existing social content
existing scripts
existing ad-support content
existing website pages
existing Content Brain operational pages
existing MCR source pages
existing project assets
existing drafts
existing published assets
exact title matches
close title matches
same offer
same product category
same audience
same funnel role
same message
same destination
Existing Content Decision:
No Suitable Content Exists
Reuse Existing Content
Refresh Existing Content
Expand Existing Content
Correct Existing Content
Merge Existing Content
Repurpose Existing Content
Relink Existing Content
Retire Existing Content
New Content Required
Existing Asset References:
Reason New Work Is Required:
Action Decision
Select the required affiliate content action.
Create
Create new assets where no suitable approved assets exist.
Refresh
Update existing affiliate content because product information, evidence, links, performance or context has changed.
Expand
Add useful depth, evidence, examples, FAQs or objection handling.
Correct
Repair inaccurate, weak, misleading, unsupported or non-compliant content.
Merge
Combine overlapping affiliate assets.
Repurpose
Adapt an approved affiliate asset into another format.
Reformat
Change the delivery format while preserving approved meaning.
Relink
Improve internal links, funnel links or reader progression.
Retire
Remove outdated or unsuitable affiliate content from active use.
Reuse
Use approved existing content without unnecessary reproduction.
No Action
Record that no content work is required.
Selected Action:
Reason:
Target Existing Assets:
Next Step:
Affiliate Content Project
Create an Affiliate Content Project where the work includes multiple related assets.
Project Name:
Project Objective:
Related Offer:
Affiliate Brain Owner:
Content Brain Owner:
Target Audience:
Audience Stage:
Primary Funnel Role:
Primary Traffic Source:
Primary Destination:
Project Deadline:
Required Assets:
Production Order:
Shared Sources:
Shared Evidence:
Shared Message:
Shared Claim Boundaries:
Shared Compliance Requirements:
Shared Approval Owner:
Shared Handoff Destination:
Known Dependencies:
Known Blockers:
Completion Standard:
Single Asset Or Pack Decision
Select:
Single Affiliate Asset
Minimum Affiliate Content Pack
Standard Affiliate Content Pack
Expanded Affiliate Content Pack
Campaign-Specific Content Pack
SEO Affiliate Content Pack
YouTube Affiliate Content Pack
Email Affiliate Content Pack
Social Affiliate Content Pack
Refresh Pack
Repurposing Pack
Custom Approved Pack
Pack Size Rule
The pack must contain only the assets required for the approved objective.
Do not create a large pack merely because many asset types are possible.
Use:
Minimum Pack where only essential assets are needed
Standard Pack where the funnel requires coordinated support
Expanded Pack only where the additional assets have clear roles
The pack size should be based on:
funnel need
traffic source
audience stage
approved testing need
available evidence
available production resources
approval capacity
destination readiness
expected commercial value
Pack Size Decision:
Reason:
Assets Excluded:
Asset Planning
Each selected asset must have a clear role.
Possible Affiliate Asset Types
Review Page
Purpose:
provide a structured product review using approved evidence and claim boundaries
Comparison Page
Purpose:
compare approved alternatives fairly and accurately
Buyer Guide
Purpose:
help readers understand selection criteria and product fit
Bridge Page
Purpose:
connect traffic to the offer through useful pre-sell context
Pre-Sell Page
Purpose:
prepare the reader without misleading or overstating the offer
Advertorial
Purpose:
present educational or story-led support while preserving commercial transparency
Educational Article
Purpose:
address a problem, topic or mechanism connected to the offer
FAQ Page
Purpose:
answer approved questions and reduce confusion
Objection-Handling Asset
Purpose:
address valid concerns without inventing proof
Trust Asset
Purpose:
support credibility through approved evidence and transparent explanation
YouTube Script
Purpose:
create long-form video support for the approved affiliate objective
Short-Form Script
Purpose:
create platform-specific short-form support
VEO3 Support Asset
Purpose:
create approved video-support content for campaign or pre-video use
Purpose:
support approved affiliate communication
Email Sequence
Purpose:
support a coordinated approved progression
Newsletter Asset
Purpose:
support approved newsletter-based affiliate content
Social Post
Purpose:
support platform-specific approved affiliate communication
Social Series
Purpose:
support a coordinated sequence of social assets
Advertising-Support Copy
Purpose:
support approved campaign requirements without taking over Ads Brain authority
Internal-Linking Plan
Purpose:
connect related pages and improve the reader journey
Refresh Asset
Purpose:
update an existing affiliate asset
Repurposed Asset
Purpose:
adapt approved source content to another destination
Asset Selection Record
For each selected asset, record:
Asset Title:
Asset Type:
Asset Purpose:
Audience:
Audience Stage:
Funnel Role:
Traffic Source:
Destination:
Primary Message:
Required Action:
Source Requirements:
Evidence Requirements:
Claim Restrictions:
Compliance Risk:
Related Assets:
Production Order:
Briefing Level:
Full Content Brief
Short Production Brief
Direct Production Instruction
Production Owner:
Affiliate Brain Review Required:
Yes / No
Compliance Review Required:
Yes / No
Human Approval Owner:
Publishing Or Handoff Owner:
Completion Standard:
Current Status:
Next Action:
Affiliate Funnel Role
Each asset should support a defined role.
Possible roles include:
Awareness
Problem Education
Mechanism Education
Solution Education
Product Introduction
Trust Building
Authority Building
Objection Handling
Comparison
Decision Support
Pre-Sell
Bridge
Offer Transition
FAQ Support
Post-Click Support
Retargeting Support
Email Nurture
Content Refresh
Repurposing Support
Record for each asset:
Primary Funnel Role:
Secondary Funnel Role:
Required Reader State Before Asset:
Required Reader State After Asset:
Next Destination:
Call To Action:
Do not assign an asset to a funnel stage merely because it mentions the product.
Audience Clarity
Confirm:
the primary audience is known
the audience problem or need is clear
the audience awareness stage is understood
the audience’s likely questions are known
the audience’s likely objections are known
approved customer language is available where required
the content does not pretend to represent customer experience without evidence
the audience is not defined too broadly for the asset
the content pack is appropriate for the intended market
Primary Audience:
Secondary Audience:
Audience Stage:
Primary Problem:
Desired Outcome:
Known Questions:
Known Objections:
Approved Customer Language:
Language To Avoid:
Source And Evidence Assembly
Confirm the pack has approved source material.
Possible sources include:
Affiliate Brain offer intelligence
Research Brain findings
approved vendor information
approved product information
verified sales-page content
approved customer intelligence
approved testimonials
approved case studies
approved statistics
approved product specifications
approved refund information
approved subscription information
approved compliance guidance
existing approved affiliate content
approved campaign requirements
approved search intelligence
approved performance learnings
MCR frameworks and standards
Primary Sources:
Research Sources:
Offer Sources:
Product Sources:
Customer Sources:
Compliance Sources:
Campaign Sources:
Existing Content Sources:
Evidence Gaps:
Source Classification
Classify important inputs as:
Confirmed Fact
Verified Evidence
Approved Affiliate Brain Direction
Approved Research Insight
Approved Product Information
Approved Vendor Information
Approved Customer Language
Approved Human Instruction
Emerging Signal
Working Assumption
Restricted Claim
Unverified Claim
Working assumptions must remain labelled.
Emerging signals must not be presented as proven outcomes.
Unverified claims must not be published as facts.
Research Requirements
Research Required:
Yes / No
Research Type:
Offer Research
Product Research
Customer Research
Competitor Research
Search Research
Claim Verification
Mechanism Research
Evidence Review
Review Update
Research Owner:
Research Status:
Research Output Reference:
Research Gap:
Production Blocked Until Research Complete:
Yes / No
Content Brain may identify research gaps.
Content Brain must not replace Research Brain’s broad research authority.
Search And SEO Requirements
Use where search visibility is relevant.
Confirm:
the target search intent is known
existing competing content has been checked
the asset has a clear search role
the asset adds useful information
the asset does not duplicate an existing active page
the search angle fits the approved affiliate objective
required internal links are known
required external evidence is known
Search Topic:
Primary Query:
Search Intent:
Content Gap:
Information Gain Requirement:
Required Internal Links:
Required External References:
Proposed Title:
Proposed Slug:
SEO Approval Owner:
SEO instructions must not override usefulness, accuracy or claim safety.
Claim Safety
Record approved claim boundaries.
Claims Allowed:
Claims Restricted:
Claims Prohibited:
Required Qualifications:
Required Disclosures:
Required Disclaimers:
Required Evidence:
Sensitive Topics:
Confirm:
the pack does not invent product benefits
the pack does not invent customer outcomes
the pack does not invent testimonials
the pack does not invent clinical evidence
the pack does not invent scarcity
the pack does not invent authority
the pack does not turn possibility into certainty
the pack does not turn correlation into causation
the pack does not present vendor claims as independently proven facts without support
the pack does not strengthen claims during editing or repurposing
the pack does not imply guaranteed results
the pack does not hide commercial intent
Compliance Risk
Compliance Risk:
Low
Moderate
High
Unknown
Compliance Review Required:
Yes / No
Compliance Reviewer:
Legal Review Required:
Yes / No
Medical Review Required:
Yes / No
Financial Review Required:
Yes / No
Other Specialist Review Required:
Yes / No
Reason:
Known Compliance Issues:
Required Corrections:
Compliance Decision:
Approved
Approved With Conditions
Changes Required
Blocked
Rejected
Pending
This checklist does not provide compliance approval.
Content Brief Requirements
Each material asset should use the appropriate briefing method.
Use a Full Content Brief where:
the asset is strategically important
the asset is compliance sensitive
the asset interprets research
the asset supports paid traffic
the asset contains substantial product or outcome claims
the asset is a major review, comparison, advertorial or bridge page
multiple Brains are involved
Use a Short Production Brief where:
the asset is clear and contained
the sources are approved
the audience and destination are known
the claim boundaries are clear
Use a Direct Production Instruction where:
the task is minor
the source material is complete
the required change is simple
the risk is low
The brief must record:
asset purpose
audience
funnel role
destination
approved sources
approved evidence
claims allowed
claims restricted
required structure
call to action
review requirements
approval owner
completion standard
Briefing Status For Each Asset:
Not Required
Draft Brief
Waiting For Information
Waiting For Research
Waiting For Compliance Direction
Ready For Production
Returned For Correction
Superseded
Cancelled
Production Planning
Confirm:
the pack production order is defined
shared source material is available
shared messaging is clear
shared claim boundaries are clear
each asset has a production owner
each asset has a completion standard
dependencies are known
deadlines are known
review sequencing is known
approval sequencing is known
handoff sequencing is known
Production Order:
Asset 1:
Asset 2:
Asset 3:
Asset 4:
Asset 5:
Additional Assets:
Shared Production Notes:
Known Dependencies:
Known Blockers:
Content Production
For each asset, confirm:
the approved brief or instruction is available
the approved sources are available
the asset is produced for its specific destination
the asset fulfils its assigned funnel role
the asset does not merely repeat another pack asset
the asset follows approved voice and terminology
the asset uses approved evidence
the asset stays within claim boundaries
the asset includes the required call to action
the asset matches its completion standard
the asset is recorded as a draft until review is complete
Production Outcomes:
Draft Complete
Partial Draft
Blocked
Source Gap Found
Evidence Gap Found
Compliance Risk Found
Returned To Planning
Cancelled
Production must create the requested affiliate asset.
It must not replace approved production work with recommendations only.
Editing And Quality Control
Each asset must receive the required editing and quality review.
Confirm:
the asset fulfils its objective
the asset suits the audience
the asset suits the funnel role
the asset suits the destination
the content is accurate
the evidence is appropriately represented
the asset is clear
the asset is useful
the asset has appropriate information gain
the asset does not overstate the offer
the asset does not contain unsupported claims
the asset does not duplicate another pack asset unnecessarily
the call to action is clear
the links are correct
the voice is consistent
the terminology is consistent
the asset fits the pack message
the asset is complete
Cross-Asset Quality Control
Confirm across the full pack:
offer naming is consistent
product naming is consistent
audience language is consistent
core messaging is consistent
claim wording is consistent
disclosures are consistent
calls to action are coordinated
funnel progression is logical
assets do not contradict one another
assets do not make materially different claims without approval
links move readers to the correct destination
asset relationships are clear
the pack has no unnecessary duplicate assets
the pack covers the required funnel roles
Editing Outcomes:
Ready For Affiliate Brain Review
Ready For Compliance Review
Ready For Human Approval
Revision Required
Major Rework Required
Evidence Required
Blocked
Rejected
Affiliate Brain Review
Affiliate Brain review should confirm:
the content pack supports the approved offer direction
the selected assets match the required funnel support
the offer is represented accurately
the traffic-source context is understood
the call-to-action path is appropriate
the pack does not conflict with current testing requirements
the pack does not conflict with offer status
the pack does not imply campaign approval
the pack does not imply scaling approval
the content handoff destination is correct
Affiliate Brain Review Required:
Yes / No
Affiliate Brain Reviewer:
Review Date:
Review Decision:
Approved
Approved With Changes
Changes Required
Held
Rejected
Review Conditions:
Affiliate Brain review does not replace compliance review or human approval.
Ads Brain Review
Ads Brain review may be required where pack assets support paid advertising.
Confirm where applicable:
the campaign requirement is approved
the traffic platform is known
the asset fits the planned campaign role
message match is preserved
platform requirements are met
test variations are controlled
the content does not take over campaign strategy
the content does not authorise spend
the content does not authorise launch
Ads Brain Review Required:
Yes / No
Ads Brain Reviewer:
Decision:
Approved
Approved With Changes
Changes Required
Held
Rejected
Experimentation Boundary
Where assets are created as test variants:
the hypothesis must come from the approved testing process
the controlled difference must be clear
the assets must not change multiple uncontrolled variables without approval
test validity remains with Experimentation Brain
test interpretation remains with Experimentation Brain and the owning Brain
Content Brain creates the approved variants.
It does not declare the winning variant.
Finance And Resource Discipline
Confirm:
the pack size is justified
the production effort is proportionate
the pack does not consume unnecessary resources
the required tools are available
the required human review capacity is available
the project does not imply unauthorised spend
the project does not bypass Finance Brain where financial approval is required
Estimated Production Effort:
Required External Cost:
Finance Review Required:
Yes / No
Finance Owner:
Finance Decision:
Approved
Not Required
Waiting
Rejected
Internal Linking
Confirm:
the affiliate assets connect to relevant existing content
the source pages are identified
the target pages are identified
anchor text is appropriate
links support the reader journey
links support the approved funnel role
links do not create misleading transitions
broken links are absent
affiliate links are correct
tracking requirements are known
Internal-Linking Plan:
Source Page:
Target Page:
Anchor Text:
Reader-Journey Purpose:
Funnel Purpose:
Link Owner:
Repurposing Plan
Confirm whether approved pack assets may be adapted into other formats.
Repurposing Candidate Assets:
Source Asset:
New Format:
New Channel:
New Audience Stage:
Meaning To Preserve:
Claims That Must Not Be Strengthened:
New Hook:
New Call To Action:
Review Owner:
Approval Required:
Yes / No
Repurposing must adapt the asset to the destination.
It must not be generic copying.
Refresh Plan
Confirm:
which assets require scheduled review
which product details may change
which offer details may change
which links may change
which claims may require review
which evidence may become outdated
which performance signals may trigger refresh
Asset Review Date:
Offer Review Trigger:
Product Review Trigger:
Claim Review Trigger:
Link Review Trigger:
Performance Review Trigger:
Refresh Owner:
Human Approval
Human approval remains mandatory before publication, delivery or campaign use.
Confirm:
the approval owner is identified
the approver received the correct pack version
the approver received the correct asset versions
Affiliate Brain review is complete where required
compliance review is complete where required
Ads Brain review is complete where required
required changes were completed
the final assets match the approved versions
approval conditions are recorded
approved destinations are recorded
approved claims are recorded where required
Approved By:
Approval Date:
Approved Pack Version:
Approved Asset Versions:
Approval Decision:
Approved
Approved With Minor Changes
Revision Required
Held
Rejected
Cancelled
Approval Conditions:
No pack should be treated as approved merely because production or editing is complete.
Material Change Check
Material changes after approval include:
offer change
product change
audience change
funnel-role change
traffic-source change
destination change
claim change
evidence change
call-to-action change
asset addition
asset removal
major structural change
meaning change
Where a material change occurs:
pause the affected asset
update the pack version
repeat affected specialist review
repeat Affiliate Brain review where required
repeat human approval
Material Change After Approval:
Yes / No
New Review Required:
Yes / No
New Approval Required:
Yes / No
Publishing Preparation
Each approved asset must be prepared for its destination.
Confirm where relevant:
final title
final slug
metadata
internal links
external links
affiliate links
tracking links
images
alt text
thumbnails
disclosures
disclaimers
calls to action
formatting
platform dimensions
character limits
duration limits
delivery files
version labels
destination owner
Publishing Preparation Status For Each Asset:
Not Started
In Preparation
Ready
Blocked
Returned For Revision
Publishing readiness does not equal publication.
Content Brain Publishing Readiness Checklist Operational Copy must be completed before final use where required.
Handoff Preparation
Confirm:
the handoff destination is identified
the handoff owner is identified
the final pack version is identified
all final assets are included
all briefs are included where required
all source notes are included where required
claim restrictions are included
approval records are included
compliance conditions are included
publishing notes are included
tracking requirements are included
measurement requirements are included
known limitations are included
next actions are included
Handoff Destination:
Handoff Owner:
Handoff Date:
Pack Version:
Assets Included:
Conditions:
Next Action:
Authorised Handoff Destinations
Possible destinations include:
Affiliate Brain
Ads Brain
authorised WordPress operator
authorised website owner
authorised email owner
authorised social owner
authorised video-production owner
authorised campaign owner
authorised publishing owner
Martyn
another approved human owner
No automatic handoff is authorised.
No Brain Room routing is authorised.
No automatic M handoff is authorised.
Human-Controlled Publication Or Campaign Use
Content Brain prepares approved affiliate assets.
An authorised human controls:
website publication
bridge-page publication
article publication
email sending
newsletter sending
social posting
video production
ad upload
campaign activation
campaign changes
Asset readiness must not be confused with:
publication
sending
posting
deployment
campaign launch
Outcome Recording
After authorised use, record:
Pack Title:
Pack Version:
Asset:
Asset Version:
Destination:
Action:
Published
Delivered
Scheduled
Uploaded
Implemented
Campaign Use Started
Partially Used
Held
Rejected By Destination
Publication Failed
Delivery Failed
Use Cancelled
Action Owner:
Action Date:
Live URL Or Reference:
Known Issue:
Corrective Action:
Measurement Required:
Next Review Date:
Measurement And Feedback
Possible signals include:
affiliate-link clicks
bridge-page click-through rate
review-page engagement
comparison-page engagement
article traffic
search impressions
search clicks
email opens
email clicks
video engagement
video retention
social engagement
ad engagement
landing-page progression
VSL progression
conversion support
customer questions
objection reduction
content decay
claim issue
link failure
human feedback
Content Brain may receive approved signals from:
Affiliate Brain
Ads Brain
Data Brain
Experimentation Brain
Search Intelligence
Customer Brain
human review
platform analytics
website analytics
email analytics
Measurement Owner:
Measurement Source:
Primary Signal:
Secondary Signal:
Review Date:
Expected Outcome:
Observed Outcome:
Signal Quality:
Strong
Moderate
Weak
Insufficient
Unknown
Data Brain retains data-quality authority.
Experimentation Brain retains test-validity authority.
Affiliate Brain retains affiliate decision authority.
Lifecycle Decision
Possible pack or asset lifecycle decisions include:
Monitor
Refresh
Expand
Repurpose
Correct
Relink
Merge
Replace
Retire
Archive
No Action
The decision should consider:
offer status
product status
vendor changes
evidence age
claim risk
performance
traffic-source changes
audience relevance
content duplication
link health
commercial value
maintenance cost
campaign need
Lifecycle Decision:
Reason:
Affected Assets:
Lifecycle Owner:
Next Action:
Affiliate Content Pack Quick Readiness Check
Confirm:
request qualified
offer status known
Affiliate Brain direction known
existing content checked
content action selected
project defined where required
pack size justified
assets selected
funnel role assigned to each asset
audience clear
sources available
evidence available
claims controlled
compliance risk known
briefing method selected
production owner known
review owners known
approval owner known
destination known
handoff owner known
measurement requirement known
No unresolved blocker remains
Quick Decision:
Proceed
Proceed With Conditions
Research Required
Review Required
Hold
Reject
No Action
Full Pack Readiness Record
Pack Title:
Offer:
Offer Status:
Affiliate Brain Owner:
Request Source:
Project:
Audience:
Primary Funnel Role:
Traffic Source:
Destination:
Pack Size:
Selected Assets:
Existing Content Decision:
Research Status:
Evidence Status:
Compliance Risk:
Affiliate Brain Review Status:
Compliance Review Status:
Human Approval Status:
Publishing Preparation Status:
Handoff Status:
Measurement Requirement:
Current Blocker:
Next Action:
Final Pack Decision
Final Decision:
Proceed With Full Pack
Proceed With Minimum Pack
Proceed With Selected Assets Only
Proceed With Conditions
Research Required First
Affiliate Brain Decision Required First
Compliance Review Required First
Offer Information Required First
Reuse Existing Content
Refresh Existing Content
Repurpose Existing Content
Reduce Pack
Expand Pack
Hold
Reject
No Action
Decision Owner:
Decision Date:
Decision Reason:
Conditions:
Immediate Next Action:
Next Action Owner:
Operator Warnings
Do Not Use This Checklist To Approve An Offer
Offer decisions belong to Affiliate Brain.
Do Not Start With Asset Production
Begin with:
request qualification
offer status
existing-content checking
action decision
pack planning
sources and evidence
Do Not Build Every Possible Asset
Choose only the assets required for the approved objective.
Do Not Treat Vendor Claims As Independent Proof
Vendor information must be classified and used within approved evidence boundaries.
Do Not Invent Product Experience
Content Brain must not invent:
personal use
customer results
testimonials
case studies
expert approval
medical outcomes
financial outcomes
Do Not Strengthen Claims During Repurposing
Derivative assets remain within the approved meaning.
Do Not Treat Affiliate Brain Review As Compliance Approval
The required specialist review remains separate.
Do Not Treat Editing As Human Approval
Approval remains a separate recorded decision.
Do Not Treat Publishing Preparation As Publication
Publication and campaign use remain human controlled.
Do Not Treat Handoff As Completion
The actual outcome must be recorded.
Do Not Overbuild Weak Or Unproven Offers
The pack size must remain proportionate to:
offer status
evidence strength
testing need
commercial value
resource availability
Do Not Automate Yet
Do not activate:
automatic pack generation
automatic brief generation
automatic content production
automatic review routing
automatic approval
automatic publishing
automatic campaign handoff
workers
queues
AI Employees
Brain Room routing
automatic M handoff
Approval Boundaries
HeadOffice controls governance and major structural decisions.
Affiliate Brain controls affiliate offer direction, testing position and campaign requirements.
Research Brain controls broad research evidence and research truth.
Customer Brain controls approved customer intelligence.
Creative Brain controls approved creative direction where applicable.
Ads Brain controls campaign execution, testing, optimisation and scaling.
Conversion Brain controls conversion strategy.
Compliance Brain controls compliance interpretation and risk decisions.
Finance Brain controls financial and budget authority.
Experimentation Brain controls test validity and interpretation.
Data Brain controls data quality and trusted measurement.
Content Brain plans, produces, edits and prepares affiliate content within approved boundaries.
Source-Of-Truth Rule
MCR remains the source of truth for:
Content Brain Canon
Content Brain Architecture
Content Brain Operating Model
Content Brain Workflow Map
Content Brain Affiliate Product Content Pack Framework
Content Brain Affiliate Product Content Pack Checklist
Content Brain Affiliate Funnel Support Map
Content Brain Content Brief Template
Content Brain Publishing Readiness Checklist
other approved Content Brain frameworks and standards
This operational copy provides practical operator guidance.
It does not replace the controlling MCR source pages.
Supabase Position
Future structured affiliate content-pack records may include:
pack identity
offer relationship
request relationship
project relationship
asset records
asset relationships
funnel roles
source references
evidence references
claim restrictions
brief status
production status
review status
approval status
publishing-preparation status
handoff status
measurement requirements
lifecycle state
blockers
archive state
Supabase records must not replace:
Affiliate Brain authority
Content Brain Canon
the controlling checklist
the controlling framework
human approval
Plugin And UI Position
A future Affiliate Product Content Pack workspace may eventually support:
pack creation
offer linking
project linking
asset selection
funnel-role assignment
source linking
evidence linking
brief creation
production tracking
review tracking
approval tracking
publishing preparation
handoff preparation
measurement recording
lifecycle tracking
No Affiliate Product Content Pack Checklist UI is authorised by this page.
Manual use must first prove:
the required fields
the optional fields
the asset types
the pack sizes
the statuses
the relationships
the approval flow
the specialist-review flow
the blocker types
the handoff requirements
Relationship To Content Brain Home Operational Copy
The Home Operational Copy provides the main Content Brain starting point.
Affiliate content-pack work begins only after the request has been qualified and assigned to this workflow.
Relationship To Content Brain Workflow Operational Copy
The Workflow Operational Copy defines the complete request-to-lifecycle path.
This checklist applies that path to affiliate product content packs.
Relationship To Content Brain Content Brief Template Operational Copy
The Content Brief Template Operational Copy defines:
Full Content Briefs
Short Production Briefs
Direct Production Instructions
This checklist determines which pack assets require each briefing level.
Relationship To Content Brain Publishing Readiness Checklist Operational Copy
This checklist governs pack planning, production and review.
The Publishing Readiness Checklist Operational Copy governs final destination readiness for approved assets.
Pack readiness is not publishing readiness.
Publishing readiness is not publication.
Relationship To Content Brain Affiliate Product Content Pack Framework
The framework defines the governing affiliate content-pack system.
This operational copy translates the framework and checklist into operator use.
Relationship To Content Brain Affiliate Product Content Pack Checklist
Content Brain Affiliate Product Content Pack Checklist v1.1 remains the controlling MCR checklist.
This operational copy provides the practical future operator version.
Relationship To Content Brain Affiliate Funnel Support Map
The Affiliate Funnel Support Map defines how content assets support different funnel stages.
Each selected pack asset must have a valid funnel role.
Relationship To Content Brain Page Registry
This page should be recorded as:
Page Title: Content Brain Affiliate Product Content Pack Checklist Operational Copy
Document Type: Operational Copy
Version: v1.1
Parent Page: Content Brain
Status: Draft
Migration Classification: MCR Only First
Plugin Or UI Candidate: Possible Affiliate Product Content Pack Workspace Later
Notes: Prepared operational affiliate content-pack checklist covering request qualification, offer status, existing-content checks, project and asset planning, funnel roles, sources, evidence, claim controls, production, editing, Affiliate Brain review, compliance review, human approval, publishing preparation, handoff, measurement and lifecycle management.
Relationship To Content Brain Copy Map
The controlling Affiliate Product Content Pack Checklist is classified as:
Simplify Before Copy
This v1.1 operational copy provides the operator-focused structure.
It remains:
MCR Only First
Not migrated
Not live
Not connected to a production interface
Relationship To mwmscontentbrain.site
This page is prepared future operator content for mwmscontentbrain.site.
It must not be copied until:
the manual affiliate content-pack workflow is validated
the required fields are confirmed
the asset relationships are confirmed
the review and approval flow is confirmed
the revised operational structure is accepted
migration is approved
destination duplication is checked
source links are preserved
the operational page is validated
rollback remains possible
Current Operational Copy Status
Prepared In MCR: Yes
Aligned With Content Brain Canon v1.1: Yes
Aligned With Content Brain Architecture v1.1: Yes
Aligned With Content Brain Operating Model v1.2: Yes
Aligned With Content Brain Workflow Map v1.2: Yes
Aligned With Content Brain Home Operational Copy v1.1: Yes
Aligned With Content Brain Workflow Operational Copy v1.1: Yes
Aligned With Content Brain Content Brief Template Operational Copy v1.1: Yes
Aligned With Content Brain Publishing Readiness Checklist Operational Copy v1.1: Yes
Aligned With Content Brain Affiliate Product Content Pack Framework v1.1: Yes
Aligned With Content Brain Affiliate Product Content Pack Checklist v1.1: Yes
Aligned With Content Brain Affiliate Funnel Support Map v1.2: Yes
Aligned With Content Brain Page Registry v3.3: Yes
Aligned With Content Brain Copy Map v2.8: Yes
Migrated To mwmscontentbrain.site: No
Live Operational Checklist: No
Connected To Full Plugin Or UI: No
Connected To Content Generation Automation: No
Connected To Publishing Automation: No
Connected To Campaign Automation: No
Connected To Workers: No
Connected To Queues: No
Connected To AI Employees: No
Connected To Brain Room Routing: No
Connected To M Handoff: No
Research Brain Impact: None
Replacement Page Procedure
Where the existing WordPress page is too large for safe replacement:
create a new WordPress page
use the exact title:
Content Brain Affiliate Product Content Pack Checklist Operational Copy
set Parent to:
Content Brain
publish the complete v1.1 replacement
confirm the new page displays correctly
confirm the title is exact
confirm the Parent is Content Brain
confirm the version inside the page is v1.1
confirm only one active page has the exact title
move the old v1.0 page to Trash as recovery
do not permanently delete the old page during replacement validation
Drift Protection
The system must prevent:
this page being treated as live migration
this page replacing the controlling Affiliate Product Content Pack Checklist
this page replacing the Affiliate Product Content Pack Framework
this page replacing Content Brain Canon
this page replacing Content Brain Architecture
this page overriding Content Brain Workflow Map
this page overriding Content Brain Copy Map
this page being used as offer approval
this page being used as campaign approval
this page being used as budget approval
this page being used as claim approval
this page bypassing Affiliate Brain
this page bypassing Research Brain where research is required
this page bypassing Compliance Brain where review is required
this page bypassing human approval
weak offers being given unnecessarily large packs
all possible assets being created without clear roles
vendor claims being treated as independent proof
invented product experience
invented testimonials
invented outcomes
unsupported claims
uncontrolled content variants
content packs being treated as published
handoff being treated as publication
automation being activated before manual proof
workers being activated
queues being activated
AI Employees being activated
Brain Room routing being activated
automatic M handoff
interference with M’s Research Brain work
Architectural Intent
The Content Brain Affiliate Product Content Pack Checklist Operational Copy exists to turn an approved affiliate content need into a controlled multi-asset production workflow.
Its role is to help an operator move from:
an affiliate content request
to:
a qualified offer-support requirement
to:
an existing-content decision
to:
a defined affiliate content project
to:
a justified set of assets
to:
clear funnel roles
to:
approved sources and evidence
to:
proportionate briefs or instructions
to:
complete asset production
to:
editing and cross-asset quality control
to:
Affiliate Brain review
to:
specialist review where required
to:
human approval
to:
publishing preparation
to:
authorised handoff
to:
measurement and lifecycle management
The checklist should create enough structure to prevent:
random affiliate content
duplicated assets
unsupported content
misaligned funnel assets
overbuilt content packs
unclear approval ownership
uncontrolled claims
unclear destination ownership
It must not become a barrier that creates unnecessary work for simple affiliate-support needs.
The correct principle is:
the smallest justified pack
the correct assets
the correct sources
the correct review
the correct approval
the correct handoff
Final Rule
Do not create an affiliate product content pack until:
the request is qualified
the offer status is known
Affiliate Brain direction is known
existing content is checked
the action decision is clear
the pack size is justified
the required assets are selected
each asset has a funnel role
the audience is clear
sources and evidence are available
claim restrictions are known
compliance risk is known
briefing requirements are defined
review owners are known
the human approval owner is known
the destination is known
the handoff owner is known
Do not use this checklist to approve an offer.
Do not use this checklist to approve claims.
Do not use this checklist to approve campaigns.
Do not use this checklist to approve budgets.
Do not overbuild unproven offers.
Do not invent evidence.
Do not invent product experience.
Do not treat editing as approval.
Do not treat handoff as publication.
MCR remains the source of truth.
mwmscontentbrain.site remains the future operational environment.
Supabase remains the structured records layer.
Human approval remains mandatory.
Publication and campaign use remain human controlled.
No content generation automation is authorised.
No publishing automation is authorised.
No campaign automation is authorised.
No worker is authorised.
No queue execution is authorised.
No AI Employee is authorised.
No Brain Room routing is authorised.
No automatic M handoff is authorised.
M’s Research Brain work remains untouched.
Change Log
Version: v1.1
Date: 2026-06-16
Author: HeadOffice
Change: Rewritten to align the Content Brain Affiliate Product Content Pack Checklist Operational Copy with the complete Content Brain request-to-lifecycle workflow.
Expanded the earlier readiness-focused checklist into the complete affiliate content-pack workflow:
Affiliate Content Request
Qualification
Offer Status Check
Existing Content Check
Action Decision
Affiliate Content Project
Asset Planning
Source And Evidence Assembly
Briefs Or Direct Production Instructions
Content Production
Editing And Cross-Asset Quality Control
Affiliate Brain Review
Compliance Or Specialist Review Where Required
Human Approval
Publishing Preparation
Authorised Handoff
Human-Controlled Publication Or Campaign Use
Outcome Recording
Measurement And Feedback
Lifecycle Decision
Added:
request identity
request qualification
offer identification
offer-status control
Affiliate Brain boundary
existing-content checks
action decisions
affiliate content-project structure
single-asset and pack decisions
pack-size controls
expanded asset selection
asset-level records
funnel-role requirements
audience requirements
source and evidence assembly
source classification
research requirements
SEO requirements
claim-safety controls
compliance-risk controls
briefing-level decisions
production planning
production outcomes
editing and cross-asset quality control
Affiliate Brain review
Ads Brain review where required
Experimentation Brain boundary
finance and resource discipline
internal-linking planning
repurposing planning
refresh planning
human approval
material-change control
publishing preparation
handoff preparation
human-controlled publication and campaign use
outcome recording
measurement and feedback
lifecycle decisions
quick readiness checks
full pack readiness record
final pack decision
future Supabase record position
future Affiliate Product Content Pack workspace position
replacement-page procedure
expanded drift protection
Clarified that:
the checklist does not approve affiliate offers
the checklist does not approve campaigns
the checklist does not approve budgets
the checklist does not approve claims
Affiliate Brain retains offer and campaign-direction authority
Content Brain plans, produces, edits and prepares the content assets
Research Brain retains broad research authority
Compliance Brain retains compliance authority
Ads Brain retains campaign execution and optimisation authority
Experimentation Brain retains test-validity authority
Finance Brain retains financial authority
Data Brain retains measurement-integrity authority
the smallest justified content pack should be used
briefing must remain proportional
editing is not approval
publishing preparation is not publication
handoff is not publication or campaign activation
MCR remains the source of truth
manual workflow remains human controlled
no content generation, publishing automation, campaign automation, worker, queue, AI Employee, Brain Room routing or automatic M handoff is authorised
M’s Research Brain work remains untouched
Version: v1.0
Date: 2026-05-24
Author: HeadOffice
Change: Initial creation of Content Brain Affiliate Product Content Pack Checklist Operational Copy. Defined the prepared simplified future affiliate product content-pack checklist for mwmscontentbrain.site, including offer identification, offer status, research basis, audience clarity, funnel role, pack size, asset selection, content brief requirements, claim safety, compliance risk, approval ownership, finance and resource discipline, internal linking, repurposing, handoff destination, signal tracking and pack-readiness decisions.
Change Impact Declaration
Pages Created:
One replacement page using the existing exact title where required by WordPress page-size limits:
Content Brain Affiliate Product Content Pack Checklist Operational Copy
Pages Updated:
None where replacement-page creation is required
Pages To Move To Trash After Validation:
Old Content Brain Affiliate Product Content Pack Checklist Operational Copy v1.0 page
Pages Permanently Deleted:
None
Pages Deprecated:
Old v1.0 page after the v1.1 replacement is validated and moved to Trash
Registries Requiring Update:
Content Brain Page Registry
Content Brain Copy Map
Canon Version Update Required:
No
Architecture Version Update Required:
No
Operating Model Version Update Required:
No
Workflow Map Version Update Required:
No
Automation Status Change:
No
Plugin Or UI Status Change:
No
Publishing Automation Status Change:
No
Campaign Automation Status Change:
No
Worker Status Change:
No
Queue Status Change:
No
AI Employee Status Change:
No
Brain Room Routing Status Change:
No
M Handoff Required:
No
Research Brain Impact:
None
END CONTENT BRAIN AFFILIATE PRODUCT CONTENT PACK CHECKLIST OPERATIONAL COPY v1.1
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