Document Type: Reference
Status: Active
Authority: HeadOffice
Parent: MWMS System Change Log
Version: v1.0
Last Reviewed: 2026-05-15
Purpose
This page records structural changes made to the MWMS ecosystem during the first half of May 2026.
The purpose of this log is to:
preserve structural memory
track architectural evolution
prevent duplicate framework creation
support system stability review
maintain governance continuity
This log records structural changes only.
It does not interpret performance outcomes.
Scope
This page applies to:
- all MWMS structural updates made between May 1 and May 15, 2026
- new frameworks, protocols, standards, and specifications
- updates to existing governance pages
- architectural adjustments
- system-level structural changes
This page does not include:
- performance analysis
- campaign results
- execution outcomes
- financial results
Definition / Rules
Entries must include:
- date of change
- page or system affected
- type of change (created, updated, deprecated)
- short structural summary
Only meaningful structural changes are recorded.
Minor formatting updates do not require logging.
Governance Role
HeadOffice is responsible for:
- maintaining this log
- ensuring structural changes are recorded
- preserving system visibility
- supporting audit and review processes
Drift Protection
The system must prevent:
- unlogged structural changes
- duplicate framework creation
- loss of architectural history
- undocumented system evolution
Architectural Intent
This log provides a clear, time-based record of MWMS structural development.
It ensures that system evolution remains:
traceable
controlled
reviewable
Change Log
Change Log
Version: v1.0
Date: 2026-05-02
Author: Data Brain
Change:
Created Data Brain Page Registry to organise full measurement, signal, and decision intelligence structure.
Version: v1.1
Date: 2026-05-02
Author: Conversion Brain
Change:
Expanded framework to include structured priming mechanisms, attention control model, and timing integration across funnel stages.
Version: v1.1
Date: 2026-05-02
Author: Conversion Brain
Change:
Expanded framework to include perception control, timing model, and structured scarcity integration across funnel stages.
Version: v1.1
Date: 2026-05-02
Author: Conversion Brain
Change:
Expanded framework to include full commitment escalation model, funnel architecture integration, and identity alignment mechanisms.
Version: v1.1
Date: 2026-05-02
Author: Conversion Brain
Change:
Expanded framework to include CRAVENS scoring system, structured proof formats, and deployment strategy aligned with MWMS decision points.
Version: v1.1
Date: 2026-05-02
Author: Conversion Brain
Change:
Expanded framework to include Unity as a core persuasion driver and added structured driver selection and interaction models.
Version: v1.0
Date: 2026-05-02
Author: Conversion Brain
Change:
Created Nonconscious Influence Framework to define behaviour-driven conversion architecture.
Version: v1.0
Date: 2026-05-02
Author: Affiliate Brain
Change:
Created Messaging Canvas System to standardise how messaging is documented and executed across MWMS.
Version: v1.0
Date: 2026-05-02
Author: Affiliate Brain
Change:
Created Message Relevancy Mapping Framework to standardise messaging creation and improve message-market fit.
Version: v1.0
Date: 2026-05-02
Author: Affiliate Brain
Change:
Created Messaging Architecture Framework to define system-level messaging structure across MWMS.
Version: v4.9
Date: 2026-04-26
Author: HeadOffice
Change:
Added Positioning Intelligence Sub Layer and updated system flow.
Version: v1.0
Date: 2026-05-02
Author: Research Brain
Change:
Created Research Brain Outlier Journey Intelligence Framework to define how MWMS extracts insight from extreme and unusual user journeys.
Version: v1.0
Date: 2026-05-02
Author: Affiliate Brain
Change:
Created Affiliate Brain Lifetime Value Decision Layer to enable MWMS to make acquisition and scaling decisions based on total customer value rather than first conversion performance.
Version: v1.0
Date: 2026-05-02
Author: Data Brain
Change:
Created Data Brain Visitor Value Scoring Framework to define how MWMS assigns and uses visitor value for decision-making and traffic prioritisation.
Version: v1.0
Date: 2026-05-02
Author: Data Brain
Change:
Created Data Brain Decision Surface Framework to standardize how MWMS presents data for decision-making and to prevent dashboard clutter and cognitive overload.
Version: v1.0
Date: 2026-05-01
Author: HeadOffice
Change:
Initial creation of HeadOffice Newsletter Intelligence Output Validation Protocol to define structured validation rules for Supabase intelligence outputs, ensuring system reliability and enabling controlled prompt refinement.
Version: v1.0
Date: 2026-05-15
Author: HeadOffice
Change:
Initial creation of MWMS System Change Log for May 1–15, 2026.
Change Impact Declaration
Pages Created:
MWMS System Change Log 2026 05 01 to 2026 05 15
Pages Updated:
None
Pages Deprecated:
None
Registries Requiring Update:
None
Canon Version Update Required:
No
Change Log Entry Required:
No