Document Type: Framework
Status: Active
Version: v1.0
Authority: MWMS HeadOffice
Parent: Experimentation Brain Canon
Slug: experimentation-brain-decision-and-execution-framework
Purpose
Defines structured interpretation of experimentation outcomes and associated operational responses.
Ensures learning translates into measurable system change.
Scope
Applies after signal capture phase of experimentation lifecycle.
Core Principle
Experiment results must lead to operational change or directional clarity.
Learning without action produces no system improvement.
Decision Categories
implementation decision
iteration decision
reversal decision
expansion decision
additional research requirement
Decision Criteria
signal strength
confidence thresholds
impact magnitude
risk exposure
Pre-Mortem Structure
expected implementation complexity
dependency mapping
failure risk identification
system interaction risks
Inputs
experiment outputs
performance signals
statistical interpretation
behavioural observations
Outputs
implementation actions
iteration requirements
new experimentation direction
Interfaces
Lifecycle Brain
Ads Brain
Affiliate Brain
Strategy Brain
Failure Modes
signal misinterpretation
premature scaling decisions
ignoring directional learning signals
Governance Notes
Decision transparency improves organisational trust in experimentation systems.
Change Log
v1.0 canonical structure created