Document Type: Protocol
Status: Active
Version: v1.0
Authority: HeadOffice
Applies To: M (developer), mwmsbrain.site Phase 2 build execution
Parent: HeadOffice Brain
Last Reviewed: 2026-04-25
Purpose
This document defines the developer build requirements for Phase 2 of the MWMS Opportunity System.
Its purpose is to:
• provide a single source of truth for Phase 2 implementation
• eliminate ambiguity during development
• define exactly what must be built
• define what must not be built
• ensure correct system progression
• prepare clean input for Measurement Planning
This is the execution guide for building the Offer Intelligence system.
Scope
This protocol applies to:
• Affiliate Brain Offer Intelligence System
• mwmsbrain.site Phase 2 build
• evaluation UI and workflow
It defines:
• required screens
• required fields
• required actions
• state transitions
• completion criteria
It does not include:
• measurement planning UI
• forecasting systems
• testing system
• finance system
• dashboards
• automation
Core Principle
Build a structured evaluation system.
Do not build beyond evaluation.
This phase answers:
👉 “Is this opportunity worth testing?”
It does NOT answer:
👉 “How do we test it?”
👉 “What will it convert at?”
Phase 2 Build Target
System Name
Affiliate Brain Offer Intelligence System
Components To Build
• Offer Intelligence Queue
• Offer Intelligence Record
• Decision Panel
• Status Management System
1. Offer Intelligence Queue
Required Features
• display all evaluation records
• group by status
• allow record selection
Required Columns
• Product Name
• Platform
• Vendor
• Intake Source
• Strategic Interest (optional simple field)
• Status
• Confidence Level (optional)
Required Status Groups
• Under Evaluation
• Needs Work
• Rejected
• Ready For Measurement Planning
Required Actions
• Open Record
• Quick Reject
• Mark Needs Work
• Mark Ready For Measurement Planning
2. Offer Intelligence Record
Required Sections
Section A — Intake Summary (Read Only)
Display:
• Product Name
• Product Link
• Platform
• Vendor
• Discovery Source
• Initial Notes
Section B — Research Consolidation
Fields:
• Competitor Overview
• Ad Activity Summary
• Market Validation Notes
• Observed Angles
(Simple text fields — no complexity required)
Section C — Offer Quality Assessment
Fields:
• Offer Clarity (High / Medium / Low)
• Market Demand Signal (Strong / Medium / Weak)
• Competition Quality (High / Medium / Low)
• Funnel Quality (High / Medium / Low)
• Traffic Compatibility (High / Medium / Low)
Section D — Opportunity Scoring
Fields:
• Opportunity Score (simple number or rating)
• Confidence Level (Low / Medium / High)
• Risk Level (Low / Medium / High)
Section E — Strategic Fit
Fields:
• Fits MWMS (Yes / No / Borderline)
• Strategic Category (simple text)
• Expansion Potential (simple text)
• Long-Term Viability (simple text)
Section F — Decision Support
Fields:
• Strengths
• Weaknesses
• Key Risks
• Required Improvements
Section G — Decision Panel
Required Field
Final Decision (dropdown):
• Reject
• Needs Work
• Ready For Measurement Planning
Required Buttons
• Reject
• Send Back For Work
• Approve For Measurement Planning
3. Status Management System
Allowed Statuses
• Under Evaluation
• Needs Work
• Rejected
• Ready For Measurement Planning
Required Behavior
• status updates must persist
• UI must update immediately
• invalid transitions must be blocked
Progression Rules (CRITICAL)
System must enforce:
Before marking Ready For Measurement Planning:
• Offer Quality Assessment complete
• Opportunity Score assigned
• Risk Level assigned
• Fits MWMS selected
If missing:
→ block progression
System Behavior Requirements
The system must:
• save reliably
• allow editing at all times
• display data clearly
• prevent incomplete progression
• support multiple records
User Flow
Step 1
Martyn opens an intake record
Step 2
Record is escalated to Offer Intelligence
Step 3
Martyn completes evaluation sections
Step 4
Martyn selects decision
Step 5
Record moves to appropriate status
Completion Criteria
Phase 2 is complete when:
• records can be evaluated
• all sections can be filled
• decisions can be made
• progression rules are enforced
• status updates work
• system is easy to use
• system prepares clean output for next stage
Testing Requirements
M must verify:
• evaluation fields save correctly
• decision panel works
• status transitions work
• progression blocking works
• multiple records behave correctly
• no UI errors exist
What Not To Build
Do NOT include:
• measurement planning UI
• forecasting tools
• testing workflows
• finance logic
• dashboards
• automation
• AI features
• advanced scoring algorithms
Build Constraints
M must:
• keep UI simple
• avoid unnecessary complexity
• minimize clicks
• prioritize clarity
• avoid over-structuring inputs
Future Compatibility Rule
System must allow:
• adding measurement planning later
• linking to next-stage records
• expanding decision logic
• extending fields without rebuild
Dependencies
Derived from:
• Affiliate Brain Offer Intelligence Screen Specification
• MWMS Opportunity System Build Order
• MWMS Opportunity System Operating Protocol
• MWMS Opportunity System Implementation Brief For M
Controlled Loss Alignment
This phase supports the MWMS Controlled Loss Principle by:
• improving decision quality
• preventing poor test selection
• identifying risk before spend
• filtering weak opportunities early
Governance Role
This document ensures:
• Phase 2 is built correctly
• evaluation is structured
• decisions are controlled
• system progression remains intact
• clean input is passed to Data Brain
Drift Protection
The system must prevent:
• skipping evaluation
• testing without decision
• incomplete records
• overbuilding UI
• early measurement or testing logic
Architectural Intent
This build pack ensures MWMS evolves into:
👉 a decision system
not:
👉 a guess-based system
It ensures:
• better test selection
• lower risk
• cleaner system flow
Change Log
Version: v1.0
Date: 2026-04-25
Author: HeadOffice
Change
Initial creation of Phase 2 Developer Build Pack aligned with updated Opportunity System Flow and Offer Intelligence Specification.
Pages Created
MWMS Opportunity System Phase Two Developer Build Pack
Pages Updated
None
Registries Requiring Update
None