Document Type: Framework
Status: Draft
Authority: Ads Brain
Applies To: creative asset libraries and experimentation environments
Parent: Ads Brain
Version: v1.0
Last Reviewed: 2026-04-15
Purpose
This framework defines how creative assets are catalogued to support structured experimentation and reusable signal learning.
The registry functions as:
creative inventory
creative idea bank
test variable archive
signal memory layer
Creative assets must remain traceable across tests.
Scope
Applies to:
headlines
primary text variants
visual variants
video variants
UGC variants
concept themes
creative iterations
Does not govern:
design production tools
file storage location
creative approval processes
Core Principle
Creative intelligence compounds when assets are stored in structured libraries.
Unlogged creative assets create:
idea loss
duplicate work
signal fragmentation
limited learning reuse
Registry Structure
Each creative asset entry must include:
Asset ID
Asset Type
Angle Category
Hook Category
Format Type
Short Description
Test History Reference
Storage Location
Date Created
Status
Asset Type Categories
Headline
Primary Text
Visual Concept
Video Concept
UGC Concept
Hook Structure
Angle Structure
Example Registry Entry
Asset ID: CR-001
Asset Type: Hook
Angle Category: Problem
Hook Category: Pain Point
Format Type: Video
Description: problem agitation opening sequence
Test History: Campaign Batch 3
Storage Location: Drive link
Date Created: YYYY-MM-DD
Status: Active
Creative Idea Bank Function
Registry functions as:
idea capture system
concept backlog
test expansion source
New creative ideas should be logged immediately.
Reuse Rule
Existing assets must be evaluated before creating new ones.
Registry supports:
variation expansion
angle recombination
hook remixing
Relationship to Other Frameworks
Supports:
Ads Brain Creative Pattern Library
Ads Brain Creative Testing Structure Framework
Experimentation Brain Learning Loop Integrity
Drift Protection
The system must prevent:
creative ideas being lost across threads
duplicate creative concepts
creative assets without IDs
test assets becoming untraceable
Architectural Intent
Creative assets represent signal hypotheses.
The registry converts creative production into structured experimentation input inventory.