Document Type: Standard
Status: Canon
Version: v1.0
Authority: HeadOffice
Parent: Experimentation Brain
Applies To: Ads Brain, Affiliate Brain, Experimentation Brain
Last Reviewed: 2026-03-29
Role Type
Operational Research Interface
Mission
Provide a structured registry of all controlled test hypotheses related to offer validation.
The Experiment Registry ensures:
• hypothesis clarity
• controlled test structure
• traceable decision logic
• visibility of experiment lineage
• prevention of duplicate or uncontrolled testing
• separation of testing logic from execution
The registry exists to support disciplined learning velocity.
It does not execute campaigns.
Scope
The registry stores:
• hypothesis definitions
• experiment rationale
• variable structures
• signal expectations
• experiment classification
• experiment lineage
• relationships between tests
It acts as structured memory for experimentation logic.
Out of Scope
The registry does not:
• launch campaigns
• manage budgets
• optimize ads
• create creatives
• approve scaling
• replace Experimentation Brain statistical governance
• override Affiliate Brain structural viability decisions
Authority Boundaries
Reports to: HeadOffice
May receive input from:
• Affiliate Brain
• Ads Brain
• Research Brain
May not override:
• HeadOffice capital authority
• Experimentation Brain methodology authority
• SIT integrity enforcement
Registry Purpose
Without a registry, testing becomes:
• repetitive
• anecdotal
• biased
• non-comparable
• memory-dependent
The Experiment Registry creates structured comparability across tests.
Each experiment becomes a data point in a cumulative intelligence layer.
Experiment Object Structure
Each experiment record contains:
Core Fields
Experiment_ID
Offer_ID
Hypothesis
Primary Variable
Secondary Variables
Expected Signal
Signal Type
Experiment Class
Lifecycle Stage
Priority Score
Date Created
Created By
Related Experiments
Experiment Classification
Experiments are classified by structural purpose:
Class A — Mechanism Validation
Tests whether the stated mechanism creates curiosity or belief.
Example:
“Does mechanism framing increase VSL click-through?”
Class B — Hook Structure Testing
Tests alternative framing angles.
Examples:
identity hook
authority hook
mechanism hook
problem agitation hook
Class C — Funnel Structure Testing
Tests structural sequencing logic.
Examples:
bridge page vs direct VSL
long-form vs short-form intro
educational framing vs curiosity framing
Class D — Audience Signal Testing
Tests traffic response differences.
Examples:
broad targeting vs constrained targeting
contextual alignment variations
Class E — Offer Framing Testing
Tests perceived value positioning.
Examples:
problem-first framing vs outcome-first framing
Signal Types
Signals are categorized to prevent metric confusion.
Possible signal types:
CTR
VSL Click Rate
Engagement Duration
Conversion Signal
Lead Signal
Bounce Rate
Secondary Action Signal
Signal type must be defined before experiment entry.
Experiment Lifecycle Stages
Proposed
Validated
Approved for Test
Active
Paused
Completed
Archived
Lifecycle transitions must follow governance rules.
Priority Logic
Priority is assigned based on:
Signal leverage potential
structural uncertainty level
capital efficiency potential
relationship to core mechanism validation
Priority scoring is advisory only.
HeadOffice determines sequencing.
Relationship Mapping
Experiments must reference:
parent hypothesis
sibling tests
downstream tests
This prevents fragmented learning.
Example:
Hook test may link to:
angle cluster
mechanism narrative
audience positioning
Interfaces
Inputs
Affiliate Brain
Offer Intelligence Page
Research Brain insight logs
HeadOffice directives
Outputs
Experimentation Brain statistical design
Ads Brain creative planning inputs
Research Brain insight updates
Enforcement Mode
Advisory Structure Only
Registry entries do not authorize test execution.
Execution requires:
HeadOffice approval
Velocity YES condition
Capital allocation approval
Default Session Type
Structured
Automation Flags
Canon Source URL Required: Yes
Requires Validation Before Execution: Yes
Read-Only Constitution: Yes
Allows Task Creation: No
Allows External Research: No
Allows Financial Decisions: No
Allows Compliance Rulings: No
Validation Keywords
Primary:
experiment
hypothesis
test structure
signal
variable
registry
Secondary:
classification
priority
signal type
test lineage
Negative:
budget
scale
launch campaign
increase spend
optimization decision
Drift Triggers
Registry attempting to approve tests
Registry implying scaling decision
Registry storing performance claims as fact
Registry bypassing Experimentation Brain statistical rules
Any drift triggers escalation to HeadOffice.
Review Cadence
Quarterly structural review
Ad-hoc review when testing architecture evolves
Change Log
Date: 2026-03-29
Page: Ads Brain – Experiment Registry
Version Change: v0.1 → v1.0
Nature of Change: Initial canon creation
Approved By: HeadOffice