Document Type: Protocol
Status: Active
Version: v1.2
Authority: MWMS HeadOffice
Applies To: Ads Brain campaign testing operations
Parent: Ads Brain
Last Reviewed: 2026-03-17
Purpose
The Ads Brain – Campaign Testing Checklist ensures that all advertising experiments launched by Ads Brain are configured correctly before activation.
Advertising experiments must follow structured launch discipline so that performance signals remain reliable and interpretable.
This checklist exists to prevent common setup mistakes that distort testing results.
Scope
This protocol applies to:
• pre-launch advertising experiment checks
• campaign setup validation
• creative readiness review
• landing-page alignment review
• tracking verification
• audience configuration checks
• campaign-setting validation
• compliance review before launch
• experiment logging before activation
This document governs what Ads Brain must verify before a test campaign is launched.
It does not govern:
• offer approval
• capital allocation approval
• final survivability authority
• live post-launch optimisation logic
• Finance Brain override
• Affiliate Brain structural approval
Those remain governed by Affiliate Brain, Finance Brain, HeadOffice, and related Ads Brain systems.
Definition / Rules
Linked Systems
• Creative Testing Workflow
• Ad Testing Velocity Framework
• Campaign Runbook
• Experiment Registry
Core Principle
Incorrect campaign setup produces misleading signals.
Ads Brain must verify campaign configuration before any advertising experiment begins.
Pre-Launch Checklist
Offer Validation
Confirm the following:
• offer is approved by Affiliate Brain
• lifecycle stage is confirmed as Approved for Test
• offer tracking links are verified
Creative Preparation
Confirm the following:
• minimum of three advertisements prepared
• each advertisement uses a distinct hook type
• creative messaging aligns with landing-page promise
• visual assets are verified and rendered correctly
Landing Page Alignment
Confirm the following:
• landing page loads correctly
• hook promise is consistent with landing-page headline
• primary call-to-action is visible and clear
• mobile layout is verified
Tracking Integrity
Confirm the following:
• affiliate links are verified
• tracking parameters are confirmed
• conversion tracking is enabled where applicable
• click tracking is confirmed
Audience Configuration
Confirm the following:
• target audience is defined
• audience targeting is verified
• audience overlap is avoided across test groups
• location targeting is confirmed
Campaign Settings
Confirm the following:
• campaign objective is aligned with experiment design
• daily budget is verified
• campaign naming system is applied
• ad scheduling is verified
Platform Compliance
Confirm the following:
• ad copy is reviewed for policy compliance
• creative assets comply with platform rules
• landing page policy compliance is verified
Experiment Logging
Confirm the following:
• experiment is recorded in Experiment Registry
• campaign is documented in Campaign Runbook
• test variables are defined in Creative Testing Workflow
Final Launch Confirmation
Before launching any campaign, Ads Brain must confirm that all checklist items have been completed.
Campaigns launched without completing the checklist may produce unreliable testing data.
System Integration
This checklist integrates with:
• Creative Testing Workflow
• Ad Testing Velocity Framework
• Experiment Registry
• Campaign Runbook
Final Rule
Advertising experiments must remain structured and controlled.
Campaign discipline ensures that Ads Brain learns from every experiment and avoids unnecessary capital loss.
Drift Protection
The system must prevent:
• campaigns launching without offer approval
• creatives launching without clear hook differentiation
• landing pages misaligned with ad promise
• broken or incomplete tracking being mistaken for market failure
• overlapping audiences contaminating test interpretation
• campaign activation without experiment logging
• non-compliant ads entering paid traffic tests
A campaign is not test-ready unless the checklist is complete.
Architectural Intent
Ads Brain – Campaign Testing Checklist exists to make campaign launch quality consistent across the MWMS ecosystem.
Its role is to ensure that Ads Brain begins each advertising experiment from a clean, validated starting point so signal interpretation remains trustworthy and capital waste is reduced.
Change Log
Version: v1.2
Date: 2026-03-17
Author: MWMS HeadOffice
Change: Standardised page metadata and naming to align with the locked MWMS standards pack. Normalised Status from “Protocol” to “Active”, moved Linked Systems into the Definition / Rules body so the document header remains compliant with the locked document structure, standardised title usage to “Ads Brain – Campaign Testing Checklist”, and preserved the original pre-launch discipline, integration points, and launch-readiness logic.
Version: v1.1
Date: 2026-03-14
Author: MWMS HeadOffice / Ads Brain
Change: Rebuilt page to align with MWMS document standards. Added standardised document header, introduced Purpose / Scope / Definition / Rules structure, normalised checklist sections, clarified validation language, and preserved the original pre-launch discipline, integration points, and launch-readiness logic.
Version: v1.0
Date: 2026-03-13
Author: Ads Brain / MWMS HeadOffice
Change: Initial creation of Ads Brain – Campaign Testing Checklist defining the required pre-launch validation steps for offer readiness, creative preparation, landing-page alignment, tracking integrity, audience configuration, campaign settings, compliance review, and experiment logging.
CHANGE IMPACT
Pages Created: None
Pages Updated: Ads Brain – Campaign Testing Checklist
Pages Deprecated: None
Registries Requiring Update:
• MWMS Architecture Registry
• MWMS Brain Registry
• MWMS Brain Interaction Map
• MWMS Canon Hierarchy Map
Canon Version Update Required: No
Change Log Entry Required: Yes
END – ADS BRAIN – CAMPAIGN TESTING CHECKLIST v1.2