Document Type: Reference
Status: Active
Version: v1.1
Authority: Affiliate Brain
Applies To: Affiliate Brain offer comparison, opportunity ranking, prioritisation review, and test-sequencing visibility
Parent: Affiliate Brain Canon
Last Reviewed: 2026-03-14
Purpose
This document defines the Offer Comparison Grid as the structured framework used to compare multiple affiliate opportunities simultaneously within Affiliate Brain.
Its purpose is to identify which opportunities should be prioritised for testing.
The grid transforms individual offer intelligence into a ranked opportunity shortlist.
Scope
This reference applies to:
• Affiliate Brain offer comparison
• multi-offer ranking and prioritisation
• shortlist formation before testing decisions
• visibility into relative structural strength across offers
• sequencing decisions for which opportunities deserve deeper investigation
This document defines how offers are displayed and compared.
It does not govern:
• final capital approval
• campaign launch authority
• detailed offer scoring criteria
• live campaign management
• override authority over Velocity or Finance
Those remain governed by the Offer Scoring Model, Affiliate Brain Canon, Affiliate Brain Architecture, and related operational protocols.
Definition / Rules
Architectural Role
The Offer Comparison Grid acts as a prioritisation layer within Affiliate Brain.
It allows multiple offers to be evaluated and ranked based on their structural strength.
The grid does not approve campaigns.
It identifies which offers deserve progression toward deeper research and testing.
Position in Affiliate Brain Flow
Offer Discovery
↓
Offer Intelligence Page
↓
Offer Scoring Model
↓
Offer Comparison Grid
↓
Market Context
↓
Tracking Governance
↓
Research Intelligence
↓
Authority and Narrative Intelligence
↓
Structural Signal Audit
↓
Intent Declaration
↓
Velocity Decision Engine
Core Principle
Affiliate marketing success depends heavily on selecting the right opportunities.
Testing weak offers wastes capital.
The Offer Comparison Grid exists to ensure the strongest opportunities are tested first.
Grid Structure
The grid compares offers using the scoring categories defined in the Offer Scoring Model.
Each offer is listed in a row.
Each evaluation category appears as a column.
Grid Columns
The standard grid should include:
• Offer Name
• Affiliate Network
• Mechanism Strength (0-20)
• Hook Potential (0-20)
• Problem Intensity (0-15)
• Market Demand (0-15)
• Funnel Quality (0-10)
• Promotability (0-10)
• Compliance Safety (0-10)
• Total Offer Score (0-100)
Example Grid
Offer Name | Network | Mech | Hook | Problem | Demand | Funnel | Promo | Compliance | Score
Offer A | ClickBank | 16 | 17 | 13 | 12 | 7 | 8 | 6 | 79
Offer B | ClickBank | 18 | 18 | 14 | 13 | 8 | 8 | 7 | 86
Offer C | MaxWeb | 12 | 11 | 10 | 9 | 6 | 6 | 8 | 62
Ranking Process
Offers should be ranked from highest to lowest total score.
Ranking indicates which opportunities deserve deeper investigation and potential testing.
Priority Tiers
Offers can be grouped into priority tiers.
Tier 1 – High Priority
Score:
80-100
Characteristics:
• strong structural opportunity
• multiple hook possibilities
• strong market demand
These offers should be prioritised for testing.
Tier 2 – Medium Priority
Score:
70-79
Characteristics:
• moderate opportunity
• requires careful testing
• may succeed with strong creative
These offers may be tested after Tier 1 opportunities.
Tier 3 – Low Priority
Score:
60-69
Characteristics:
• weak structural opportunity
• uncertain market demand
• limited hook potential
These offers should be tested only if strategic reasons exist.
Tier 4 – Reject
Score:
Below 60
Characteristics:
• weak mechanism
• weak hooks
• low market demand
These offers should not enter the testing pipeline.
Grid Usage Rules
The Offer Comparison Grid must be reviewed before:
• selecting the next offer to test
• allocating testing capital
• launching new campaigns
Offers should only progress if they rank within the strongest opportunities currently available.
Drift Protection
The system must prevent:
• selecting offers based on excitement alone
• ignoring higher-scoring opportunities
• launching campaigns without scoring
Opportunity selection must remain disciplined and evidence-based.
Architectural Intent
The Offer Comparison Grid improves affiliate marketing decision quality by introducing structured prioritisation.
It ensures the strongest opportunities receive testing resources first.
Over time, this system improves capital efficiency and testing success rates.
Change Log
Version: v1.1
Date: 2026-03-14
Author: MWMS HeadOffice / Affiliate Brain
Change: Rebuilt page to align with MWMS document standards. Added standardised document header, replaced Linked Canon and Last Updated with compliant metadata, introduced Purpose / Scope / Definition / Rules structure, normalised section formatting, and preserved the original offer comparison and ranking logic.
Version: v1.0
Date: 2026-03-07
Author: Affiliate Brain
Change: Initial creation of Offer Comparison Grid. Defined structured framework for ranking affiliate opportunities using the Offer Scoring Model.
END – AFFILIATE BRAIN – OFFER COMPARISON GRID v1.1