Document Type: Reference
Status: Active
Version: v1.1
Authority: Affiliate Brain
Applies To: Affiliate Brain operational visibility, offer pipeline monitoring, campaign stage visibility, and dashboard overview surfaces
Parent: Affiliate Brain Canon
Last Reviewed: 2026-03-14
Purpose
This document defines the Affiliate Brain Command Dashboard as the high-level operational overview surface for the affiliate marketing pipeline within MWMS.
It acts as the central control panel used to monitor the current status of opportunities, campaigns, and testing activity.
The dashboard does not store campaign data.
It references intelligence stored in other Affiliate Brain systems.
Scope
This reference applies to:
• Affiliate Brain dashboard visibility surfaces
• operational monitoring of opportunity and campaign stages
• overview presentation of testing and scaling status
• high-level review during planning and management sessions
This document defines what the dashboard shows and how it should be used.
It does not govern:
• campaign execution
• offer scoring rules
• testing definitions
• campaign review decisions
• archive storage logic
• detailed intelligence records
Those remain governed by specialised Affiliate Brain systems and their associated Frameworks, Protocols, and Specifications.
Definition / Rules
Architectural Role
The Command Dashboard provides visibility into the operational state of Affiliate Brain.
It allows users to quickly identify:
• opportunities under evaluation
• offers ready for testing
• campaigns currently running
• campaigns scaling successfully
• completed campaign tests
• rejected opportunities
This improves situational awareness and supports disciplined campaign management.
Position in Affiliate Brain Flow
Offer Discovery
↓
Offer Intelligence
↓
Offer Scoring
↓
Offer Comparison
↓
Intent Declaration
↓
Velocity Decision Engine
↓
Testing Definition
↓
Creative Development
↓
Campaign Testing
↓
Campaign Review
↓
Campaign Archive
The Command Dashboard observes this entire lifecycle.
Dashboard Structure
The dashboard contains six operational sections.
1. Opportunity Pipeline
Purpose:
Track offers currently being evaluated.
Sources:
• Offer Intelligence Pages
• Offer Scoring Model
• Offer Comparison Grid
Example entries:
• Offer Name
• Network
• Total Score
• Evaluation Status
2. Ready for Testing
Purpose:
Display offers approved for campaign testing.
Sources:
• Velocity Decision Engine
• Testing Definition Protocol
Example entries:
• Offer Name
• Traffic Source Planned
• Creative Angles Selected
• Testing Budget Tier
3. Active Campaigns
Purpose:
Monitor campaigns currently running.
Sources:
• Campaign Intelligence Archive
Example entries:
• Campaign Name
• Offer
• Traffic Source
• Current Spend
• Primary Signal Status
4. Scaling Campaigns
Purpose:
Track campaigns that have passed testing and entered scaling.
Sources:
• Stage Progression Protocol
Example entries:
• Campaign Name
• Offer
• Traffic Source
• Scaling Stage
• Profitability Status
5. Completed Tests
Purpose:
Track campaigns that finished testing.
Sources:
• Campaign Review Protocol
• Campaign Intelligence Archive
Example entries:
• Campaign Name
• Offer
• Test Outcome
• Key Learning
6. Offer Graveyard
Purpose:
Display opportunities that have been rejected or retired.
Sources:
• Offer Graveyard
Example entries:
• Offer Name
• Network
• Failure Reason
• Date Archived
Dashboard Usage
The Command Dashboard should be reviewed:
• before launching new campaigns
• before selecting the next offer to test
• during active campaign monitoring
• during strategic planning sessions
Core Principle
The dashboard exists to maintain situational awareness.
It must remain simple and readable.
Detailed intelligence must remain in the specialised systems that generate it.
Drift Protection
The dashboard must not:
• duplicate detailed campaign data
• replace specialised intelligence systems
• contain experimental notes
The dashboard references intelligence stored in other Affiliate Brain modules.
Architectural Intent
The Affiliate Brain Command Dashboard acts as the operational overview of the affiliate marketing system.
It provides clarity about what is happening across the entire testing pipeline.
This supports disciplined campaign management and improves decision visibility.
Change Log
Version: v1.1
Date: 2026-03-14
Author: MWMS HeadOffice / Affiliate Brain
Change: Rebuilt page to align with MWMS document standards. Reclassified page as a Reference document, added standardised document header, introduced Purpose / Scope / Definition / Rules structure, normalised section formatting, and preserved the original dashboard role and section logic.
Version: v1.0
Date: 2026-03-07
Author: Affiliate Brain
Change: Initial creation of Affiliate Brain Command Dashboard. Defined operational overview structure including opportunity pipeline, ready for testing queue, active campaigns, scaling campaigns, completed tests, and offer graveyard.
END – AFFILIATE BRAIN – COMMAND DASHBOARD v1.1