Document Type: Specification
Status: Canon
Authority: HeadOffice
Applies To: Affiliate Brain
Parent: Affiliate Brain
Version: v1.0
Last Reviewed: 2026-04-04
Purpose
The Evaluation Field Schema defines the structured field set used when creating Offer Intelligence pages.
It ensures each opportunity is evaluated consistently.
Consistency improves:
decision clarity
comparison accuracy
pattern detection
learning accumulation
cross-offer analysis
structural discipline
The schema prevents unstructured evaluation behaviour.
Position in System Architecture
Opportunity Queue captures signals.
Offer Intelligence evaluates structure.
Evaluation Field Schema ensures consistent evaluation structure.
Schema standardisation enables comparison across opportunities.
Required Evaluation Fields
Each Offer Intelligence page should contain the following fields.
Opportunity Identification
Offer Name
Vendor
Affiliate Network
Category
Date Evaluated
Evaluator
Mechanism Clarity
Mechanism Description
Mechanism Differentiation
Mechanism Credibility Assessment
Market Demand Alignment
Primary Problem Addressed
Target Audience Type
Demand Evidence Observed
Hook Potential
Primary Hook Angle Potential
Secondary Angle Potential
Pattern Compatibility
Funnel Integrity
Funnel Type
Funnel Structure Observations
Message Continuity Observations
Compliance Exposure
Claim Sensitivity Level
Platform Risk Level
Regulatory Risk Indicators
Traffic Compatibility
Cold Traffic Suitability
Message Simplicity
Audience Awareness Requirement
Competitive Context
Observed Competition Density
Differentiation Potential
Angle Saturation Risk
Backend Potential
Upsell Presence
Continuity Presence
Cross Sell Potential
Lifetime Value Potential
Structural Risk Notes
Observed Structural Weaknesses
Unanswered Questions
Unknown Variables
Research Linkage
Research Evidence References
Market Heatmap Indicators
Market Pressure Index Signals
Velocity Preparation Notes
Structural Strength Observations
Potential Testing Risks
Testing Suitability Notes
Field Usage Principles
Fields support structured thinking.
Fields do not guarantee decision accuracy.
Fields ensure evaluation consistency.
Consistency improves pattern detection.
Pattern detection improves long-term decision quality.
Governance Rules
Offer Intelligence pages should follow this schema.
Additional fields may be added where necessary.
Core fields must remain consistent.
Structural consistency enables cross-offer comparison.
Architectural Intent
Evaluation structure reduces bias.
Evaluation structure improves repeatability.
Repeatable evaluation improves decision discipline.
Disciplined decision making improves survivability.
Change Log
Version: v1.0
Date: 2026-04-04
Author: HeadOffice
Change: Initial creation.
END Affiliate Brain Evaluation Field Schema v1.0