Document Type: Framework
Status: Structural
Version: v1.0
Authority: HeadOffice
Applies To: Affiliate Brain
Parent: Affiliate Brain
Last Reviewed: 2026-04-05
Purpose
This document defines the complete decision structure used by Affiliate Brain to determine:
- which opportunities should be tested
- when opportunities should progress
- when opportunities should be rejected
- when capital requests should be prepared
- when scaling readiness should be evaluated
This structure ensures Affiliate decisions are:
consistent
evidence-based
financially disciplined
aligned with Experimentation Brain validation
aligned with Finance Brain capital protection
aligned with HeadOffice governance standards
Affiliate Brain does not operate on opinion.
Affiliate Brain operates on structured signals.
Core Decision Layers
Affiliate Brain decisions are structured across 5 layers:
Layer 1 — Opportunity Qualification
Determines whether an opportunity is suitable to enter testing.
Guided by:
Affiliate Brain Offer Intelligence Template
Affiliate Brain Opportunity Scoring Matrix
Affiliate Brain Opportunity Promotion Protocol
Affiliate Brain Offer Intelligence Evaluation Template
Output:
qualified opportunity
rejected opportunity
insufficient information
Layer 2 — Testing Readiness Decision
Determines whether an opportunity is ready for controlled testing.
Guided by:
Affiliate Brain Testing Readiness Criteria
Affiliate Brain Creative Angle Matrix
Affiliate Brain Offer Testing Velocity Framework
Affiliate Brain Ad Testing Framework
Output:
ready for testing
requires refinement
not viable for testing
Layer 3 — Signal Interpretation Decision
Determines what experiment results mean for the opportunity.
Guided by:
Affiliate Brain Signal Classification Reference
Affiliate Signal Interpretation Inputs
Experimentation Brain Signal Confidence Framework
Experimentation Brain Evidence Hierarchy
Reference:
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Output:
weak signal
emerging signal
validated signal
strong signal
scaling signal
Layer 4 — Progression Decision
Determines whether opportunity should:
continue testing
refine variables
progress lifecycle stage
prepare scaling hypothesis
retire opportunity
Guided by:
Affiliate Brain Stage Progression Protocol
Affiliate Brain Controlled Scaling Protocol
Affiliate Brain Opportunity Kill Criteria
Experimentation Brain Stage Progression Protocol
Output:
continue testing
progress stage
pause progression
retire opportunity
Layer 5 — Capital Request Readiness
Determines whether structured capital request should be prepared.
Guided by:
Affiliate to Finance Decision Bridge Logic
Finance Brain Capital Allocation Ladder
Finance Brain Ads Testing Threshold Alignment
Cross Brain Signal Confidence Structure
Output:
no capital request
prepare capital request
delay capital exposure
request scaling capital
Decision Flow Logic
Opportunity enters Opportunity Queue.
Opportunity passes Qualification Layer.
Opportunity passes Testing Readiness Layer.
Opportunity enters structured testing environment.
Experimentation Brain evaluates statistical validity.
Affiliate Brain interprets validated signals.
Progression decisions are made.
Scaling readiness evaluated.
Finance Brain governs capital exposure.
HeadOffice ensures alignment.
Decision Discipline Rules
Affiliate Brain must not:
scale based on emotional response
scale based on single winning creative
scale based on limited data
ignore statistical confidence levels
override Finance Brain capital controls
override SIT enforcement rules
ignore negative signals
Decision Traceability Requirement
All Affiliate decisions must record:
opportunity ID
experiment ID
confidence classification
decision stage
decision outcome
associated signals
Traceability ensures:
system learning
decision consistency
error correction capability
Cross Brain Dependencies
Affiliate Brain relies on:
Experimentation Brain
signal confidence validation
Finance Brain
capital discipline
Research Brain
opportunity evidence quality
SIT Brain
enforcement integrity
HeadOffice
governance alignment
Future Extensions
Decision structure may later integrate:
Research Brain market pressure signals
Research Brain trend intelligence layers
cross channel behavioural signals
competitive performance benchmarks
seasonality sensitivity signals
Final Principle
Affiliate Brain decides opportunity progression.
Experimentation Brain validates signal reliability.
Finance Brain protects capital survivability.
HeadOffice ensures decision alignment.
Structured decisions create repeatable growth systems.
Change Log
Version: v1.0
Date: 2026-04-05
Author: HeadOffice
Change:
Initial creation of Affiliate Brain Decision Structure defining the 5-layer decision logic used for opportunity qualification, testing readiness, signal interpretation, progression decisions, and capital request preparation.